Digital Payments Company appoints new COO

By Dave Sawyer, Last updated Oct 26, 2023

MiFinity, a global leader in digital payments and financial technology, is excited to announce the appointment of Jim Purcell as its new Chief Operating Officer (COO).

Jim’s extensive experience and proven track record in helping both private and public companies accelerate growth and achieve scale will be a significant asset to MiFinity as the company continues its rapid expansion in the dynamic PayTech sector.

Paul Kavanagh, CEO of MiFinity, welcomed Jim Purcell to the team, stating: “Business is a competitive space, and the difference between who succeeds and who perishes is a leader with a strong vision.”

“We have no doubts that Jim is such a leader. His appointment comes at a crucial time for MiFinity, as we are experiencing remarkable growth and are scaling at pace.”

Mr. Purcell brings with him more than 25 years of financial management experience, with particular expertise in the software and technology sectors. Jim Purcell has served in a wide range of roles, including having previously worked as Chief Financial Officer (CFO) of EBET Inc., a publicly traded online gaming operator where he was responsible for all aspects of financial management and strategy.

Jim played a pivotal role in helping EBET achieve scaling growth from a start-up with limited revenues when he joined, to over $60 million in revenue when he left. Before his role at EBET, Jim held senior positions at notable companies such as Ocuco, Viatel, and Cryptologic Ltd.

His diverse background brings a fresh perspective to MiFinity, enhancing the company’s ability to adapt, innovate, and excel in an ever-evolving industry, ultimately benefiting its customers and partners.

MiFinity is currently undergoing a period of rapid expansion, and adding Jim Purcell to its management team is expected to be invaluable for the company’s continued development and success.

Jim will play a crucial role in helping MiFinity manage, scale and evolve its business as it continues to accelerate momentum, strengthening MiFinity’s commitment to providing best-in-class payment solutions and driving growth in a dynamic market.

---