Will Hill's New Double Down Betting Product Is Legal, Firm Claims
By Brian Cullingworth, Last updated Sep 9, 2016
Product does not constitute in-play wagering, spokesman says
Despite the toxic political and media climate in Australia regarding in-play betting, William Hill's Aussie division is reportedly pushing ahead with its new Double Down product, claiming that it does not infringe local laws and raises "no issues or concerns."
The online product allows mobile punters to double the value of their wager, at a cost of 10 percent of their original stake, with a touch of a button after the jump at pre-race fixed odds.
William Hill marketing chief Warren Hebard claims the new feature is one that "no other bookmaker can or will offer and typifies the mentality of the William Hill brand."
Northern Territory-licensed Aussie bookmakers offering in-play betting services were recently warned that they had 28 days to cease and desist after the federal government started making hostile noises in the wake of the O'Farrell report and heavy media criticism of the betting format.
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Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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