Well, actually the UK has tightened up the laws relating to this kind of thing. Now, OMISSION of a pertinent fact is considered misleading, as well as something misleading appearing in the advertisement. There is also the principle of "equal prominence", which means a NEGATIVE term, attached string, or whatever has to be given EQUAL prominence to the POSITIVE aspect.
These adverts fail because the POSITIVE aspect of "500 free" is in large, often colourful, text, but the NEGATIVE factor, that you can NEVER EVER receive the full 500 WHATEVER the outcome, is buried in small print not even present on the advertisement itself, but in the detailed terms and conditions.
This upgrading of the law was specifically intended to prevent the burying of negative factors in "small print", whilst emblazoning the POSITIVE factors in bold print on the advertisement.
Quite a few companies have been caught out by these new rules, and have been forced to change their advertising copy, and indeed rewrite some of their terms and conditions.
The law came into force around May this year, and is being enforced by Trading Standards and the Advertising Standards Authority as members of the public bring possible infringements to their attention.
Unfortunately, an advert would have to appear in, or be deemed to have been made, to citizens of the UK.
IF such an offer were to arrive by snail mail, it COULD be looked into, and provided the casino was licenced within the EU, they could be forced to change their advertising material that was destined for the UK market.
An INTERNET advert is hard to pin down. How do you determine in which jurisdiction the advertisement was displayed, and who the intended recipients were.
Casinomeister himself is based in Germany, so the advert can be deemed to have been produced there by being put on the website. However, the advertising copy itself has been supplied by the casino.
The intended market is anybody who looks at the site, and for the most part, this cannot be controlled with accuracy.
Just look at all the attempts the US Government have made to get rid of online casinos over the years. This last one was the best attempt yet, but Americans can STILL play, and there ARE ways around the restrictions. All this, despite the concerted efforts to enforce this ban on gambling and supporting transactions.
If it can, a company WILL attempt to embellish the truth about an offer, and will keep on doing so until somebody with enough clout stops them.
Experienced players are well aware of the misleading aspect of these offers, and I have noticed that ever higher amounts of phony "free" money are being used in the advertisements to suck the last dregs from this kind of promotion before everybody is wise to the fact that it is really only a fancy way of granting the usual deposit bonus. Then, casinos will think up something new, quite possibly equally as economical with the truth.