Lottoland Censured For Unclear Advert

By Brian Cullingworth, Last updated Jul 6, 2018

Operator failed to properly explain the rules covering pay-outs

Secondary lottery provider Lottoland has been criticised by the Advertising Standards Authority over a lack of clarity regarding its advertising on Powerball pay-out rules, and has voluntarily withdrawn the material. and taken steps to better explain how pay-outs and deductions are executed.

The complaint from a member of the public referred to a GBP 169 million Powerball pay-out and the difference in the amount a winner would receive should he or she opt to take the win in one lump sum or in instalments over 30 years. The contention was that this was not adequately clear from the Lottoland advertisement

Lottoland CEO said that his company accepts the ASA ruling and has already made changes to the website information explaining how deductions from winnings are made.

The ASA found for the complainant and directed that the material must not be presented in its previous forms again.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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