That isn't entirely true now, is it? Unless the product is classified as a necessity and regulated pricing, the business has a freedom to price it in accordance to their business model. In fact, as we are talking about WR here (i havent read the original thread, it was huge)
ENERGY isnt chewing gum. You cant mix the two and claim the same rules apply. Energy SHOULD be regulated as it is a living neccessity. I SHOULD be able to charge whatever i want for chewing gum and have the freedom to find the right buyer.
moreover, if i choose to sell a chewing gum and state that you get a box of them free if you run around my shop every other tuesday at precicely 1.14PM wearing your wifes night gown (so in my mind i could attract a crowd to buy more chewing gum) and you agree to it, then you are bound by the terms of our agreement. Should you fail, i am within my rights to take my box back.
If a business decides that they will offer anything free, or with purchase and adds conditions to it which are clear and prominent, then the buyer must carry some of the responsibility for their actions in relation to those terms. Without delivng into the other thread and just focusing on your comment regarding a WR of an amount being unfair, because you can get lower WR elsewhere (to follow on your welsh pricing example), does not mean that this business must meet the lowest price or else, or that they don't have other opportunities on offer that supplement their busines model.
That is the beuty of the world today - it gives YOU, THE BUYER, the choice of what works for you and what doesn't: as long as the information about the offering was presented to you in an honest, non-ambiguous format, YOU get to decide where your hard earned penny is best spent. However with that choice, also likes the burden of responsibility that you made it.
key sentence in your comparison, but you kind of skimmed over it.
I must say, coming back and seeing silva's name in red shocked me. i didnt read the thread as im horribly behind on things after my prolonged leave, but fact remains that the PAB process challenges operators to JUSTIFY their decisions to an un-bias third party and the very act of justification carries some burden of necessity for responsible behaviour.
The way i see it, PAB service simply puts the fullstop on blatantly wild-west behaviour on businesses that either 1) dont care to follow their own rules, or 2) create such rules that it gives them a window to not follow at their discretion them or claim the rules were broken due to lack of clarity. As i said, simply someone forcing businesses to justify themselves or be poorly labelled is a huge positive that has been felt throught the industry - and if you need proof of that, all you need to do is look around at how hard casinos try to meet these standards.
How can anyone say that such service is "wrong", or has something wrong with it, is not within my realm of understanding. It may not offer full consumer protection, but it's definitely a step (i'd call it a long jump personally) in the right direction. And as for complete consumer protection, i'd say myself as a consumer leave it up to me to do my out-most to protect myself.
However, if I wanted to buy a particular brand of chewing gum, I would be free to shop around by going to a different town and buying it there. This is NOT the case with online casinos, as I MUST purchase at the specified store, which in terms of online casinos is my IP address/home address.
We already have cases where the terms were based on currency, not country, and some players "shopped around" by picking a currency that gave them better terms of "purchase". This was deemed invalid.
There is another comparison, iTunes. Certainly not a necessity, but a while ago iTunes had dual pricing, one in Euros and the other in UK Pounds. They tried to prevent UK customers from paying in Euros (as it was significantly cheaper). It turns out they were NOT free to do this, even though what they sold was not a necessity. They were fined by the EU, and told to stop blocking UK customers from using the Euro based service.
Whether this will be the case with online casinos where different quality deals exist between the Euro site and the UK pound site has yet to be seen. Escaping such problems would require being based outside the EU.
Given that the games and odds are uniform, there is no justification for doubling the WR for specific countries, and I would expect the EU regulators to take a similar position if called upon to make a ruling.
It is a subset of the free trade rules that mean a citizen of any one EU country can buy goods or services from any other EU country as well as their own. The intent is that consumers have as much freedom as possible to shop around for the best deal, which in turn creates competition between the various providers. Laws are introduced to make this as easy as possible, as well as to scupper any attempts by businesses to ring fence specific EU countries into a high price "rip off" trade zone as Apple tried with UK iTunes users.
These laws do not prevent businesses charging whatever price they like, but they DO prevent businesses from blocking consumers from trying to get a better deal at a different outlet operated by the same business that offers a better deal.
It is most likely to affect online casinos that ban UK players from choosing to play in Euros instead of UK Pounds. There is even a chance that customers from elsewhere in the EU will gain the right to play in UK Pounds, or any other EU state currency where the Euro has not been adopted.
Remember, operators were caught on the hop in 2006 by the US finally succeeding in their quest to drive them out. In the run up to UIGEA, the consensus was that like the attempts before, this one would fail and it would be business as usual after a year or two of "talk and no action" from the US government. They soon found out they were wrong the expensive way, and almost all of the reputable operations have long since been driven out of the US market. They are even being scared out of the Canadian market, even though Canada has not adopted the draconian approach used by the US.
To get a taste of things to come, operators should look at the data on the ASA website regarding UPHELD complaints about UK ads, which now includes ANY ad seen by a potential UK customer, not just those shown on TV and appearing in UK media. Whilst the ASA is relatively toothless at present, regulators with teeth are likely to appear in 2015. Operators could again get caught out by dismissing the consumer protection frameworks in individual countries and carrying on as they have always done.