Cheers Bryan, this sounds cool
Being a bear of little brain (and not a marketing type) I had no idea what the term "ad copy" meant. So, I looked it up...
So, for anyone like me, that doesn't know what it is, this looks like a good description/definition for the term "ad copy"
cheers
Being a bear of little brain (and not a marketing type) I had no idea what the term "ad copy" meant. So, I looked it up...
So, for anyone like me, that doesn't know what it is, this looks like a good description/definition for the term "ad copy"
Ad copy is a term that refers to the main text of a clickable advertisement
Some of the marketing tactics and parts of ads included in writing ad copy include:
Credibility - Offering the visitor believability about the product or brand.
Attention - Something that grabs the visitors attention such as the keywords or keyword phrases.
Promise of Benefit - Whether it is offering information or just a particular product, the ad copy generally has some promise of benefit for the visitor if he or she clicks on the link.
Action - The goal of ad copy is almost always to get some kind of action or reaction out of the visitor. Whether it is to just visit a landing page, fill out a form, or actually purchase a product, the goal of most ad copy is the same, and involves some kind of action.
cheers