Belgium Sends Tough New Gambling Regulations To E.C. For Approval

More restrictions could make life harder for marketers and affiliates

The Belgian government Council of Ministers has sent restrictive new online gambling regulations to the European Commission for approval that on implementation could make promotional and advertising activity significantly more difficult.

InfoPowa readers may recall our report last month in which the new regulations – at that stage being presented to the Council of Ministers – were outlined.

They included a ban on advertising bonuses anywhere but on an operator’s own website, and a similar ban on advertising online casino activity, although it appears that text, email and social media promotion may be allowed under the “personalised advertising” section.

December’s draft included regulations imposing an 8pm watershed in regard to televised gambling adverts, except in the case of sports events, when gambling ads were permitted before and after such matches but not during the events.

The draft included a ban on shirt and strip sponsorships, and a prohibition on any gambling advertising during programs aimed at children, although 15 minutes before or after was permitted.

Advertisers were required to add responsible gambling warnings to their material.

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Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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