Microgaming White Label Issue

I promised myself I wasn't going to comment anymore, but WTF? What's one more post?

Lojo, I understand the sentiment and totally agree that I wish that I could convince every single webmaster to pull every single banner for every singe MG casino out there. The only true way to get action in this industry (I believe) is to provide a financial incentive to do so, be that positive or negative. You can bet that MG would drop this white label stuff fast enough if NO ONE promoted them anymore. Or if every single player out there refused to play MG software. They'd have to be satisfied with making 10 MIL a year instead of 20 MIL (just examples to make my point). But that is not going to happen, so that's not reality.

Swampwitch is right however. Not all affiliates are evil or deceitful. The saddest part of all in that statement though...is that the ones who are above board and actually have morals and ethics, will forever be barred from making the really big money in this industry. I think it's a pretty fucking sad commentary that in this industry the only thing a conscience buys you is a good night's sleep.

And that statement reaches further than just this white label campaign.
 
I promised myself I wasn't going to comment anymore, but WTF? What's one more post?

Lojo, I understand the sentiment and totally agree that I wish that I could convince every single webmaster to pull every single banner for every singe MG casino out there. The only true way to get action in this industry (I believe) is to provide a financial incentive to do so, be that positive or negative. You can bet that MG would drop this white label stuff fast enough if NO ONE promoted them anymore. Or if every single player out there refused to play MG software. They'd have to be satisfied with making 10 MIL a year instead of 20 MIL (just examples to make my point). But that is not going to happen, so that's not reality.

Swampwitch is right however. Not all affiliates are evil or deceitful. The saddest part of all in that statement though...is that the ones who are above board and actually have morals and ethics, will forever be barred from making the really big money in this industry. I think it's a pretty fucking sad commentary that in this industry the only thing a conscience buys you is a good night's sleep.

And that statement reaches further than just this white label campaign.
Yip, what's one more post? Has Bryan actually settled this matter, hell no he has placated us because that is all he can do. Did he know? Sure he saw, was it our concern? No, just trust how the industry is changing. What we say in the aftermath means nothing. You sleuthed it and shut up when answers came from playshare.. it goes deeper than that, it is an industry market change that needs to be more than addressed, it needs to be halted. There is something stinking about.

The rules have changed.

And yes, the money plug can be pulled.

I hope you know my conversation here with SWitch was for the veiwing public and I am as appalled as anyone at the state of the gambler's lot.

I retain my liberty to butt heads with those who are my friends and not known friends; if i compare the old model of affiliates to land maggots or realtors (sell the same land again and again) that is in my license here there and everywhere my dear, I'm sorry if anyone took it personal -like. Until that license is taken away, I'll excercise it. It's a far cry from stfu.

You know me well enough to know that I will offend with or without reason.
And please know this; I have no respect for vampires, lickspittles or leaches, and I certainly don't consider any good affiliate to be in that catagory. I will challenge anyone I see fit to rise above the bullshit - damn the torpedoes.

If the new model is better than the old, let it prove itself with NO FEAR of being reverted by the past. But their fear will try to demolish the past, and we, the player, will be lost to it.

So I say fex em! Boycott! Transparency! Of the accredited casinos and groups here I know of none that will never succumb to such bullshit.

the two good casinos will prevail. Hail xxclub and 3Dice
 
Last edited:
A question here about the legalities of a US citizen 'owning' a white label. If they accept US players (as this particular casino group does) then are these affiliates putting themselves in jeopardy? What's the possibility of the Feds coming down on US WL 'owners' (whatever you want to call them) for promoting illegal gambling?
 
Yip, what's one more post? Has Bryan actually settled this matter, hell no he has placated us because that is all he can do. Did he know? Sure he saw, was it our concern? No, just trust how the industry is changing. What we say in the aftermath means nothing. You sleuthed it and shut up when answers came from playshare.. it goes deeper than that, it is an industry market change that needs to be more than addressed, it needs to be halted. There is something stinking about.

The rules have changed.

And yes, the money plug can be pulled.

I hope you know my conversation here with SWitch was for the veiwing public and I am as appalled as anyone at the state of the gambler's lot.

I retain my liberty to butt heads with those who are my friends or not known friends; if i compare the old model of affiliates to land maggots or realtors (sell the same land again and again) that is in my license here there and everywhere my dear, I'm sorry if anyone took it personal -like. Until that license is taken away, I'll excercise it. It's a far cry from stfu.

You know me well enough to know that I will offend with or without reason.
And please know this; I have no respect for vampires, lickspittles or leaches, and I certainly don't consider any good affiliate to be in that catagory. I will challenge anyone I see fit to rise above the bullshit - damn the torpedoes.

If the new model is better than the old, let it prove itself with NO FEAR of being reverted by the past. But their fear will try to demolish the past, and we, the player, will be lost to it.

So I say fex em! Boycott! Transparency! Of the accredited casinos and groups here I know of none that will never succumb to such bullshit.

the two good casinos will prevail. Hail xxclub and 3Dice
You make some valid points as well as bizzzzzzaire, but you can not stay away from here and the sauce or whatever and that just does not impress me. Others can enjoy it,and as I previously posted "Was it Einstein who said the only difference between genius and stupidity is genius has its limits????????". This maggot has made his final post so fire your torpedoes but be sure and stand behind them.....FTR, I will remain a member but I am scared of the hazzed torpedoes.
 
Last edited:
You make some valid points as well as bizzzzzzaire, but you can not stay away from here and the sauce or whatever and that just does not impress me. Others can enjoy it,and as I previously posted "Was it Einstein who said the only difference between genius and stupidity is genius has its limits????????". This maggot has made his final post so fire your torpedoes but be sure and stand behind it.....FTR, I will remain a member but I am scared of the hazzed torpedoes.
I have only one post to make and it is to The Meister. i respect you NV, and this may well be my bye bye. Don't think I called you a maggot (unless you sold the same piece of ground again and again,. and even so I've known a land maggot or two who weren't such bad people)

Good luck and best wishes,
lo
 
we deserve to know and if the 'groups' won't tell us (except on certain pages) then a forum must so we can choose to boycott them and let them know we are displeased. how hard is that, what is 'good for the industry'? transparency above all else.

good night and good luck
 
Jetset, thank you so much for that post. It was unbiased and spot on!! And so much more level-headed than anything I have to say. :thumbsup:

If this person Goldeninternetcasino is the person responsible for "paying" the players, and balancing the books of his "clones"....I shudder at the thought. The man can't find his way home from vacation. I'm not trying to be rude, just stating the obvious.

There needs to be some transparency here as to who is looking after what, how it will be regulated, and I wouldn't mind hearing eCOGRA's views as well. Playshare's "own" brands ie. Grand Monaco may carry the eCOGRA seal (I'm not even sure, just an example). Does this extend to ALL of Playshare's clones?

Anyone not clear on the concept of this whole thing...go back and read Jetset's post, more than once if you have to. It sums it all up perfectly!!

All I do is provide a domain name. Playsharepartners look after everything else.

Unfortunately, I am too dumb to get home and to create more of a reply than this to try and make it clear to you that all I did was take the offer as it was presented to me.

They look after ALL other issues. They pay the players. Not me. All I do is provide a domain.

And, may it be very clear that there will be no person on this world who has EVER received an email with promotions of any of my casino domains in it. I do not spam and have not ever and never will. I hate it.

Thanks.
 
As for not spamming, well, this is complete BS! I already receive spam for some of the "playshare" white label casinos. It is obviously spam, but I always assumed it was Playtech or RTG, and the mailers were crude, amateurly constructed, had no proper unsuscribe link, and never came from an identifiable source. To find that I have actually received all this from MICROGAMING CASINOMEISTER ACCREDITED operations through their while label schemes, along with the eCogra accredited Grand privvy group's own while label scheme, comes as something of a shock. It seems I am NOT being spammed by the dodgy end of the industry, but mainly by the top suppliers.

I have not ever spammed nor send any promotional emails to anyone. EVER.

The urls I am responsible for and provided to Playsharepartners are:

lucky american casino
usa-grandcasino
247clublasvegas
casinoclublasvegas
365vegascasino.

I thought they are good casino related domains and so did Playshare partners.

This is why they offered ME a contract to work with them.

This is how they asked me.

THE EMAIL FROM PLAYSHARE:

13 June 2007



Dear goldeninternet,

How would you like to earn a cool $3,000?

We're looking for high-quality white label partners, and are offering a $3,000
Finder's Fee to you as an incentive. This fee will be paid when the referred white label partner generates their first $3,000 in net revenue with us.

We are especially targeting existing US-facing online casinos that are currently on platforms other than Microgaming, and who might potentially be without a software provider should these providers withdraw from the US market.

If you, or anyone you know, may be interested in becoming a white label partner, please e-mail Lawrence Wilson at email for more information.

The PlayShare Affiliates Team
Lawrence, Jon-Jon, Anne, Cherylann and Roland


So, there you go. Imagine having a few good domains, would you not have gone for this?

May I add that I had to sign a full contract with them. And, that I take my work very serious. Even though my goldeninternet site looks like crap, the casinos I have on my domains mentioned above look good. At least that is what I think. I do my very best to provide players with a nice gaming environment and protect the dignity of them with my life. This means obiding by the rules at ALL times.

I n fact I am still proud of the fact that my domains have what they have right now thanks to Playshare.

Nobody should forget what a casino company is all about. They are about making money. Not about letting the players win it all. Think of it.

Once again, I provide urls, they are responsible for all other handling of payments etc. Nothing changes as far as that goes. It is and will be them who do this. If it where different I would never have provided my domains.

Goldeninternetc
 
I'm just beginning to catch up on this thread.

I noticed that Casino2see (gawd, what a stupid name) removed the other 2-see links. Darn, I was hoping to take someone's temperature :p

Quality control...hmm. Casino2see is right up there with Connect2casino, Inchilli, Casino1x2, and Joyland Casino as the stupidest named casinos - period.

Did anyone take time to compare this shit against the way my domains are presented?

Lucky American casino, 247clublasvegas, Casino Club Las Vegas and 365vegas are not intended the way this site is. They surely do not link to any of that sleazy adult material and are designed with care.

I know there will be people who do not like them, yet, it is clear there is a difference in intention of the sites.

I hope you see the same.
 
Hi Bryan,

The list has indeed been updated, with regards to Pharaohs and PlayersClub.

PlayersClub has already moved over to us (August 1st), and Pharaohs will move over at the end of this month.

Best Regards

Max Wright

CEO

PlayShare Group

Dear Max,

If the list is updated, WHY is it that you have Goldeninternetcasino on it?

Take it off.
please.

It is not a casino. I told Chris many many times that I do not want this site to be a casino. Why is it that you did not even look at the list and see who is or who is not a casino?

Sorry to say, but it clears that you have not looked at the casinos listed.

Also, it would have been nice to read that I am not to blame for any of this.

This, but especially the fact you did not even look at Goldeninternetcasino, which is on the list of partner wl casinos prior to posting this, really disappointed me.

Goldeninternetc
 
Dear Max,

If the list is updated, WHY is it that you have Goldeninternetcasino on it?

Take it off.
please.

It is not a casino. I told Chris many many times that I do not want this site to be a casino. Why is it that you did not even look at the list and see who is or who is not a casino?

Sorry to say, but it clears that you have not looked at the casinos listed.

Also, it would have been nice to read that I am not to blame for any of this.

This, but especially the fact you did not even look at Goldeninternetcasino, which is on the list of partner wl casinos prior to posting this, really disappointed me.

Goldeninternetc
Max may be a professional spin doctor but at least he spit it out which is better than the beloved Microgaming and all its suck buddies.
 
I see it this way

I know people are gonna laugh at this post, but I too am not business savvy and I can't read everything because of my disability. I need to analyize this the way I think I get it. Would this be "Kinda" of what I am reading

You go to a supermarket, you need some soda. About a year ago you had an incident with Pepsi and you dont want to give Pepsi your business anymore(btw, i love pepsi products)

you walk down the aisle and see the "supermarket brand" you think you are drinking their brand but later find out that it's really a generic of pepsi and they are getting the profit from that sale?


You know, a few months ago I signed up for a new casino and a couple of weeks later I signed another one and when I tried to get my bonus (they emailed me with the offer) they said I already have an account. I think I got caught up in that White label thing

Anyway, before I even read this, I closed all of my MG accounts . I am only registered to ONE casino and it's RTG and when Im fed up with that one, Im sticking to land based. I dont use bonuses anymore, havnt in months

I think with losing the US money, they are gonna do anything they can to make up for it and the rest of the gambling world is gonna pay the price for this profit loss. It's a business and they all have a bottom line.

Did you ever think you would ever pay for water or radio growing up? Did you know that Pepsi just admitted to using NY tap water instead of spring water on their AquaFina products.???

Im not shocked at this by any means. The bottom line means staying in business or losing everything. I may not be college educated but Im not naive either.
 
Im not shocked at this by any means. The bottom line means staying in business or losing everything. I may not be college educated but Im not naive either.
.....by being deceptive with no accountability and no transparency to the player(with Lycos being the only exception I reviewed). After rereading Mario's posts with Max trying to save his and Mario's rear, this appears to be a form of fraud on the player,imo,no different than when a player commits SO-CALLED fraud. It appears as of now, Microgaming is getting a free pass but I hope I am wrong. You be the judge.
 
I dont wanna be the judge

Im not taking the side of the fraudulant. Im just saying Im not shocked.

We get deceived EVERYday by companies and it does suck. "Buy one get one free" read T&C....."no cover" read T&C, "free dinner" read T&C, void where prohibited, etc.... it goes on and on.

You wanna know the biggest deception in my eyes? Medicare RX!!! what a joke, here millions of us thought our drugs were gonna be covered and it costs more to join that fucked up plan than if we just paid for our scripts.

So.... am I disappointed, yes? Am I shocked? no. I chalk it up to another scam in the business industry, let them hang themselves with enough of their own rope and move on
 
Im not taking the side of the fraudulant. Im just saying Im not shocked.

We get deceived EVERYday by companies and it does suck. "Buy one get one free" read T&C....."no cover" read T&C, "free dinner" read T&C, void where prohibited, etc.... it goes on and on.

You wanna know the biggest deception in my eyes? Medicare RX!!! what a joke, here millions of us thought our drugs were gonna be covered and it costs more to join that fucked up plan than if we just paid for our scripts.

So.... am I disappointed, yes? Am I shocked? no. I chalk it up to another scam in the business industry, let them hang themselves with enough of their own rope and move on
Absolutely agree 100% and I have made this point to others thru PM's,e-mails,other media but in this case as has been stated in some previous posts, one can still inform via facts as well as one's opinion on this issue of which it is the consensus most could give a damn. However, those who happen to read this thread can never deny that the information was not provided where one at least can make its own informed decision. I did fwiw.
 
I know people are gonna laugh at this post, but I too am not business savvy and I can't read everything because of my disability. I need to analyize this the way I think I get it. Would this be "Kinda" of what I am reading

You go to a supermarket, you need some soda. About a year ago you had an incident with Pepsi and you dont want to give Pepsi your business anymore(btw, i love pepsi products)

you walk down the aisle and see the "supermarket brand" you think you are drinking their brand but later find out that it's really a generic of pepsi and they are getting the profit from that sale?


You know, a few months ago I signed up for a new casino and a couple of weeks later I signed another one and when I tried to get my bonus (they emailed me with the offer) they said I already have an account. I think I got caught up in that White label thing

Anyway, before I even read this, I closed all of my MG accounts . I am only registered to ONE casino and it's RTG and when Im fed up with that one, Im sticking to land based. I dont use bonuses anymore, havnt in months

I think with losing the US money, they are gonna do anything they can to make up for it and the rest of the gambling world is gonna pay the price for this profit loss. It's a business and they all have a bottom line.

Did you ever think you would ever pay for water or radio growing up? Did you know that Pepsi just admitted to using NY tap water instead of spring water on their AquaFina products.???

Im not shocked at this by any means. The bottom line means staying in business or losing everything. I may not be college educated but Im not naive either.

This happens here in the UK too!
Most supermarket brands are made in factories operated by the big manufacturers. It is often the case that supermarket brands are made by the big names, such as Heinz. Supermarkets sell these cheaper than branded goods, but this just shows how much we overpay for a big brand label. It is near impossible to find out which supermarket brand is made by whom, as they refuse to say, and the law backs this up. In the above case, it would be impossible to guarantee to boycott a brand because of all the disguised products they also make. Maybe one day some bright spark will find a loophole that forces supermarkets to reveal the companies behind their own branded products, and this could apply to other sectors. Human rights might be the best bet here in the EU, such as "It is my HUMAN RIGHT to have information that can allow me to boycott brand X, and not be deceived into buying their produce by deceptive "own branding" by outlets".

It's a shame the UK Gambling commission does not recruit seasoned PLAYERS to it's committees, I bet this would scare the S.H.1.T out of a few casino operators who are attempting to "spin" their way into being on the whitelist:D
 
It's a shame the UK Gambling commission does not recruit seasoned PLAYERS to it's committees

I've never been able to understand why these bodies do not encourage player ("consumer") involvement in these bodies unless it's because they fear debate and a different perspective. I think it could provide really valuable input, and a better knowledge of what really goes on in the front line.
 
This happens here in the UK too!
Most supermarket brands are made in factories operated by the big manufacturers. It is often the case that supermarket brands are made by the big names, such as Heinz. Supermarkets sell these cheaper than branded goods, but this just shows how much we overpay for a big brand label. It is near impossible to find out which supermarket brand is made by whom, as they refuse to say, and the law backs this up. In the above case, it would be impossible to guarantee to boycott a brand because of all the disguised products they also make. Maybe one day some bright spark will find a loophole that forces supermarkets to reveal the companies behind their own branded products, and this could apply to other sectors. Human rights might be the best bet here in the EU, such as "It is my HUMAN RIGHT to have information that can allow me to boycott brand X, and not be deceived into buying their produce by deceptive "own branding" by outlets".

It's a shame the UK Gambling commission does not recruit seasoned PLAYERS to it's committees, I bet this would scare the S.H.1.T out of a few casino operators who are attempting to "spin" their way into being on the whitelist:D
It is basically that way for all consumer products and with the vice versa being the actual brand manufactuer a la a Nike for example has I am guessing 100+ outsourced sub-contracted manufactuers of Nike t-shirts. These manufactuers could be producing the same t-shirts for an off label(NOT WHITE) brands with the only differences being no Nike name or logo and oh yeah, price. No difference in quality though.........When I was young(er), I worked in a factory(which my grandfather was the chief engineer) and the primary product produced was oscillating fans. Same fan came off the assembly line then a SEARS,J.C. PENNEY,ECKERDS,REVCO,OTHER or EVEN THE MANUFACTUERS'S NAME label was simply inserted into to the housing for the name label and voila. The retail prices obviously varied depending on where and which brand purchased. This is not breaking news but when I was 16 it was for moi:p..............BACK ON SUBJECT
 
Last edited:
I gotta say this: signatures are cool

A great discussion it has become and it has gotten results already.

Thanks for participating. (If that is up to me to say, I find it very interesting to see).

Thank you all for providing food for improvement.

Goldeninternetc
 
Does anyone know if any of the other Microgaming groups beside Playshare are promoting "white label" casinos?

.....

I know some think I'm 'resurrecting' an old thread, but for me, the while label casino issue is far from dead. I still want definitive answers to the question posed by racetrack... Not only do I want to want to know which casino groups are offering white labels, I want a list of all white label casinos for each casino group. :mad:

And here
You do not have permission to view link Log in or register now.
I see only 17 or so generic casinos listed... what happened to the other 17 or so?

Is this playshare, too?
You do not have permission to view link Log in or register now.
Heavily pushing the white label concept... I couldn't find a list of white labels... but the music and sound 'effects' were so annoying I didn't hang around very long.

I want to know where this concept is going and where it's been. I'm just a player and don't have access to the 'insider' information, but I want it.
 
I agree Mousey, the issue is far from dead. Thanks for opening it back up. More will be revealed.
 
Mousey posted:


Is this playshare, too?
You do not have permission to view link Log in or register now.
pushing the white label concept...

I saw that site a few weeks ago... and had been meaning to post about it... thanks for the "reminder" Mousey... ;)

It sure seems to me that Microgaming is cheapening their image by offering "anyone" an opportunity to "represent" a Microgaming casino for $499... :eek:

It really is nothing more than being an affiliate for whatever casino this actually is... as you will just get a commision based on player losses that sign up through your website link.

And for the "$4000" package... all you're actually getting for that large amount is a "bells & whistles" website... there is no additional revenue gained by spending that $4000 other than having a "flashy site".

The reality is... you can become a casino affiliate (and get the same percentage of revenue from player losses) without spending a dime... other than paying for "your website"... which will cost no where near even the lowest price of $499 that this company is asking for.

Here are the options they offer:



ONLINE CASINO -- MICROGAMING SOFTWARE

One complete online casino Web site with your choice of template designs. Branded Microgaming casino software. Exclusive online marketing guide. Customer service provided to your players. Lifetime Web site hosting and maintenance.

BUY NOW - $499 (USD)




CUSTOM STANDARD ONLINE CASINO

One complete custom-designed online casino Web site. Branded Microgaming casino software. Exclusive online marketing guide. Customer service provided to your players. Lifetime Web site hosting and maintenance.

BUY NOW - $1,999 (USD)




CUSTOM DELUXE ONLINE CASINO

One complete custom-designed state-of-the-art online casino Web site designed using the latest Flash technology. Branded Microgaming casino software. Exclusive online marketing guide. Customer service provided to your players. Lifetime Web site hosting and maintenance.

BUY NOW - $3,999 (USD)

Perhaps Playshare can provide us a comment on this... :rolleyes:
 
ITV and Party Gaming sign white label deal

WHITE LABEL DEAL SIGNED BETWEEN PARTY GAMING AND ITV

Branded betting, casino gaming and bingo appears on ITV websites

Publicly listed online gambling group Party Gaming has scored a major coup with a white label deal to provide television broadcaster ITV plc with branded betting, casino and bingo games on its websites, the Reuters news agency reports.

A Party Gaming spokesman said the games were already up on ITV's website, confirming a report in industry magazine eGaming Review.

Party Gaming hinted at a major white label deal with "a leading household brand" in its results statement last week (see previous InfoPowa report)

eGaming Review reports that the white-label products, which at present include Emmerdale Bingo and ITV-branded casino and betting products, have appeared on the site within the last 48 hours. The ITV-owned Friends Reunited has also gone live with a poker product.

The appearance are believed to be the soft launch prior to the release of a more extensive number of products. ITV broadcasts some of the most popular programming on UK television, including Coronation Street and X-Factor as well as Emmerdale.

A spokesperson for Party said: This is a development of the existing affiliate relationship we had with ITV. We are not going to disclose what our future plans will yield.

The deal marks ITVs second venture into gaming services. The company entered into a deal with Sportech to provide gaming-related products through its interactive service in early 2002, abandoning the loss-making enterprise in January 2006.
 
Mousey posted:



I saw that site a few weeks ago... and had been meaning to post about it... thanks for the "reminder" Mousey... ;)

It sure seems to me that Microgaming is cheapening their image by offering "anyone" an opportunity to "represent" a Microgaming casino for $499... :eek:

It really is nothing more than being an affiliate for whatever casino this actually is... as you will just get a commision based on player losses that sign up through your website link.

And for the "$4000" package... all you're actually getting for that large amount is a "bells & whistles" website... there is no additional revenue gained by spending that $4000 other than having a "flashy site".

The reality is... you can become a casino affiliate (and get the same percentage of revenue from player losses) without spending a dime... other than paying for "your website"... which will cost no where near even the lowest price of $499 that this company is asking for.

Here are the options they offer:




Perhaps Playshare can provide us a comment on this... :rolleyes:

Dear Mousey and MrRaceTrack,

In reponse to your comments, Casino Builders do not belong to PlayShare.

They are website designers and amongst their other business initiatives, promote our White label program. The fee that is advertised is payable to casino builders for development of the website.

Please note that this is NOT an open season for white label casinos, all applications are subject to a stringent screening process, application does not imply acceptance into the program.

Please go to
You do not have permission to view link Log in or register now.
to see the terms for program application.

I would also like to state I will be posting back here shortly to give you all an update of the changes that we have made with regards to the white label program that we operate.

Best regards,

Max Wright

CEO

PlayShare Group
 

Users who are viewing this thread

Meister Ratings

Back
Top