I think it would be best to include a clear explanation of what 'Paid' means to avoid confusion. Otherwise, some players, especially non-English speakers, might have different interpretations.
For example, most might think of the 1 and 2:
1. Paid = Oh, somebody paid them to review a casino... so it's likely BS and should be taken with a grain of salt, since all paid stuff typically includes marketing fluff that paints everything in a positive light and hides the negatives.
2. Paid = It's a commercial review - they're your client, and you reviewed their service. Like any business relationship, there's money involved, and it's likely to mean bias or dishonesty. It's a gambling business after all with a lot of shady things around.
Some might also assume:
3. Paid = They paid you to mention them first/rank them higher in listings, but the casino is no better than others, even worse at some things. Like paying for a more attractive shelf in a store.
The next one would likely apply to only a slim portion of your visitors:
4. Paid = They paid you to review the casino, and you provided straight-talk information based on your knowledge of what's generally important and matters most to players. The payment didn't influence your opinions or decisions - it only was taken to cover site management expenses, nothing else.
---
Personally, i don't read any
casino reviews anywhere. If i want to play on a new site, i look for one and check everything myself. But if i were relying on sites like Casinomeister, i'd prefer to see something simple like this:
Note: Paid Review.
"Paid" means we've received a payment from the casino operator to cover site-related expenses, nothing else. The payment does not influence our opinions and decisions. We evaluate each casino using consistent player-focused criteria and share our findings honestly. See more details here.