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White-Label Casinos?

Discussion in 'Casino Industry Discussion' started by RobWin, Feb 28, 2010.

    Feb 28, 2010
  1. RobWin

    RobWin closed account

    Occupation:
    Who knows?
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    * How Many Casinos need to be in the same group before it is considered a "White-Label Operation"?

    We have read many of the threads here over the past year concerning Rival and all of its "White-Label Casinos" or what most here consider as being White-Label Casinos.

    In Rival's situation I believe that most consider them as White-Labels because of being one of several casinos owned and operated by Silverstone Overseas Limited with their centralized support system.

    Of course, with the exception being Box24 Casino and Sloto'Cash Casino.


    As a good comparison here,

    *What makes the Migrogaming Group, Casino Rewards any different?

    *As they have 18 Casinos and 2 Poker Rooms under the same roof now...is this also considered "White-Label by you guys and if not, why not?

    Casino Reward Casinos List: 20 Properties!

    Aztec Riches Casino - Owned by ITS Limited
    Aztec Riches Poker - Owned by ITS Limited
    Blackjack Ballroom - Owned by ITS Limited
    Casino Action - Owned by ITS Limited
    Casino Classic - Owned by ITS Limited
    Casino Kingdom - Owned by ITS Limited
    Captain Cooks Casino - Owned by ITS Limited
    Captain Cooks Poker - Owned by ITS Limited
    Golden Tiger Casino - Owned by ITS Limited
    Lucky Emperor Casino - Owned by ITS Limited
    Phoenician Casino - Owned by ITS Limited
    Strike It Lucky Casino - Owned by ITS Limited
    Virtual City Casino - Owned by ITS Limited
    Yukon Gold Casino - Owned by ITS Limited
    Zodiac Casino - Owned by ITS Limited
    UK Casino Club - Owned by ITS Limited
    Golden Reef Casino - Owned by ITS Limited
    Challenge Casino - Owned by ITS Limited
    Music Hall Casino - Owned by ITS Limited
    Nostalgia Casino - Owned by ITS Limited
    _________________________________________________

    The ClubWorld Casinos Group now has (6) six total casinos in their group, not including all of the other un-named skins that some affiliates run.

    *Is this White-Label too because they are all owned by the same company? If not, then why not?

    Club USA Casino
    Club Euro Casino
    Club UK Casino
    Aladdin's Casino
    Lucky Red Casino
    Manhattan Casino

    Thanks in advance for any responses...:thumbsup:
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    Last edited: Feb 28, 2010
  2. Feb 28, 2010
  3. jod5413

    jod5413 Is That Better?

    Occupation:
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    This is an excellent post, Rob!

    I really hope everyone will contribute. I don't know enough to say what is or is not a "white label". Up until the last year or two, I had never heard of such a thing.

    My understanding was that WL casinos (Skins) are simply a middleman, an affy who wants to make money, contracts for a skin and carries it on his site. The owner of that casino handles all the money and support and the WL owner collects a percentage.

    I simply never paid that much attention, other than it seems to have allowed way too many casinos, which creates more complaints and hard feelings.

    As a player in the US, I have a hard enough time finding ways to play and keep up on the politics of on line gaming.

    Anyway, I really hope some of you guys and gals will post and let people like me understand it better.
     
    1 person likes this.
  4. Feb 28, 2010
  5. bb28

    bb28 Meister Member

    Occupation:
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    Where is that Pina at? I remember a few years ago, when I was new, there was this huge thread about white labels and she had a very good handle on it. I for one can certainly benefit from the people who understand it and have knowledge about it.


    Good thread Rob. :thumbsup:
     
    1 person likes this.
  6. Feb 28, 2010
  7. spearmaster

    spearmaster RIP Ted

    Occupation:
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    Short answer: no.

    The reason is that a white label is considered to be a casino managed or operated by someone on behalf of someone else. Both CasinoRewards and Club World manage their own casinos - it would be more accurate to consider them as a group (like MGM in Vegas).

    The Rival casinos, on the other hand, I would probably agree because I am sure they are not managed and operated by the same people.
     
    2 people like this.
  8. Feb 28, 2010
  9. RobWin

    RobWin closed account

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    Thanks for the response Spear...:thumbsup:

    Wouldn't all the Rival "White-Labels" be considered as doing the same as the red highlighted above then? ..... since they all but two, state on their T's & C's pages that "(Fill-In-The-Blank) xxxxxxx is a casino owned and operated by Silverstone Overseas Limited"
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  10. Feb 28, 2010
  11. NASHVEGAS

    NASHVEGAS Banned User - flamming, disrespecting admin,

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    Rob,
    Rival's (aka Bonne Chance's) corporate structure is a cluster fuck designed to avoid ownership and operator transparency as well as the FBI-DOJ-AG of the State of N.Y.! How did that work out for Rennick?;)
     
    1 person likes this.
  12. Feb 28, 2010
  13. RobWin

    RobWin closed account

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    Who knows?
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    I certainly don't disagree with you at all on that point Nash...:thumbsup:

    I'm really just trying to get a clear and consise handle/meaning as to why some of the other groups of casinos are also not considered to be "White-Labels" as well.
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    1 person likes this.
  14. Feb 28, 2010
  15. NASHVEGAS

    NASHVEGAS Banned User - flamming, disrespecting admin,

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    I will try to keep my trigger happies paralyzed.:D......I know I was off-topic pursuant to your interesting thread topic. My bad!:cool:
     
  16. Feb 28, 2010
  17. RobWin

    RobWin closed account

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    LOL bro, post away...no worries my friend...:D We will sort it all out one way or the other.
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  18. Feb 28, 2010
  19. spearmaster

    spearmaster RIP Ted

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    I don't know enough about Silverstone or Bonne Chance to be able to say... but I do know the other two groups :)
     
    1 person likes this.
  20. Feb 28, 2010
  21. jetset

    jetset Ueber Meister CAG

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    I believe Spear's definition of a white label is succinct and right on the money.

    Where the Silverstone thing complicates the issue is that, as Nash says, it seems to be a ruse to cover the tracks of the real people behind the various brands.

    And because Silverstone so successfully obfuscates the issue, none of us can be sure exactly what sort of animal it is - white label provider for cloaked owner/owners, or a genuine corporate group like ITS which happens to own a number of brands.

    I've never really liked the white label concept, which is now being portrayed in a more acceptable light as companies start up B2B divisions like Dragonfish and Betsson Business Solutions. And of course St Minver has been at it for years (and is probably one of the less troublesome of the genre).

    On paper it may look good, but it too often hides the real identity of those behind the venture who control cashflow and make decisions that can adversely impact both players and suppliers if things go wrong.

    This is especially perilous when small, underfunded software providers or casino companies start involving themselves in this area of the business imo.

    Edited to repeat Spear's definition, which is worthwhile remembering imo: "...a white label is considered to be a casino managed or operated by someone on behalf of someone else."
     
    5 people like this.

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