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Google and Yahoo

Discussion in 'Affiliate Issues' started by Casinomeister, Apr 28, 2004.

    Apr 28, 2004
  1. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    I'm just wondering how most webmasters feel about google and yahoo banning online casino ads. Personaly, I think it is short sited and a narrow-minded way of doing business.

    I used to purchase pay-per-clicks ads for the scavenger hunt and Who Wants to be a Casinomeister contest, never spending over $50 a month. I haven't renewed any of these for a few months since these contests have been off-line, but I checked my account the other day and I noticed that Overture had no online casino ads listed. Odd, I must have missed that unless they discontinued this before the month's end.
     
  2. Apr 28, 2004
  3. drkasper

    drkasper Webmaster

    Location:
    UK
    If you ask me, from a UK perspective, its downright stupid .

    But Google's allegedly in their 'floatation' year, so it doesn't surprise me. It wouldn't come as a shock if they re-evaluate sometime after the float.
    As for Overture - apparantly, they're banning online casino ads too - but so far, only for the US.
    I'm sure there's a few PPC sales execs out there cheering...or crying in their beer...depending on the ole corporate policy
     
  4. Apr 28, 2004
  5. dominique

    dominique Dormant account

    Occupation:
    webmistress
    Location:
    The Boonies
    I anticipate worse to come.

    Hopefully some of the smaller PPCs will clean up their act and become useable. They stand to gain a huge amount of $$$ if they do.

    The best thing to do now is SEO - and those of us who have some oldfashioned branding in place will continue on with business as usual.
     
  6. Apr 29, 2004
  7. drkasper

    drkasper Webmaster

    Location:
    UK
    well, its d-day+2 for Google and they still have yet to pull gambling ads

    there's a couple of UK/European PPC networks that are just as good as Overture and happily taking gambling ads...
     
  8. Apr 29, 2004
  9. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    Care to share? :D
     
  10. Apr 29, 2004
  11. drkasper

    drkasper Webmaster

    Location:
    UK
    no problem..

    Espotting is the big one.

    Mirago is smaller but PPC is much cheaper right now (until everyone gets on board) and just as good, IMHO

    There's also Webfinder - but i've yet to use it...
     
  12. Apr 30, 2004
  13. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    I thought the deadline was the end of this month? (today)

    In the long run, this may be a good thing. This will cause most webmasters to concentrate on content and SEO, not just buying up links, any bloke can do that. Too much crap out there.

    But it will definitely be a wake up call for the rouge operators. In the past when some casinos have been rogued here, the operators pooh-poohed it telling me "I don't give a shit about being in your rogue section. It is meaningless since our traffic comes from our search engine listings." Bummer for them now since they can't buy their way to the top anymore :(
     
  14. Apr 30, 2004
  15. drkasper

    drkasper Webmaster

    Location:
    UK
    Seems like it probably is today - but my email said the 27th - they're still running ads at the moment - but it'll be interesting if google could pull them all at once.

    I agree to a certain extent. It will be about content and SEO - but what about the new guys out there? There's no quick way to get into search engines anymore - even with great content and well executed SEO. Its even harder to move up the rankings with any great speed. Which means that a useful site can sit there for 6 months or more without achieving anything - with google ads, at least there was a chance of the site being seen.

    But yes, as a way of filtering out rogue operators - its a great thing. However, they'll always find another way to scam the public...
     
  16. Apr 30, 2004
  17. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    I think that this will also open the doors for other creative means of getting well positioned. Pay per click is relatively a new concept; it's only about three years (?) old. Before then, webmasters focused on meeting the needs of how search engines spidered a site.

    I agree, the new guys getting into the market will be challenged, but if they truly have something unique, they should be able to get out there.

    Maybe focusing on Europe is the answer...
     
  18. May 1, 2004
  19. dominique

    dominique Dormant account

    Occupation:
    webmistress
    Location:
    The Boonies
    While poking around google I didn't see anything encouraging. Very spammy sites with little content are google's favorites at the time.

    This could go either way - it may end up with people spamming the search engines like crazy.
     
  20. May 1, 2004
  21. deaning

    deaning Dormant account

    Location:
    Australia
    When I started (back when Altavista was king) there was no quick way. Just hand submitting to as many se's as you were able to find.

    I did try ppc for several months but found the returns lousy/ripoff.

    I did get lazy in later times just optimising sites for google but always in the back of my mind was the old not all the eggs in one basket.

    Luckily the older sites have made the ups and downs of google of minimal concern.

    Time to get back to my old (and tedious) tricks I guess and dust off the cobwebs.
     
  22. May 1, 2004
  23. drkasper

    drkasper Webmaster

    Location:
    UK
    Exactly. Before PPC - even before Google became mainstream, just simply getting into Search Engines was easy and more importantly - free. It was slightly time-consuming in that it was a manual process - but working hard on meta-tagging and content usually meant a good listing. There were no advertiser listings - just natural search. If you wanted a directory, there was Yahoo and a few others.
    As webmasters became more aware of search engine techniques, new spamming methods appeared such as cloaking and gateways...Then PPC took over and search engine algorithms became more aware of the spammers. The development will continue no doubt..

    The problem now is there's a fine line for google et al to refine their algorithms even more - this would lead to ridding their listings of spammers - but at the same time, due to the very nature of global algorithms, will also be to the detriment of honest sites that are penalised for reasons beyond their control - it'll be almost impossible to be the 'all good' search engine. The problem was actually more overt in the Travel/Hotel industry and if I remember correctly, Google were under a lot of pressure to refine their search when it became unmanageable.

    The issue is therefore 'where next'. In the short term, PPC will reign. But I personally think users will tire of being bombarded with what essentially is 'advertising' - and just like banner C/T rates have decreased to minimums, so will PPC c/ts. Remember - pop-ups were the next big thing after banners and how many users have now 'pop-up blockers' installed...

    The next few months will be interesting..
     
  24. May 1, 2004
  25. dominique

    dominique Dormant account

    Occupation:
    webmistress
    Location:
    The Boonies
    Great post, drkasper!!!!
     
  26. May 3, 2004
  27. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    I just took a peek at Google, doing a search on "online casino" Now I beleive that these are more or less the same results as last week, and probably won't change until google does its next "dance", but I did notice that the sponsored links on the right hand side are gone *poof*.

    Then I do a search on "Casinomeister". The results are pretty much the norm, but there are still sponsored links on the right. But more than half of these are missing. I tried doing a search on a few more portals names, and these sponsored links are there as well. So Google is still profiting from online casino traffic, but in a indirect way.
     
  28. May 25, 2004
  29. Randy

    Randy Webmaster

    Location:
    Wylie, TX
     
  30. May 28, 2004
  31. GrandMaster

    GrandMaster Ueber Meister CAG

    Occupation:
    Mathematician by day, online gambler by night.
    Location:
    UK
    I searched for Casinomeister and got 2 text ads for Golden Palace on the right. :)

    I also keep getting ads for Casino-on-Net on Yahoo. It is interesting that they barred me from promotions, but they are happy to give Yahoo money to try to entice me to play there. If it is a pey per click ad, I could cost them quite a lot of money. It would be much better if they just gave it to me instead. :)
     
  32. May 31, 2004
  33. Simmo!

    Simmo! Moderator

    Occupation:
    Web Dev.
    Location:
    England
    Out of interest, does this ban extend to sites related to casinos then? I recently opened a Google AdWords account for my UK casino review site but have yet to initiate it. Have i wasted my time?

    Cheers

    Simmo
     
  34. May 31, 2004
  35. drkasper

    drkasper Webmaster

    Location:
    UK
    The ban extends to all online casino-related ads - although you maybe able to slip through for a couple of days - they'll catch up with you sooner or later though
     
  36. Jun 2, 2004
  37. Simmo!

    Simmo! Moderator

    Occupation:
    Web Dev.
    Location:
    England
    yup youre absolutely right. I had an email response when i asked them where they drew the line. Very polite and almost apologetic (UK Google) but they said basically if you link to a casino, you cant join up.
     
  38. Jun 2, 2004
  39. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    You should ask them why they are still letting some people get away with it then. Do a google search on websites like this one, Winneronline, gonegambling, etc. and you'll see they still have sponsored links such as You must register/login in order to see the link. and Faircasinos.com. Perhaps they don't consider these casino sites per se. Maybe you can do what these guys are doing.
     

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