Expect More Advertising Restrictions From Norway In 2018

By Brian Cullingworth, Last updated Dec 15, 2017

Minister for culture warns on plans to ban gambling adverts from abroad

The Norwegian government’s fierce defence of its national online gambling industry appears about to ramp up even further next year.

In addition to the recent directives compelling banks to disrupt transactions with certain international payment processing companies (see earlier InfoPowa reports) there are now plans to shut down television adverts from overseas and particularly EU member states transmitted via satellite.

The loopholes that have been exploited in this sector to circumvent Norwegian marketing bans will be closed, according to culture minister Linda Hofstad Helleland.

The minister revealed this week that work is already well advanced on legislation designed to close the gaps in Norwegian law that have facilitated this type of advertising, and that there are plans to introduce new legislation to parliament early in 2018.

She said that the issue has already been discussed with European Union officials, clearing the way for the new laws.

Pernille Huseby, the acting secretary general for the Norwegian Policy Network on Alcohol and Drugs (ACTIS) said that international gambling operators run an average 62 commercials an hour via Norwegian-language television channels which are based in other European countries.

About US$103.5 million was spent on advertising by international gambling operators, according to the Norwegian Media Authority, between July 2016 and the same month this year – a 17 percent y-o-y rise over. By comparison, local gambling enterprises’ adspend was just US$21.2 million.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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