The thing is, these 'business decisions' IMO are indicative of stagnation within the company. They absorb similar sites like Roxy and Splendido and get the player base, then do this to them. It's almost introspective in the way this happens. Instead of expanding or reaching out with new ideas or say developing a new platform and maybe expanding the games portfolio we get the 'same old, same old'.....
I get the impression that the 32red brand has reached saturation point meaning that exposure in the market is has peaked and the rate of new player recruitment has tailed off, therefore the onus is on increasing or maximising returns from existing players and buying them in from other Viper sites then squeezing better margins from them too.
The business is definitely being run by accountants and not by product experts.....
Agree with Harry e Dunover , I add to what is reported by Harry the total absence of a real VIP program, and Dunover has right at the business level,
have been overtaken by several casinos and fail to increase the number of players , on contrary they have missing probable , and in my opinion,
are following chosen to incorrect marketing, I believe they would have to think first of all to improve the experience of players who have then you look for others.
Cheers.