PandaScore helping Smarkets boost its esports offering

By Dave Sawyer, Last updated Jan 9, 2024

The betting exchange Smarkets, has chosen PandaScore to take its esports betting experience to the next level through a deal that will see it gain access to the award-winning provider’s esports betting products.

Smarkets will integrate PandaScore’s powerful odds feed to offer hundreds of pre-match markets across thousands of events covering major titles such as League of Legends, Dota2 and Counter Strike. This includes Pandascore’s range of player markets, betbuilder and microbetting products.

PandaScore’s odds models are backed by an expert esports trading team, allowing Smarkets to offer the most competitive odds in the market. This in turn allows operators to hit a very impressive margin. Smarkets can also access 24/7 trading support plus post-match detailed odds analysis.

The operator has opted to roll out PandaScore’s innovative BetBuilder tool, allowing players to curate their own bet for added engagement. Smarkets’ punters can also experience PandaScore’s MicroBetting product, which is a great tool to increase engagement whilst betting.

Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “It’s great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments.”

“The esports betting market is big and it’s only getting bigger. Forward thinking operators such as Smarkets can use our solutions and products to engage players now and to form a deep, genuine connection that leads to long-term loyalty before their rivals get in on the action.”

“This is a great partnership for us, adding yet another big name from the world of sports to our impressive roster of customers.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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