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Just because the promotion of gambling is prohibited in Tik Tok doesn’t mean talking about anything to do with gaming, esports teams and the games they play, professional poker players, strategy chat, fantasy sports, etc is outlawed. Similarly, ‘how-to manuals’ are also permitted.
Aim for knowledge rather than promotion and you can reach the audience you are interested in.
The ways you can go about this, include:
- Live streams - Not only can your affiliates spend their time entertaining audience members, but there is also the option to record the stream and cut it up into highlights. These will do very well in a short-form video format like, say, the format of TikTok.
- News and insights. For more snippet ideas, your igaming content can focus on news. There is no promotion there, merely the sharing of information.
- Tailor your content to the location and lifestyle. Then again, you do not have to make content around a certain topic at all. Lifestyle influencers are more common than influencers with a niche, and the benefit of them is they attract all sorts of people and all types of brand deals.
- Partner with influencers and brand ambassadors. Use other people’s influence! Since there are tight restrictions associated with advertising guidelines, ensure you follow other creator accounts which can add value to your brand.