So i am sorry Mark but what you say is not true when you say you can prove that all of the reviews are done by users and you could prove it. I am sorry but I do not think you can.
So i am sorry Mark but what you say is not true when you say you can prove that all of the reviews are done by users and you could prove it. I am sorry but I do not think you can. I haven't checked how many have reviewed 32red on trustpilot because I couldn't care less. Trustpilot is not that great anyway. It doesn't help you get better SEO either. And promoting the fact you have a high rating be it from legitimate reviews or fake reviews is just making yourself look worse.
Verified reviews on TrustPilot can be proved. Doesn't matter if it is an online casino or a site like 'Not on the High Street'. The person writing the review will have to provide their 32Red account number for example. Which the casino, 32Red in this case verify with Trust Pilot if it is genuine or not.
Just to address your comment above. TP has a function which allows businesses to ask for an order number or username when making a review. This is a mandatory field when reviewing 32Red. You can see this in the screenshot below taken from our account:
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Every review we receive is checked so we can address any genuine complaint directly with the reviewer. If a username is not found, we flag the review to TP who will then ask the reviewer for proof that they have done business with us. It's a pretty robust system.
Any business IMO needs to monitor such sites as Trustpilot as, as you say, anyone (including competitors) can make a review. You're right, it doesn't help SEO efforts but it can damage a reputation if it's not monitored. I'm not aware, to my knowledge, that we have ever mentioned the rating in any of our marketing efforts.