New Online Bingo Offering At Betway
By Brian Cullingworth, Last updated Aug 1, 2014
Online casino operator deploys TV adverts in launch of new offering
Online casino operator Betway has deployed the latest episode in its ongoing television advertising series Betway Stories campaign to push the launch of a new bingo offering, according to a report in the marketing publication Drum.
The latest chapter tells the story of Lucy, a young hairdresser who regularly has to decline invites from her older clients to join them at bingo on the excuse that she's "too young" for the bingo halls.
The truth is she'd rather play online with Betway Bingo.
"The launch of Betway Bingo completes our line-up of first class gaming products," said Betway head of marketing Anthony Werkman.
"This latest launch allows us to connect with another key gaming demographic that is keen to see bingo added to our established line up of existing gaming options… In 2014 the Betway website and product portfolio has seen a major revamp in both usability and aesthetic, and this overhaul continues with the launch of Betway Bingo."
Lucy's Betway story follows the launches of Betway Sports fan Frank's story and the tale of Terry promoting Betway Vegas. A fourth Betway story focusing on Betway Casino will round off the series, following regular casino player Dan.
All four creatives, including 'Lucy' debut on TV screens tomorrow (Friday 1 August), and have been developed by Betway's advertising agency Above+Beyond which has held the Betway account since 2012.
See the Lucy advert here:
Online Casino News Courtesy of Infopowa
Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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