GVC Holdings the company behind well known gambling brands such as Ladbrokes Coral, Party Poker and BWin have partnered with the Professional Players Federation. The Professional Players Federation is an organisation dedicated to promoting, protecting and developing the collective interests of professional sports people in the UK.
In an announcement on both GVC Holding’s site and that of the PPF earlier this week, the partnership between GVC and the PPF will see GVC Holdings contribute to the sports betting integrity educational initiatives undertaken by the PPF, which support the professional player associations in the United Kingdom.
Speaking about the link up, GVC Holding’s Head of Regulatory Affairs, David Foster, said: “British sport is amongst the most respected in the world and is intrinsically linked to our business. That is why we believe it is important that we play our part to guard against the dangers and temptations that young professional sportspeople may face.”
“We are therefore delighted to partner with the Professional Players Federation and look forward to supporting the vital work they carry out. Sportsmen and women in the UK are watched throughout the world and GVC is delighted to support the PPF’s work protecting sporting integrity.”
With PPF Chairman, Brendan Batson OBE, commented: “We are thrilled to welcome GVC to the partnership to promote sports betting integrity in the UK. Education is one of the best defences against the threat of match fixing and it’s great to see another leading betting company supporting this important work.”
“GVC’s support will enable us to expand our education to include more sports and reach more athletes with a special emphasis on young players. The partnership is a great example of how sport and the betting industry are working together protect British sport and its reputation for integrity.”