How many people does a casino need to employ ? If the servers are game provider based then how much infrastructure is needed to run the main front end ?
Could someone just start up with some Amazon cloud , a couple of laptops and some money for licensing and marketing ?
Roughly how much portion of revenue has to go on compliance and customer service ?
On the videoslots thread earlier the rep said they would increase the max number of players on free roll from 1500 to 2000, so as a wild guess that maybe max 5 % of customers play in any tournament, would it be correct to assume that a large casino brand could have around 50000 accounts registered ?
Also roughly what percent of gross revenue ends up as group take home profit at the year end ?
Who decides the comps and bonuses for players ?
Do you have “loss leaders” like in supermarkets? So you can lose out short term but hope for longer term gains ?
Can casino brands negotiate with slot providers for better percentage cuts on turnover ? Do you have spies that know what your competitors deals are ?
Ok there’s a few questions to start.....
Hi Spikie,
The number of people a casino needs to employ differs on many factors but i would say that for any new and serious operator they should need around 20 staff to build their front end, set up and run the casino, payments, customer services, CRM, graphics and design, VIP and marketing. Obviously when a casino is just launching some of these roles can be done by the same person but if a casino grows quickly then they will be overrun with work very quickly too.
The infrastructure needed for the front end is again dependent on the scale of the Front End itself and how ambitious it is, Rizk have a clustered server set up that maintains everything that we need to run our game layer and manage the Rizk Database that incorporates data that is not kept within the platform database (in our case things like Wheel of Rizk results, items claimed etc etc). The platform will handle the more standard data such as log in details, deposits, game play etc.
Yes, theoretically someone could just set up with some Amazon cloud, bit of hardware and some money for licencing and marketing, however the likelihood is that they would fail very quickly. One of the most important and difficult areas of setting up a casino is customer acquisition and this is a hugely expensive, skilled and time consuming task to do it right and then to have a solid, secure and 100% available infrastructure alongside a detailed marketing retention plan if they wish to keep these players that they have acquired.
Percentage of revenues for compliance and customer service is irrelevant. You spend whatever you need to spend on compliance - that is just a given. Customer service you spend whatever you need to spend to ensure that you can service the needs of the customer in a quick enough time. If you try to save money in these areas then it is will far outweigh the money that you will lose in the long run from dissatisfied customers or regulators.
In terms of accounts registered this again depends upon how much money they spend on marketing and how long they have been in operation, however this will vary from 10's of thousands to multiple millions of registered accounts at a bigger more established casino. Note that I am referring to registered accounts only a percentage of these players will ever become active.
In terms of % profit amount this again varies hugely, there are a lot of operators out there that dont make a profit because they reinvest to attract players to allow them to grow. This investment never stops and can only grow - the vast majority or operators operate in low single figure percentages of profitability - if they are even profitable.
Comps and bonuses will generally be decided by the Head of Casino who will have a target for the amount of Net Gaming Revenue on a monthly, quarterly and annual basis. Think of it in terms of a supermarket that decides how much money can be given out in loyalty offers, whilst still maintaining a a level of revenue required to cover all the other areas of the business.
Yes we have loss leaders all the time - every (reasonable) welcome bonus is a loss leader for example.
Yes all casino brands negotiate with their providers to get better rates based on volume - the same as with any business. We dont have spies as such but because so much is dictated by volume we know when we are happy/unhappy!!
Think i caught all the questions there - let me know if i missed anything
. I am totally stoked that you got to go and hopefully had the same experience. Rizk and co. are an amazing company.
