I really enjoyed BetVictor; one problem? You can't play all their games. Canada is restricted from several of their games...a little pop-up comes up telling me so and doesn't let me in the game.
At least BetVictor have coded this into the software, rather than having you bear the responsibilty of knowing. It is just too complicated for the average user. Players want a simple yes your country can play, or a no it can't. You get this with the single supplier casinos.
The multi supplier platforms need to sort out this licensing bullshit so that the users' experience is a simple one. If the rights owner wan't cooperate, tell them to "shove it up their ....." and go to a different rights owner for a competing brand. Those rights owners who insist on being so anal will lose out on revenue, and will reconsider their position.
Game developers have fallen into the trap of letting the tail wag the dog, and will agree to the most ridiculous and anal restrictions just to secure the right to brand the game. From the affiliate side, I could see just how anal the studio was about LOTR. Uniquely, affiliates received a directive on how they should market the game, this was so anal in scope that it went on to stipulate grammatical detail of how to write the name of the slot, even which words should begin with a capital letter. Then came a directive about how to describe the background story, it meant that it could not be described in an objective and truthful manner, but had to be "spun" to suit MGS and the studio. You could not even mention that the original work was a book, nor the name of the author. You could not describe the film fully either, you had to avoid mentioning certain characters, let alone the actor's names (which was absolutely forbidden).
It is hardly surprising therefore that LOTR was unique in that MGS actually PULLED a game rather than add yet another to it's long list when they secured the Batman rights. No anal directive seems to have resulted from this.
Do slots need this big ticket branding at all? Generic reelstrips and storylines will work just as well, look at "Immortal Romance", a generic "Twilight" themed slot, but with none of the complications of external licensing.
When I play LOTR, or Batman as it is now called, I don't give a troll's ass what is on the reels, it is how the game plays and what the bonus rounds are like that interests me. MGS "own brand" sounds can be just as good, if not better, than anything licensed along with the slot theme.
Spend less money on licensing, and more on developing new slot features, and of course keep some spare for fixing all those damn bugs that MGS never seem to have time to deal with because they are too busy reinventing the wheel.