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888.com taxi-cabs

Discussion in 'Casino Industry Discussion' started by jetset, Nov 6, 2007.

    Nov 6, 2007
  1. jetset

    jetset RIP Brian CAG

    Senior Partner, InfoPowa News Service

    Online gambling group plans to extend taxi advertising campaign

    Many UK online gambling fans will be familiar with the green London taxi cabs bearing the 888.com identity and falling red dice logo, and the company plans to extend this successful effort further in a three month initiative with its taxi advertising partner, Taxi Promotions UK.

    888.com advertising will be seen on taxis in 4 major UK cities in the campaign, brokered through All Response Media. In addition, the passengers will be given branded 888.com receipts for their journeys.

    888.com's previous initiative with Taxi Promotions saw a fleet of 175 taxis in London and Manchester fully decked out in 888.com livery and the slogan "The Home of Online Gaming" with the goal of establishing a high market profile for the online gaming company.

    The results were impressive, prompting 888.com's UK head of marketing Matt Robinson to write: "The 888.com taxi ad campaign was incredibly successful. Taxi Promotions' efficiency, great rates and understanding of our product proved instrumental in creating brand awareness and excellent results!"
    1 person likes this.
  2. Nov 6, 2007
  3. chayton

    chayton aka LooHoo CAG PABnonaccred webmeister

    Freelance Designer
    Edmonton Canada

    Hopefully they won't go the Golden Palace route and start buying babies or cleavage from EBay to advertise on - 888 streakers maybe?

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