Gambleaware Launch Youtube Campaign
By Casinomeister, Last updated Mar 16, 2017
Thought provoking pilot campaign debuts across digital platform
GambleAware has launched its debut digital ad campaign, designed by creative agency 18 Feet & Rising.
The campaign, “Voices”, is targeted at men and women in the 15-24 age group, the most at-risk group identified in a recent UK Gambling Commission report.
The campaign, already launched in cinemas, will flight across digital channels, primarily in the North East and North West regions of the country.
“Our research shows us that young people are at particular risk of developing problems with controlling their gambling behaviour, making raising awareness of what constitutes problem gambling critical,” Dr Jane Rigbye, director of commissioning at GambleAware, said.
“18 Feet & Rising have worked with us to create this powerful ad that we hope will reach young people at that crossroads and prompt them to seek help before their gambling habits become problematic.”
Two versions of the adverts address machine and online play. Check out the YouTube vids here:
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Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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