- Joined
- Sep 8, 2013
- Location
- Belfast
Thanks Simmo for the great poll.
This is something I question EVERY single day. I look at our promotions and ask why players are not claiming them? What is the perfect balance? Is it a 100% Match up to $100 with 25x Playthrough (Slots only) with a Max Cashout of 20 times the deposit? Or 300% Match up to $600 with 35x Playthrough (Slots only) with a $7500 Max Cashout, are the bonuses redeemable once or multiple times...etc?
At a previous brand where I worked, we never had a bonus to purchase ratio higher than 25% and bonuses were automatically added to the account after a successful deposit. Players were happy and didn't mind the wagering as it was only 30x the BONUS. In the event of a player wanting to cashout, the bonus element would be removed automatically and the player allowed to complete the cashout process. Having said this, it was a totally different market.
Now it's a whole different sorry. Bonus to purchase ratios are insane and we hardly ever see a bonus offer less than 100%.
I thought about cashback bonuses to players who don't claim match offers, but once again what is the magic balance when it comes to wagering and max cashouts off free money?
We don't limit max bets at any of our brands but do have max cashouts on 99% of the offers.
Most of the players which I manage, I advise to rather NOT play off bonus money due to limitations, but how else do you reward your regular players?
Regards
Jason
That's probably one reason why. In my humble opinion, max cashouts should only be enforcable on free chips.
The max cashout really undermines the part of your promo which is actually very good and highly competitive...the 25x bonus playthrough.
You'd be better served removing the max cashout and upping the playthrough requirements to 30 x Bonus. It's not done 32Red any harm has it?
And there are ways to reward regular players. Free spins with no (like GUTS) or low (like BETAT) wagering requirements.
I think BETAT especially have an excellent range of promotions and offers that caters to a wide range of players, covering everybody from the lowest of rollers to the highest.