It probably is, and shows they are HURTING from all the bad publicity.
A similar exercise was tried last year, and some 10K was paid out to settle claims, and then they pulled the "spin", by using this to justify issuing a statement to the effect that "all past player issues have now been resolved".
Of course it didn't work, and this is why they have tried it AGAIN. Marty has been wheeled in to "resolve" another portion of player claims, and so long as the budget set aside is not exceeded, he will have "the full support of management".
IF on the other hand, MOST of the long standing player issues are brought up, management will lose interest, get rid of Marty, and try something else. They may even decide to use Marty as the "scapegoat", by suggesting it was something HE didn't do properly that lead to this incentive falling apart.
I don't think Virtual even have the money in the bank to pay out to ALL players who were cheated, so they have to be relying on this only costing them another 10K by restricting claims to those players who frequent forums and find out this process is even going on. Virtual may even find a way for AFFILIATES to end up footing the bill for all this, similar to the sneaky changes they made at the end of last year, that only affiliates that looked closely at their stats noticed.
Their end goal may be to worm their way into a UK whitelisted jurisdiction, and then have the UK and EU markets fully opened to them - so many more players to rip-off