NoLimitCity doesn't seem to follow UKGC -laws (not sure if MGA has the same laws)

[trancemonkey]

Most of the bigger gaming providers employ Psychologists as far as I understand it. Their roll is to highlight how best to catch the attention of a play to their slot as well as how to keep them playing the game for as long as possible as well as to have them come back to the slot again and again.
I would presume that the best place to look during any audit of a slot and the potential harm it could cause would be by looking at the Psychologists recommendations? (see the UKGC's diktats on Jack and the beanstalk etc)
But then again judging by the monumental fuck ups that those at the UKGC have made over recent years they are probably not that smart

As someone that works for one of the biggest gaming companies, I can promise you we don't employ psychologists that I am aware of, and in my role, I would likely be aware of them. Though there is of course an element of psychology in my job, I am not a psychologist - I am just someone who gambles, knows what makes gamblers tick (I think!) and uses this experience to make good games (or try to)

 

[geordiecolin]

As someone that works for one of the biggest gaming companies, I can promise you we don't employ psychologists that I am aware of, and in my role, I would likely be aware of them. Though there is of course an element of psychology in my job, I am not a psychologist - I am just someone who gambles, knows what makes gamblers tick (I think!) and uses this experience to make good games (or try to)

I bow to your much more qualified knowledge and experience Trance. But I assure you that I did read it somewhere. I don't recall now where but it came from somewhere where I thought it credible information

 

[trancemonkey]

I bow to your much more qualified knowledge and experience Trance. But I assure you that I did read it somewhere. I don't recall now where but it came from somewhere where I thought it credible information

I'm aware that companies have indeed employed people like that to run studies in to what makes gamblers tick... but, to my knowledge, we have nothing like that currently.

 

[geordiecolin]

I'm aware that companies have indeed employed people like that to run studies in to what makes gamblers tick... but, to my knowledge, we have nothing like that currently.

Maybe it is historic then? After all,once they have shared their incite why would a casino or producer need to continue using them?

 

[incrediblestuff]

Maybe it is historic then? After all,once they have shared their incite why would a casino or producer need to continue using them?

Yup, may have read it here, i've posted about that on a few occasions iirc. And yes, historically this was done by large Land based 'interest groups' but in this day and age, with the evolution of Online, i'm pretty sure that those studies have found their way to various providers. Now i wouldn't be surprised if some providers actually have their own in-house 'professional' or employ the uncovered info heavily, more so than others...

 

[trancemonkey]

Yup, may have read it here, i've posted about that on a few occasions iirc. And yes, historically this was done by large Land based 'interest groups' but in this day and age, with the evolution of Online, i'm pretty sure that those studies have found their way to various providers. Now i wouldn't be surprised if some providers actually have their own in-house 'professional' or employ the uncovered info heavily, more so than others...

We are no different to any other product in terms of us wanting to develop something people enjoy and want to come back to. No different to food, drink, or other form of entertainment... we want to make it as good as possible within the rules so that players want to keep coming back

 

[incrediblestuff]

We are no different to any other product in terms of us wanting to develop something people enjoy and want to come back to. No different to food, drink, or other form of entertainment... we want to make it as good as possible within the rules so that players want to keep coming back

Naturally, i didn't imply otherwise - but of course that does not require a psychologic analysis in most cases
Also, despite you yourself perhaps, and possibly a large group of product developers worldwide having the right attitude, these types of studies aren't usually instigated with the consumer's best interest in mind

Just to emphasize that: one of those historic studies i referred to previously, resulted in large land based operators posting many heightened RTP coin machines (that have a lot of bells and whistles going off constantly) near the exits, and alcohol and rooms being offered as comps..

Just minor examples, but that is a great example as how that's not exactly for quality improvement but rather increased monetary influx and 'forced' customer retention...

It's not against the rules but it's not really cool either. Just my opinion ofc.

 

[bamberfishcake]

Probably harder to think of an industry that doesnt use some kind of subliminal messaging, brainwashing (for want of a better description) or behavioural studies to push their products.

Salesmanship is what they used to call it. Now its virtually a science.

 

[trancemonkey]

Probably harder to think of an industry that doesnt use some kind of subliminal messaging, brainwashing (for want of a better description) or behavioural studies to push their products.

Salesmanship is what they used to call it. Now its virtually a science.

Exactly