PR - ‘I'm a Celebrity… Get Me Out Of Here!’ Online Slot exclusive for 32Red

Mark_32Red (retired acct)

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May 23, 2008
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32Red Marketing Dpt
Award-winning online casino 32Red announced a three year partnership with ITV Brand Extensions today which will see one of the broadcaster’s biggest brands feature as a slot machine game exclusively at 32Red.com.

The slot uses the I'm a Celebrity...Get Me Out Of Here!™ iconography, the theme tune and features to bring the excitement of the show to a thrilling casino game for slots enthusiasts to enjoy.

Aside from the regular game play, players have the chance to win up to 50 free spins when 3, 4 or 5 scatters appear on screen, triggering a Bushtucker Trial style choice of creepy insects to decide on the free spins multiplier. The I'm a Celebrity… Get Me Out Of Here! logo is wild in both regular play and free spins, substituting all symbols except the scatter to boost any winnings.

In addition to the exclusive slot machine, the partnership also allows fans of the show a chance to sample life down under with a competition to win an all expenses paid trip to the Gold Coast in Australia. 32Red will be using this opportunity to send winners on an experience they will never forget.

Head of Marketing for 32Red, Mark Quayle said: “We are very excited to release the ‘I'm A Celebrity… Get Me Out Of Here!’ slot, it’s an entertainment show that everyone knows and we are confident that the association with such a strong brand will prove to be a huge success for us.” Adding “The slot game will be available for casino, poker and bingo players at 32Red to ensure all of our players can sample the thrills of the jungle.”

William van Rest, ITV’s Director of Commerce & Ventures commented: ”ITV is pleased to be working with 32Red on this fantastic brand extension for I’m a Celebrity… Get Me Out Of Here!. The slot design brings the jungle and its creepy creatures alive with a great new game for 32Red players. We are sure it will be a very popular addition to the 32Red offer.”

The I'm a Celebrity…Get Me Out of Here! Slot, developed for 32Red by Microgaming, is due for release on 7th November.

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incrediblestuff

SearchingForTheHolyGrail!
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Mar 22, 2010
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Mostly the Netherlands
I hate most of those reality TV-shows, but the slot looks fun and the competition, or specifically that prize is really cool!

It says "the partnership also allows fans of the show a chance to sample life down under with a competition to win an all expenses paid trip to the Gold Coast in Australia": does this mean i have to actually have some knowledge about that show, or do i have a fighting chance as a pure slots-lover?

Is it a skill competition with Q and A's about the show, or is it based on wagering/winnings on the slot machine itself is my actual question.
Will definitely have a dabble once it's live:)
 

Mark_32Red (retired acct)

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May 23, 2008
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32Red Marketing Dpt
Is it a skill competition with Q and A's about the show, or is it based on wagering/winnings on the slot machine itself is my actual question.
Will definitely have a dabble once it's live:)

Don't worry, you won't need to know anything about the show itself. :)
 

dionysus

Good(w)ill Ambassador
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Apr 27, 2009
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the land of snow and maple syrup
We've now got a sneak preview video of the slot...


lol, interesting game preview (reminds me of pure platinum)
anyway, odd you dont have your own channel - after preview, shows links to simpsons, idol, and other vids
 
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