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William Hill Jumping Onboard The R.T.P Nerfing Bandwagon

I always thought i could trust the major sites to not nerf there games especially the big bookmakers until i recieved this email just now. But if william hill are going to do it then im guessing pretty much all the U.K casinos will be doing it shortly. Sad times! :(

I thought lets see what this update is all about then. To find they have nerfed loads if not all there pragmatic slots and more. :mad:
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93.99%!!! WTF!!!​
 
Yup, they did the same email with the Netent slots as well earlier. Interestingly enough if you go on the games it's not been changed yet (at least on mobile). I bet Play and Go will be to follow. Red Tiger is already on the lower end also.

They won't see much money from me anymore, even less so when they exclude you from their promotions for apparently no reasons.
 
Yup, they did the same email with the Netent slots as well earlier. Interestingly enough if you go on the games it's not been changed yet (at least on mobile). I bet Play and Go will be to follow. Red Tiger is already on the lower end also.

They won't see much money from me anymore, even less so when they exclude you from their promotions for apparently no reasons.

Wow i didnt even realise they had nerved NetEnt slots, Thanks for the heads up! Im guessing like you said Play N Go will be next. :(
 
I don’t think there is any excuse for the big sites to be reducing RTP. If you’re advertising on telly at all hours, you can afford higher RTP.

I can see the justification for smaller operators - and I’d include the likes of Videoslots and L&L here as they’re big to us, but minnows compared to 888 et al - they don’t have the deep pockets, and lower RTP may be the difference between them being profitable long term and not.

But William Hill? One of the biggest operators in the world? The chiselling bastards.
 
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I don’t think there is any excuse for the big sites to be reducing RTP. If you’re advertising on telly at all hours, you can afford higher RTP.

I can see the justification for smaller operators - and I’d include the likes of Videoslots and L&L here as they’re big to us, but minnows compared to 888 et al - they don’t have the deep pockets, and lower RTP may be the difference between them being profitable long term and not.

But William Hill? One of the biggest operators in the world? The chiselling bastards.
At least they have told the customers, unlike certain 'top rated' casinos like Videolots and LeoVegas
 
At least they have told the customers, unlike certain 'top rated' casinos like Videolots and LeoVegas


Well, they've told them in a half-arsed way; "we've updated some games" suggests improvements have been made, rather than lowering your chance of winning. Even saying "we've changed the RTP" would've been better.
 
I don’t think there is any excuse for the big sites to be reducing RTP. If you’re advertising on telly at all hours, you can afford higher RTP.

I can see the justification for smaller operators - and I’d include the likes of Videoslots and L&L here as they’re big to us, but minnows compared to 888 et al - they don’t have the deep pockets, and lower RTP may be the difference between them being profitable long term and not.

But William Hill? One of the biggest operators in the world? The chiselling bastards.

I think these big publicly listed companies actually do have an excuse to maximize their profits for shareholders, otherwise, they could be breaking law if trying to do something else than loads profits as possible or in better scenario, if they try their best and can't make money for owners, just get kicked out and operational leadership is changed.

WH (like many casino operators) made quite good covid year now, from last March under £40 to current £270, would guess that most of owners are happy for that but share price have been flat last months which is not that great anymore so results need to improve to make the price increase or if operations can't deliver more value to the company, people start to sell these and price takes hit which is not in the interest of almost any company.

Smaller ones which are not listed can make whatever they feel and owners want, often the majority of owners is quite a small group who have the final word to decide what's gonna happen in the company and let's make some longer-term plans instead or let's start to be non profit casino organization who just pays our salaries etc... these are much harder to sell for huge amount of investors who don't understand anything about the industry and of course the only reason why they own shares from some companies is to make much profit as possible, which depending bit from the country but mostly publically listed and exchanged companies are obligated to do, try to maximize shareholders value and nothing else matters.

Picture tells quite a lot, after good growth since 2019, would you think that all institutional and other investors would be happy just to stop maximizing profits everywhere possible, have to be quite a well-made presentation where you can actually sell stupid owners idea about cutting short term profits to make bigger once for longer-term, often it's very hard to guarantee and be impressive enough to make people be patient with their investments. When looking this picture, you think WH owners are still happy many quarters with current development? Would guess that no.

1614103751073.webp
 
I always thought i could trust the major sites to not nerf there games especially the big bookmakers until i recieved this email just now. But if william hill are going to do it then im guessing pretty much all the U.K casinos will be doing it shortly. Sad times! :(

I thought lets see what this update is all about then. To find they have nerfed loads if not all there pragmatic slots and more. :mad:
View attachment 151108

View attachment 151106

View attachment 151107

93.99%!!! WTF!!!​

When you click the link does it give an explanation about dropping RTP?

If it just goes through to that list how is that informing customers?

Its completely misleading to say the least -

'Out with the Old,
In with the New!'

'We just wanted to let you know that some of the slots you've recently played have been updated.
Please click on the button below to find out more.'

'Weve also tidied up and made space for a number of fantastic new games'


Then when you click through you just get the list of games? Nothing mentioning RTP or what the change is?

Sorry but the average person is going to think 'oh, they've got a load of new games'.

That's not information being presented thats selling an idea. Look at the language and the way its been presented. Laughable if that's their attitude to customers.
 
Not at the expense of an unsuspecting customer base.
Thats the part that i take the most issue with.
If everyone knew about rtp and what impact if has on your play, casinos would not be lowering rtp, because they would lose more players/money than they would gain.
The only reason lowering rtp works to increase profits is because the vast majority has no idea its even happening.
 
When you click the link does it give an explanation about dropping RTP?

If it just goes through to that list how is that informing customers?

Its completely misleading to say the least -

'Out with the Old,
In with the New!'

'We just wanted to let you know that some of the slots you've recently played have been updated.
Please click on the button below to find out more.'

'Weve also tidied up and made space for a number of fantastic new games'


Then when you click through you just get the list of games? Nothing mentioning RTP or what the change is?

Sorry but the average person is going to think 'oh, they've got a load of new games'.

That's not information being presented thats selling an idea. Look at the language and the way its been presented. Laughable if that's their attitude to customers.

Exactly!

They make the email sound like they have done a good job and made things better. When in reality they just pulled our trousers down a little further for shafting. Disgusting behaviour from such a big brand. No normal player would even think the percentage the game gives back has been reduced. Slimey fuckers william hill.
 
Thats the part that i take the most issue with.
If everyone knew about rtp and what impact if has on your play, casinos would not be lowering rtp, because they would lose more players/money than they would gain.
The only reason lowering rtp works to increase profits is because the vast majority has no idea its even happening.

Yes, the board probably dont even know about RTP.

I suspect its a decision taken at senior level and is barely discussed.

I do agree with a lot of what Slottery said and didnt mean to come across rude or abrupt. If it is discussed at board level i can see how it wouldnt take much for shareholders to jump at the chance. Their not there for the longevity. Not many anyway.

Would be interesting to see how Unibet fair whilst this is going on. They are bucking the trend along with 21Casino, Novibet and a few others i dare say yet to hit my radar.

If your gas changed tariff your notified. If your chocolate bar changes content its displayed on the pack. There is nothing else like it. Its a modern day con.

You cant polish a turd but you can roll it in glitter :)

Edit: Forgot to mention its a cheap and easy tactic for someone to make themselves look good in a company also - 'Look at me boss! That's my doing that profit increase'.
 
I think these big publicly listed companies actually do have an excuse to maximize their profits for shareholders, otherwise, they could be breaking law if trying to do something else than loads profits as possible or in better scenario, if they try their best and can't make money for owners, just get kicked out and operational leadership is changed.

WH (like many casino operators) made quite good covid year now, from last March under £40 to current £270, would guess that most of owners are happy for that but share price have been flat last months which is not that great anymore so results need to improve to make the price increase or if operations can't deliver more value to the company, people start to sell these and price takes hit which is not in the interest of almost any company.

Smaller ones which are not listed can make whatever they feel and owners want, often the majority of owners is quite a small group who have the final word to decide what's gonna happen in the company and let's make some longer-term plans instead or let's start to be non profit casino organization who just pays our salaries etc... these are much harder to sell for huge amount of investors who don't understand anything about the industry and of course the only reason why they own shares from some companies is to make much profit as possible, which depending bit from the country but mostly publically listed and exchanged companies are obligated to do, try to maximize shareholders value and nothing else matters.

Picture tells quite a lot, after good growth since 2019, would you think that all institutional and other investors would be happy just to stop maximizing profits everywhere possible, have to be quite a well-made presentation where you can actually sell stupid owners idea about cutting short term profits to make bigger once for longer-term, often it's very hard to guarantee and be impressive enough to make people be patient with their investments. When looking this picture, you think WH owners are still happy many quarters with current development? Would guess that no.

View attachment 151122
Why should shareholders expect an immediate profit? Staking money in a company is a gamble, not an automatic right to a pathway to a get rich quick scheme. This is what’s wrong with capitalism today and why so many suffer at the expense of a few.

Too many investors think short term rather than long term sustainability. Slashing RTP will yield a short term boost but nothing more. If the company is rotting underneath, it has no future in terms of sustainability. Ripping off your customers, for example, is not sustainable.

Also, some profit for the long haul is better than no profit at all through going bust. So why is sustained profit ditched in favour of short term boom?

I’ve never owned a business but it even shocks me how badly some companies are run. Stick me as CEO and I’m pretty sure I could make a better fist of it than the CEOs of some companies...and I’m being serious.
 
Part of the problem is that the market hasn’t had restrictions in place. The cake is only so big, therefore the more people that want a piece, the smaller the slice will be, it’s that simple.

Another thing to ponder is, if things are that tough and some of the bigger named Casinos are struggling then why are there so many new ones opening. Are they fools, have they not done any research, are they just prepared to throw their money away? Probably not, they are just willing to make less profit, which will still be ample.

Another thing that may be a factor is game choice. I say may because I am not sure what the deal is between Casino and Providers. Whether Casinos lease the games or whether they have to pay providers part of the profit I don’t know but if it’s the former, then get rid of half the games at least and save a fortune on rent.

These Casinos really should let someone who knows what they are doing play and review these games for them before taking them on board. Some of them are a million miles from the standard expected by customers nowadays and I would love to see a spreadsheet of all the games that are played at a Casino and to what degree and profitability.

Anyway if we all voted with our wallet then that would help in the long term. It wouldn’t bother me if 80% of Casinos dropped out of the market because the increased revenue at the ones that remained would ensure they could keep all games at the highest rtp. I am afraid saturation of the market is largely to blame here.
 
Why should shareholders expect an immediate profit? Staking money in a company is a gamble, not an automatic right to a pathway to a get rich quick scheme. This is what’s wrong with capitalism today and why so many suffer at the expense of a few.

Too many investors think short term rather than long term sustainability. Slashing RTP will yield a short term boost but nothing more. If the company is rotting underneath, it has no future in terms of sustainability. Ripping off your customers, for example, is not sustainable.

Also, some profit for the long haul is better than no profit at all through going bust. So why is sustained profit ditched in favour of short term boom?

I’ve never owned a business but it even shocks me how badly some companies are run. Stick me as CEO and I’m pretty sure I could make a better fist of it than the CEOs of some companies...and I’m being serious.

Don't ask me why, didn't say investors demands are reasonable or might not end up for bad decisions to company for longer term. Owners just have power to do decisions, mostly biggest ones who can use their power and even if you don't have over 50% support, when enough owners threatening to sell their shares which in many scenarios can also cause huge damage for business.

The main goal of virtually every publicly-owned company has always been to maximize shareholder value by generating as much profit as possible.

Something like this can be found almost anywhere when you start to look what's main goal and purpose of listed company. These days when investing instruments have changed a lot and everything is much more fast paced than 20 years ago, all investors don't really just buy companies they believe is great in 10 years but something what they think is profitable enough and if not delivering what wanted, getting rid of it.

There's always need for good CEO:s, maybe just start sending CV:s to and business plans for casino companies how to find make great success and multiply value of the company, could imagine that some could be interested, just quite a project to start to plan whole operations from A to Z and show how much better in terms of profit that would come in X years or even better, right away.
 
I don’t think there is any excuse for the big sites to be reducing RTP. If you’re advertising on telly at all hours, you can afford higher RTP.

I can see the justification for smaller operators - and I’d include the likes of Videoslots and L&L here as they’re big to us, but minnows compared to 888 et al - they don’t have the deep pockets, and lower RTP may be the difference between them being profitable long term and not.

But William Hill? One of the biggest operators in the world? The chiselling bastards.
The thing I don't get, is that lowing your RTP will ultimately lower your profits.
Lower RTP = less play-time for your money and feeling "robbed" = less likely to come back to play again.

Can you imagine if all the land casinos in London said "We're removing all the single-zero roulette tables and replacing them with double-zero American ones - so you have MORE numbers to win on!"
Making it sound like they are giving something to players, when actually they would be just doubling their house edge... :(

KK
 
The thing I don't get, is that lowing your RTP will ultimately lower your profits.
Lower RTP = less play-time for your money and feeling "robbed" = less likely to come back to play again.

Can you imagine if all the land casinos in London said "We're removing all the single-zero roulette tables and replacing them with double-zero American ones - so you have MORE numbers to win on!"
Making it sound like they are giving something to players, when actually they would be just doubling their house edge... :(

KK
This post reminds me of my local Gala Casino about 15 years ago. I went up there one Friday night and they had installed an American roulette table at some point in the week. There was American-themed bunting in the ceiling above and the croupier was wearing a 'stars and stripes' waistcoat. But even if the croupier had been Rachel Riley and topless, nothing was going to disguise the fact that the wheel had an extra green position on it; two big fucking zero-shaped eyes staring right at you.

Surrounded by single-zero roulette tables it was never going to stand a chance, and it was gone within a month. What an absolute waste of time.
 
This post reminds me of my local Gala Casino about 15 years ago. I went up there one Friday night and they had installed an American roulette table at some point in the week. There was American-themed bunting in the ceiling above and the croupier was wearing a 'stars and stripes' waistcoat. But even if the croupier had been Rachel Riley and topless, nothing was going to disguise the fact that the wheel had an extra green position on it; two big fucking zero-shaped eyes staring right at you.

Surrounded by single-zero roulette tables it was never going to stand a chance, and it was gone within a month. What an absolute waste of time.
Its a shame its not that obvious when it comes to online slots.
Nobody (almost nobody) would go for the 92-94% versions of slots if they were met with "two big fucking zero-shaped eyes". making it obvious they were about to play an inferior version. =)
 
I play at hills a fair bit - my poker account is on there and they have given some pretty decent match offers this year (£100 plus £100 on live casino with only 10x wagering (and only on bonus amount) is pretty decent - 1000 spins at £1 on red allowed in the terms as well - so basically giving £95 to regulars) - similar offers on their Vegas slots - and it was only when i checked Starburst for some basic wagering i noticed they had zapped the Netents.

Sad times
 
Its a shame its not that obvious when it comes to online slots.
Nobody (almost nobody) would go for the 92-94% versions of slots if they were met with "two big fucking zero-shaped eyes". making it obvious they were about to play an inferior version. =)
Yeah you can obfuscate RTP changes in a million different ways on slots. On roulette what else can you do? Leave it as one zero but only pay 34-1? Same with video poker; very few options other than changing the paytable.
 
Why should shareholders expect an immediate profit? Staking money in a company is a gamble, not an automatic right to a pathway to a get rich quick scheme. This is what’s wrong with capitalism today and why so many suffer at the expense of a few.

Too many investors think short term rather than long term sustainability. Slashing RTP will yield a short term boost but nothing more. If the company is rotting underneath, it has no future in terms of sustainability. Ripping off your customers, for example, is not sustainable.

Also, some profit for the long haul is better than no profit at all through going bust. So why is sustained profit ditched in favour of short term boom?

I’ve never owned a business but it even shocks me how badly some companies are run. Stick me as CEO and I’m pretty sure I could make a better fist of it than the CEOs of some companies...and I’m being serious.

The prime objective of a CEO is to cut costs and increase profit.

Hence they get a nice big fat bonus for meeting targets.

They are generally ruthless and cut throat, no share holders want a Mr nice guy in charge.

The first time dividends are down, you would be out on your arse.
 
The prime objective of a CEO is to cut costs and increase profit.

Hence they get a nice big fat bonus for meeting targets.

They are generally ruthless and cut throat, no share holders want a Mr nice guy in charge.

The first time dividends are down, you would be out on your arse.
No-one said anything about niceties..My point was that long term profitability is superior to short term boom.

It's very very easy to slash overheads and skin everything to the bone; it requires no intelligence, no foresight and no effort. A lot harder to invest in order to ensure future sustainability. That's why so many CEOs fail and why so many businesses go under.

Why do you think Bezos is the richest man on the planet? He ran at a loss for years and years playing the long game.

There is a trend now with gamblers becoming more aware of things like RTP and overall payout. I'd wager that in time, the most successful will be the casinos that actually had the foresight to anticipate greater player knowledge and decided to keep the higher % RTP slots. Players will go where they get the best value for money. You can slash RTP and increase the house odds all you want, but it won't matter a jot if you have no-one playing at your casino!
 
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No-one said anything about niceties..My point was that long term profitability is superior to short term boom.

It's very very easy to slash overheads and skin everything to the bone; it requires no intelligence, no foresight and no effort. A lot harder to invest in order to ensure future sustainability. That's why so many CEOs fail and why so many businesses go under.

Why do you think Bezos is the richest man on the planet? He ran at a loss for years and years playing the long game.

There is a trend now with gamblers becoming more aware of things like RTP and overall payout. I'd wager that in time, the most successful will be the casinos that actually had the foresight to anticipate greater player knowledge and decided to keep the higher % RTP slots. Players will go where they get the best value for money. You can slash RTP and increase the house odds all you want, but it won't matter a jot if you have no-one playing at your casino!

There is no trend whatsoever.

99.9% of players know sweet FA about RTP.

Theres plenty of members on this forum, that still don't understand, even when it;s explained to them.

The big brands will be going nowhere and the smaller companies will keep opening new Casinos and people will join to get the sign up bonuses. They certainly wont be checking the RTP.

The likes of VS who have done some shady things lately, will still have a massive player base, as people trust them, even members here slag them off, yet still play there?

Look at the amount of people who sign up to Curacao Casinos, do you honestly think that if they can't even avoid clip joints, there going to be up to speed on RTP's

It's just one big merry go round.
 
I'm not defending Hills in anyway - RTP nerfing pisses me off.
Interesting though that they have added DW games to their providers in the last few months.... games more akin to American casino slots - but all on 97% RTP - which - lets face it - is decent

There are still bucket-loads of decent slots over 96%.

As a player you should be shunning the providers that offer cheaper versions of the same slots. Its the only choice left you have to fight back.

Im not sure we will ever lose the better paying slots because there will always be a market for them and hopefully a growing one because of increased awareness. Until then, choose wisely and take care of yourself. And others......

1614373540033.png
 
Noticed today that the Play N Go's have now been dropped on Hills.
Glad i checked - was looking for 96% slots for wagering their latest bonus. Book of Dead - definitely 96% last bonus (either last weekend or the one before) now 94%

EDIT I was only playing their VEGAS tab offering on a 100% Match (max £100), 10x wagering on bonus amount only deal...... Legacy of Dead is still showing as 96% - looks like they cherry picking the ones to drop.

Thier two bonuses this weekend on live Casino ( same terms) and Vegas - have made me a handsome £190 profit though........
 
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looks like WH have re-jigged their site from when I was last there. Now from each game icon you can click a little 'i' for more info, and this tells you the rtp so you don't have to load up the game to see it, however I couldn't see a game icon for every slot they have, eg, montezuma can be found via the search box with the magnifying glass but it's not anywhere in the slot groupings eg. in our shops, new titles etc.. same with thunderstruck2, so I loaded that and it was the 94% version, closed it after a few spins just to see what chopping 2% does to a game :eek2:

The worst discovery was seeing a 93% version of twin spin, I even did a few spins on it to test the water :eek: To make matters worse nearly every game lagged and the reels moved in super slo-mo, could be my chrome settings but what is so complicated in 2021 about getting a few images to move smoothly at a reasonable pace.
 
Sorry to bump an old thread, but made more sense here than starting a new one given an email received this morning:

Just a heads up that we’ve made some very small tweaks to some of our Blueprint, IGT & Inspired games.

Please note - you may need to update your app to view these new changes.

For more information, head over to William Hill Vegas.

[Find out more]

Enjoy,
The William Hill Team
Emphasis mine, can you guess what those "very small tweaks" are? It links to hxxps://vegas.williamhill.com/promotions/rtp-changes-18022022 which states:

We’re making some changes
Have you recently played games by Blueprint, IGT or Inspired? Just a heads up that we’ve tweaked some of our slots, which you may have played recently.
You can still enjoy all the fun features, but you might notice a few changes when you play these top titles:
... followed by an incomplete list of games and no further information.

One of the few games I managed to load - as the Blueprint list is missing, the IGT games are offline - was Mighty Hot Wilds, which is now 94.01% (96.4% native). I guess by WH standards that's "high" given how many of their games have already been nerfed from 96 to 94 to 92...

I won't hold my breath for the UKGC to get a grip on this nonsense - it's bad enough that they're nerfing the RTPs into oblivion, but these cryptic emails "informing you" are getting beyond a joke...

<edit>looks like IGT ones are now online and are just as "small" - Fortune Coin (96.20% native) has dropped from 94.20% to 92.20% and Irish Magic (96.02% native) has dropped from 94.81% to 91.90% ? </edit>
 
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Aren't tweaks very small by definition? And when 'minor tweaks' just won't do, they wheel out the baby talk as though that would lessen the RTP- nerfing's impact, somehow ?‍♂️

Proof's in the pudding, pseudo- apologies for ripping my wallet a new purse just doesn't cut the mustard, so spare us the emails. Oh sorry, we ought to be 'grateful' for their 'candour'. Thanks Bill!
 
Sorry to bump an old thread, but made more sense here than starting a new one given an email received this morning:


Emphasis mine, can you guess what those "very small tweaks" are? It links to hxxps://vegas.williamhill.com/promotions/rtp-changes-18022022 which states:


... followed by an incomplete list of games and no further information.

One of the few games I managed to load - as the Blueprint list is missing, the IGT games are offline - was Mighty Hot Wilds, which is now 94.01% (96.4% native). I guess by WH standards that's "high" given how many of their games have already been nerfed from 96 to 94 to 92...

I won't hold my breath for the UKGC to get a grip on this nonsense - it's bad enough that they're nerfing the RTPs into oblivion, but these cryptic emails "informing you" are getting beyond a joke...

<edit>looks like IGT ones are now online and are just as "small" - Fortune Coin (96.20% native) has dropped from 94.20% to 92.20% and Irish Magic (96.02% native) has dropped from 94.81% to 91.90% ? </edit>
i got this email too. what boils my piss is the fact they make out they are enhancing the game!!!! dirt bags i can’t stand how dishonest they are, they don’t tell you that it’s a rtp change it’s so sneaky how they word the email. scum
 
In these situations folks, you really must vote with your wallet and make every effort to let unsuspecting players know (not sure how you go about that).

Unfortunately only the smallest percentage of players will probably understand the email, if, they even get one. I don’t even play there and I’m angry. It’s obviously just greed from shareholders because they have managed until now with the 96% rtp’s.
 

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