Bakers Dozen In Nba Partnerships For Fanduel
By Casinomeister, Last updated Jun 26, 2015
Extensive branding, advertising and marketing opportunities
Daily Fantasy sports provider FanDuel has entered into 13 multi-year partnerships with National Basketball Association (NBA) franchises, practically half the league.
Partnerships comprise: Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.
Under the terms of the deals, FanDuel will have access to a range of marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives.
"Partnering with these NBA organizations has been an incredible asset to FanDuel's growth and business", Nigel Eccles, chief executive officer and co-founder of FanDuel said.
"NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel."
"We're going to keep partnering with franchises that recognize FanDuel's ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night."
FanDuel also currently holds sixteen partnerships with NFL teams (see previous InfoPowa reports).
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
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