Entrepreneur File
The Entrepreneur File is a monthly feature in the newsletter that focuses on a start-up company seeking funding. This feature is not an endorsement of this company. Investors should perform due diligence before investing.
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Company: interBet Corp.
Contact: Gary Roffman, President
Email:
groffman@interbetcasino.com
Tel: 203 393-2291, ext.321
Location: Connecticut
Industry: Computer Software
Product Development: interBet Corp. is an Internet Casino Gaming Software
Developer which licenses its proprietary interBet software to gaming
operators for a monthly royalty based on casino profits. In 1997,
was launched and the first licensee
Link Removed (invalid URL) opened in 1999. The casino is presently operating at
or near breakeven. InterBet needs additional capital for marketing to build a
database of operators and players that will cover present expenses and allow
for continued growth.
Market: The Online casino industry is a viable and lucrative market for
adults of all ages. In 2001, it generated $3 billion in revenue and is
expected to reach $4.1 billion this year.
Sales Strategy: interBet plans to reach prospects in three major areas:
1. Affiliate program with 50% revenue share
2. Pay per click advertising
3. Traditional Internet advertising including a site banner purchases, bulk
newsletter and e-mail campaigns.
InterBet also plans to form strategic relationships with Affiliate Partners
that receive revenue share on profits generated by customers derived from
their efforts including but not limited to; e-mailings, site advertisements
and re-direction of Internet traffic from their high traffic sites or their
Internet marketing campaigns or existing
databases.
Capital Requirements: $250,000-$1 million