names Allan Petrilli as Managing Director

By Dave Sawyer, Last updated Oct 4, 2023, the player acquisition agency that has been driving targeted, measurable traffic to casino, sports betting, daily fantasy and social brands for more than 20 years, has named Allan Petrilli as its new Managing Director.

As the North American market continues to embrace legal, regulated online sports betting and iGaming, the demand for’s services among operators has skyrocketed. Petrilli, who was previously the VP of Sales and Growth at Intelitics, which shares the same ownership group, will be leveraging his many years of experience in player acquisition to drive the business forward. offers a full customer acquisition service to operators in North America and beyond including paid media, performance marketing (via CasinoAffilliatePrograms) and its owned media assets which include SportsCashDaily and CasinoCashDaily.

These channels are vital as pressure mounts for brands to spend profitably on acquiring new users, and provide incremental, measurable growth outside of above-the-line and traditional SEO.

It holds licences in all key regulated states such as New Jersey, Pennsylvania, Michigan Colorado and beyond, and is already working with big-name operators, challenger brands and affiliate groups to turbocharge their player acquisition activity.

Allan Stone, President of and Co-Founder and CEO of Intelitics Software., said: “Allan’s rise through the group has been meteoric over the past four years and the impact he has made at Intelitics has been significant.”

“That’s what makes this move such an important one as Allan will be able to use the experience and knowledge gained during his time at Intelitics, and over a stellar career, and apply it to the tremendous growth opportunities that exist for which ultimately benefit both companies.”

“It’s also great to have been able to promote from within the organisation and to give Allan the opportunity to continue to grow personally and within the group.”

Allan Petrilli, Managing Director of, added: “I am incredible excited to lead into this next phase of growth, after supporting the business through the early stages of US regulated sports betting and iGaming.”

“Paid media and performance marketing are powerful, measurable and scalable channels, and with operators under pressure to deliver strong ROI on marketing spend, I look forward to working closer with them to realise this through our services.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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