Groove partner with Onlyplay

By Dave Sawyer, Last updated Nov 17, 2023

Rebranded aggregator and platform Groove is boosting its global content portfolio through a partnership with Onlyplay, the innovative provider of creative gaming content.

Through this latest agreement, Onlyplay’s gaming portfolio will become available for Groove’s operator cluster and casino hub, through the Groove API.

Groove API game integration streamlines game provider integration and increases game variety, providing a better casino experience, faster and at lower cost.

Onlyplay’s unique proprietary content includes infinity play, slots, crash and instant win games with popular titles like Crystal Cascade, Jack Potter Deluxe, Hot & Spicy, Fighter, Lucky Tanks, Piggy Tap and Limbo Cat, amongst others, packed with tons of unique features, game mechanics, and creative touches that support both digital and traditional currencies.

With a strong roster of game providers, Groove continues to grow its library of content, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. Covering slots, crash, tables, live dealer, sports betting, bingo, instant win games and so much more.

As part of the new business strategy behind the Groove brand, the company has just announced its own dedicated games studio, GrooveStudio, packing a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.

Groove Tech, has reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay.

GroovePlay is Groove’s flagship game aggregator plugged into a huge portfolio of thousands of games from over 100 studio partners including Onlyplay.

With a focus on engaging content, next-generation platforms, cutting-edge technology solutions, and an intuitive self-service ecosystem, Groove is a one-stop shop for iGaming B2B, and, as part of the refresh process, a new website has been launched at

Christina Muratkina, co-founder and CEO at Onlyplay, said: “What we share with Groove is that we are fearless when it comes to turning our cutting-edge ideas into complete solutions, and brave enough to address our new mechanics to the market.”

“Excited to collaborate with the best teams in the industry to bring our players an unforgettable gaming experience.”

Yahale Meltzer, COO and co-founder at Groove, said: “This is another strategic partnership that Groove considers pivotal to delivering on our vision as a global content provider.”

“The hundreds of casinos in our hub will enjoy privileged access to this new immersive content that is helping to define how the next generation of games are made and played.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

CasinoMeister heart Top 5 casinos


325% Slots Bonus on 1st, 2nd and 3rd Deposit

3Dice Casino

110% up to $110 Welcome Bonus


300% Slots Bonus up to $3,000 on 1st, 2nd and 3rd Deposits

Roaring 21 Casino

400% up to $4,000 + 100 Free Spins Welcome Bonus Package