Ed Ware said:Nevertheless we have sent Sirius a Private Message through this forum (on Friday of last week) with the facts which unfortunately haven’t been reflected in his subsequent post. I am guessing that he hasn’t got to his inbox.
Something went wrong because I didn't receive a message from you. I think you should have had some warning if my inbox was full (which may have been the case).
I think the most important point to clear up first of all, is the independence of the content of the article in the Total Gambler magazine. The copy is written entirely by Mr Morton with the publishers dropping in our name at certain points in the story. As Sirius has already noted, where the article has featured elsewhere, the publishers have replaced our name with that of another operator. I think this confirms the origins of the content beyond question.
Do you dispute the fact that this was in collaboration with your Marketing Department? I don't understand how this was not. The article was presumably paid for and the pages all contain the 32Red logo and the URL www.32red.com/total at the top (the web page is telling players to play the roulette). The URL at the bottom of the article pages is www.32red.com/tips and this just goes to the homepage. The first pageof the article has a round emblem which says: 'This feature is in association with 32Red'.
Unfortunately Sirius was given incorrect information about our involvement in the article for which I apologise
You are saying that the Marketing Executive gave me the wrong information about the involvement of 32red but all she said was: "This one is part of (a) series Total Gambler are running in association with 32Red, providing hints and tips for certain casino games. It was a joint idea from Total Gambler editorial staff and our Marketing Department."
I don't understand how the little information she gave could be incorrect, as it seems obvious that you were in collaboration. It is also important that your Marketing Department follow the responsible gaming guidelines you mention so you obviously should be heavily involved in these things.
Regarding your points about the article being 'balanced', you are wrong and you should verify this with the expert from GamCare. I think the involvement of GamCare with your casino was an initiative from eCOGRA for the 'sealed' casinos, was it not? Bill Galston OBE is both a Director of eCOGRA and Chairman of the Board of Trustees for GamCare. I have emailed the appropriate person at GamCare before about a player who had complaints about William Hill Casino and didn't receive a response so I don't have great faith in them but any expert will see the obvious serious issues with the advert.
The book and article are a sham which you've regrettably associated yourself with. I think it would have caused a lot of harm. To lessen the damage you may have to email all your roulette players from the UK and tell them to disregard the advice in the article and maybe refund some losses. Have you noticed a great increase in roulette players recently at your casino?
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