The play on words is that they have credited you with the bonus coupon. Granted it is misleading but it's not my place to discuss another operators marketing strategy, I simply made a point of saying that it made you read the email so it must have worked, whther or not you agree with the promotion or the email is your prerogative. Only trying to give you an opinion, don't take it as anything more...
Have these operators ever head of "once bitten, twice shy".
This might get the email read ONCE, but once the recipient sees it was "misleading", they could well NOT read the next one, where maybe there REALLY WAS a genuine credit made to the account.
Worse still, they might use "report as spam" on the email BECAUSE it was untrue, and therefore was "probably spam that slipped through the net". This would mean that not only might they not read the next one, they would not even RECEIVE it.
They would probably uninstall the casino, and leave the operator no way to contact them some weeks/months later with a come back offer.
I see many "your account has been credited" emails - I hardly ever read them, since I have previously ascertained that most come from spammers, with the "credit" merely being the free chip/spins I would get WERE I to create an account.
I now believe I am inadvertantly missing a few GENUINE offers because of the overload of spam.
The reason that many emails do not get read is because spam can leave me with 100+ emails to read each day. I have even had almost 300 once. It is IMPOSSIBLE to read them all properly, and whilst I DO often use subject line as a tool, I also apply the principle of "once bitten, twice shy", so overuse of some subject lines in a misleading manner means I stop reading further emails with similar subject lines.
A far better solution would be to bring promotional emails in-house, rather than use third party agents that often get automatically flagged with an advisory for spam, and to ALWAYS use the same sender address (enabling players to add it to their "white list"), and ensure it checks out with the sender ID applications used. This renders the email something worth reading since it stands out in a sea of "spam advisories", and is something I would probably read, even if the subject line looked "misleading". Increasingly, casinos are including a "my promotions" applicaton in the lobby, another way of communicating offers to players, and it will be LOYAL players that are most likely to see the offers, rather than the "bonus whores" who merely sit back & read the emails, but ONLY log in & deposit once they have seen a good bonus.
.....................laurie
