Still reading but there hasn't been much for me to chip in on recently.
WMS with NetEnt = I think Betsson Group and Unibet. As much as I would like to see them as our direct competition we're not quite up there yet... Give me another 6 months.
Multi-Currency is still coming but we decided to change the priority and get more game providers in first. Not WMS though folks.
Catch-22, I push multi-currency someone says but we only have x number of players from Canada/Aus/GB
Yes I say, but if we had multi-currency we'd get Y number of players from Canada/Aus/GB.
Ermm yes, they say but we only have X number of players from Canada/Aus/GB.
That's when I give them a strange look, shake my head and slam the door on my way out...
Some I win, some I lose.
It is coming though.
What about the Z number of players who are thinking "I like the look of Redbet, but they don't yet support my usual gaming currency, I'll wait".
This is logical from a players' point of view. Play in a different currency than your deposit method and you are hit with all manner of fees and charges, some due to fluctuating exchange rates, and others down to "skimming" something for themselves by the banks and wallets simply for making the exchange. You lose both ways too, as you get skimmed a second time if you withdraw.
If you DO take the plunge, and later your own currency gets added, you end up kicking yourself because you are stuck with the "wrong" currency on your account simply because you were too impatient to wait for yours to be added.
Where your currency is one that casinos usually support, like the US Dollar and UK Pound for UK players, it is a logical choice to wait.
Operators also have to remember that the eWallets themselves just won't let users have more than one account so as to keep their Euros as Euros and avoid the exchange fees each time where they also use that wallet for their regular play. Only recently have Neteller relaxed that rule, but only for VIPs.
The directors should be looking at the size of the market, and judging FUTURE penetration when deciding whether it was cost effective to add that currency. The Euro is an obvious first choice where the main market is EU countries, but the UK is a significant market, and never adopted the Euro. The US Dollar is used by many players, not just Americans, as it was the original currency used when the industry was young, and many players have set up their wallets in the US Dollar, and whilst it isn't their native currency, is the one they continue to play in.
Almost all of my accounts are in UK Pounds. I have a few in the US Dollar, but only two of these receive regular deposits. It is the additional effect of exchange rates that holds me back from playing in many other old Dollar accounts. Two currencies is a bit complicated, but more recently the industry started to support the Euro, making it three in total. This is where for me "enough is enough", and I have decided not to start making accounts in Euros, but instead stick to the UK Pound as operators always add it in the end if they are intending to stick around.
I could of course use my VIP perks and create another Neteller account, but then I have to pick Dollar and Euro, so even a VIP hits a two currency ceiling. Using my other deposit methods for anything other than the UK pound is "insane". The banks would skim up to 5% each way!