Becoming An Affiliate

[bebo67]

I know, not really the best place to post, but for obvious reasons, here it shall be! So I have put requests in to become an affiliate, ( I like having my hands in everything I can) . So far I have gone to Bobs Casino, Trada, Videoslots, Rizk and Slotsmillions. I'm waiting to hear back from all of them. I've been watching the affiliate thread for about 6 months now. Wish me luck, and I'm sure I will be asking Questions. And yes I will be going to more casinos

 

[colinsunderland]

Couple of quick things, I would hold on before jumping in with bobcasino

€960,000

I wouldn't touch videoslots, the actual rev share is around 4% which is ridiculously low.

Rizk etc are ok although their deductions are quite high.

Slotsmillion, I'm not sure about them, they bought ladylucks, but didn't buy the affiliate part of the business, so therefore all LL affiliates lost ongoing revenue.

Good luck in your new business though

 

[bebo67]

Couple of quick things, I would hold on before jumping in with bobcasino

€960,000

I wouldn't touch videoslots, the actual rev share is around 4% which is ridiculously low.

Rizk etc are ok although their deductions are quite high.

Slotsmillion, I'm not sure about them, they bought ladylucks, but didn't buy the affiliate part of the business, so therefore all LL affiliates lost ongoing revenue.

Good luck in your new business though

Thanks! And thank you about Bobs. I read that thread quickly a few days ago. Im going to have to learn to slow down when reading complaints This is VS payment structure
.

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[colinsunderland]

Thanks! And thank you about Bobs. I read that thread quickly a few days ago. Im going to have to learn to slow down when reading complaints This is VS payment structure
.

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yes, this is key though

lifetime commission on the player’s losses minus any operational costs.

I'll see if I can did the figures out tomorrow but it works out around 4% after all the deductions are taken off!

 

[bebo67]

yes, this is key though

lifetime commission on the player’s losses minus any operational costs.

I'll see if I can did the figures out tomorrow but it works out around 4% after all the deductions are taken off!

Thats horrible! Im heading off to bed. Please let me know tomorrow. Good night.

 

[interlog]

Whilst VS deductions are rather on the high side, I have to give them one thing and that is player retention. Unlike any of the other programmes of mine, gained players actually continue to play there. With VS it is all about number of players - you need a lot of them to make it pay decent.

 

[colinsunderland]

Whilst VS deductions are rather on the high side, I have to give them one thing and that is player retention. Unlike any of the other programmes of mine, gained players actually continue to play there. With VS it is all about number of players - you need a lot of them to make it pay decent.

I agree with that completely, they do have very good retention, the trade off though is needing 5 players for every one at other casinos to get roughly the same rev share. Thats why you rarely see them in the top position on affiliate sites

Another comment I used to see was the welcome bonus isn't easy for most players to understand. When you see 100% 1st deposit bonus, most people expect to deposit £100 and have £200 to play with, not, deposit £100 and have to play through a lot to get the first £10, I think changing that would help with FTD's.

 

[Casinomeister]

yes, this is key though

lifetime commission on the player’s losses minus any operational costs.

I'll see if I can did the figures out tomorrow but it works out around 4% after all the deductions are taken off!

Really? I think that is a bit of an exaggeration. And nearly all rev share programs deduct operating costs, if they didn't, then they wouldn't have a program, or they would have a low rev share.

 

[colinsunderland]

Really? I think that is a bit of an exaggeration. And nearly all rev share programs deduct operating costs, if they didn't, then they wouldn't have a program, or they would have a low rev share.

Why do you think its exaggerated? Its been discussed widely on other forums and if you are on standard rev share around the 4% mark is what you should expect to get, depending on games played, deposit method cashback and race position etc.

They have massive fees compared to other programmes, sure Dan will post a list if he's asked, but an example is (this was posted by Videoslots so is accurate)

If a player loses €100 in a Netent game with €200 wager and has a 100% bonus up to €100 it would look as below and deposit is made with VISA card:

€100 GGR
€1.5 approx. bank fee

• €14 approx. game provider fee
• €25 admin fee
• €10 bonus fee
• €0 race fee as wager is too low to reach score board
• €1.5 approx. cashback

Leaves €49 / 25$ = €12.25 rev share.

However thats using the cheapest deposit method, which can go up to 9.5% rather than 1.5%, if someone has deposited and wagered earlier in the week race fees would be added, and freeroll winnings too.

So best case scenario is around 12-13% but in reality it is usually much lower.

You do, as I mentioned earlier in the thread, have the benefit of their extremely good customer loyalty though and I'm certainly not saying anyone shouldn't promote them, but they should be aware the earnings are likely to be lower per £1 lost than any other casino.

 

[KasinoKing]

Really? I think that is a bit of an exaggeration. And nearly all rev share programs deduct operating costs, if they didn't, then they wouldn't have a program, or they would have a low rev share.

No, it's not an exaggeration - Colin is spot on. Their deductions are extreme.
I have way more players at Videoslots than any other casino, yet my actual earnings are a very small % of GGR = about 4-6%
e.g. The last 4 months I have earned £20 from £xx,xxx in deposits every month (3 months were negative).
Happy to show you my figures - if you like horror stories!

VS is GREAT for players (even I love them!), but rubbish for rev-share affiliates.

KK

 

[dunover]

I think people have an expectation that if the player deposits and loses 100 quid that you get 25% of it. The deductions include local taxes, bonuses/FS, game provider fees, commission to the interface provider (and maybe commission for aff management which we call 'admin fees') gaming tax and sundry things like races and accrued bonus points.

If you are on 25% and a first-time player deposits and loses 100 you'll be fortunate to see 15. In my experience your rev share is calculated on average around 55-65% of the gross revenue, i.e. the lost deposit.

Once you're established and aff managers approach you, you can negotiate hybrids which will be say 30% RS plus a fixed fee of possibly 100 euros per new depositor that spends 20 or more. The fixed CPA fee (cost per acquisition) is separate from rev share so you will be paid it whatever the RS does, i.e. positive or negative for the month.

Long term it's all about building up your 'bank' of players and earning a little from a lot via RS each month. The lifetime of a depositing player is often around 3 months or less before they vanish, depending on how good the casino it a player retention, Slotsmillion, Ladylucks, Casumo, VS, Trada etc. are quite good at it as are the Caddells (before they ban your players for winning or taking bonuses) but some like the big bookies are dreadful.

So once the bank of players is accrued, it's hopefully a case of say '4 out, 7 in' each month so you maintain or improve your position.

 

[Casinomeister]

Or keep it simple - a flat fee media buy per month.

 

[dunover]

Or keep it simple - a flat fee media buy per month.

Hard to get if you're a new affiliate and poor value unless you want a 'quick hit' like YT live streamers who know damn well their players will just deposit the minimum to enter a competition etc. and that said only once.

Or are you referring to 'tenancies'?