Large Numbers Of Regular Online Players In Sweden

Online casinos feature prominently in television advertising despite the current restrictions

The Swedish publication Telecompaper claimed in an article Friday that between 200,000 and 230,000 Swedes gamble online every month, quoting the consulting firm Mediavision.

The report notes that Unibet and Betsson each accounted for about 50,000 players every month in Q1-2017, and that these essentially Nordic firms operate from Malta due to the currently restrictive laws against online gambling in Sweden.

This monopolistic government policy is currently under review following an intensive recent study, and significant changes are anticipated which may open the market (see previous InfoPowa reports). It has resulted in many Swedish players turning to offshore foreign operators for more diverse online gambling experiences.

Mediavision claims that in the first quarter of 2017 Swedish television advertising from 27 different online casino brands occupied one in every ten minutes of all TV advertising.