Betfred have been announced as the new sponsors for the British Masters Golf Championship, which will see the UK Bookmaker sponsor the tournament for the next two years.
The British Masters is regarded as one of the main high profile tournaments on the European Tour, of which the past four years it has been included in qualifying for the ‘Race to Dubai’.
Speaking about the sponsorship deal with Betfred, Keith Pelley the Chief Executive of the European Tour said: “We are delighted to announce Betfred as the new title sponsor for the British Masters and we look forward to working together to capitalise on the success of the tournament since it came back on to our schedule.
The British Masters has been one of our most popular events over the past four years, particularly in terms of reaching new audiences through our partnership with Sky Sports and the work of the four tournament hosts, Ian Poulter, Luke Donald, Lee Westwood and Justin Rose.
Betfred has a strong track record in sponsorship across a number of sports, including rugby, football, snooker and horse racing, and we are thrilled the British Masters will now be their first golf sponsorship.”
The British Masters which was first held in 1946 and ran continually up to and including 2008. Between the years of 2009 – 2014 the Masters was not held, due to a lack of sponsorship, but it returned in 2015.
The 2019 British Masters will be held at the Hillside Golf Club and will take place between Thursday 9th May and Sunday 12th May 2019.
Fred Done, the founder of Betfred speaking about the company’s sponsorship of the Masters said:
“I’ve been looking at golf sponsorship for some time so when the British Masters, with Tommy Fleetwood hosting in the North West, was put to me it seemed the perfect opportunity to get involved. I am absolutely delighted to see the Betfred brand alongside such a high profile event in the sport of golf.”