I guess birthday-bonuses left the building when the old guard moved on / moved up the ladder from their roles as vip-managers or heads of casino:
When Dan was still at videoslots they always took great care of me - then my "throughput" went down from 1.1 million in 2018 to 250k each in the next two years and that was not even good enough anymore for a small birthday gesture.
Or before that, when i was mostly low-rolling Ben (Nordicbet) always had a birthday-comp for me, even got that amazing food-basket (way cooler than some freechip) from Guts after i followed Ben on his new venture there...
Back then even the sites i only sporadically deposited send a free tenner or so for my birthday without having to ask...
Those days are long gone, this year i logged in to 32red on my birthday after quite some time just to get the most generous gift ever: Finding out that i lost my club-rouge membership and the corresponding nice birthday bonus...
Basically only got nice comps this year from vip-managers of the N1-affiliates-casinos which got most of my play for 2021... A hundred bucks and tow times fifty i think it was... They were also the only ones sending really personal email with their birthday-wishes which was a nice touch.
One thing i cant stress enough - but i may very well be in the minority here - if i have to chose between:
a) an automated birthday-email containing a few freespins / a couple bucks OR
b) a more personal email, not just copy&paste - best case something witty or funny - but comes without those freespins / tiny comp
i take b) in a heartbeat! 100% of the time...
My advice to all casinos sending out "canned" birthday-emails (most of them even without any kind of offer or gift): If you value your customer not high enough to have someone (a real human being would be a great choice - even a somewhat creative goldfish could do the trick if you teach it how to write an email) spend maybe 5 minutes to type out a few words, then please just do and send nothing at all...!!!
On an unrelated note - as i mentioned (Nordicbet)-Ben Clemens, hope i remembered that name correctly, does anyone know if he is involved with the freshly accredited "casino friday"?