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32Red disgrace - TotalGambler ad

Discussion in 'Online Casino and Poker Complaints - old section' started by sirius, Nov 17, 2005.

    Nov 17, 2005
  1. sirius

    sirius Senior Member

    I don't really know where to start with this but this is a big mistake by 32Red. It's probably easiest if I copy email correspondence I posted on my site many days ago now. I have waited close to a week for a response which hasn't been forthcoming. This is from a casino that is currently recommended and advertised on my site and is the third highest rated casino in the directory by reviews from players. I honestly don't know what to about them now other than dump them.

    I'm awaiting a reply but this is explains it so far (best to read from the bottom up):

    1 person likes this.
  2. Nov 18, 2005
  3. johnsteed

    johnsteed Ueber Meister


    To Sirius,

    I visited your site yesterday, and I must say, while another member wasn't so impressed (although I DO value unsaid players opinion ;) ), I thought that it's pretty good. I generally respect what you have to say.

    I also noticed the MONSTER add by 32Red at your website. I also noticed the other thread where you recently brought-up Casinomeister's Accredited Casinos list as being too big (or too long, or whatever you said). Calling-out 2 of the most respected online casino icons (who are more substance than style in their respective fields) is NOT the way to catapult your website, if that is indeed what you're trying to do. Distancing yourself from an advertiser that's doing something unethical is great, but promoting it at another website seems a bit tacky. Don't pretty much ALL online casinos try to sell the image of the player ALWAYS winning?

    IMPO, MANY advertisements are unethical and lousy (BoDog has THE worst in my mind). That being the case, you might as well call-out EVERY online casinos marketing team.

    Then again, what will the marketing team start coming up for sales pitches?


    Come to CasinoCasinoCasino.com!!

    Guaranteed only 5% in losses over the long-run!!!

    Start losing today!!!!!!!!
  4. Nov 18, 2005
  5. sirius

    sirius Senior Member

    More info about TotalGambler Magazine

    Total Gambler Magazine has a circulation of around half a million making it the largest gambling magazine in UK. It comes as a free supplement with various men's and lifestyle magazines from the same publisher (Dennis Publishing - which also publishes another gambling magazine called Inside Edge). A lot of the readers wouldn't expect a gambling magazine to be inside the magazine they bought but that is not the point (they can always throw it away as I know one person did who has lost a lot in the past gambling and wasn't pleased to see the magazine inside).

    The 32red roulette article was not their first. The previous month it was about blackjack which was good enough (although there was an error in the cut-out-and-keep basic strategy chart which said to stand on 16 against a 9 or above!). The roulette article, however, was nothing short of a disgrace. It was the cover story of the whole magazine. They employed a sham author to help write the 3 page article and plug both 32Red and his stupid book (Roulette- Playing to Win by Brett Morton). 32Red is mentioned in the article a few times by the author and the 32Red name is on each of the pages at the top and bottom (as would be expected for an advertising feature). The fourth page next to the third page of the article is a conventional 32red roulette ad asking 'What's your lucky number?'

    It was the cover story for Total Gambler Magazine which showed a picture of a roulette wheel and the phrase 'Roulette- Discover a smarter way to play'. The magazine itself has the slogan "Read it and win!" which probably encouraged more people to read the cover article than normal. I can't repeat enough how much of a sham the article is. I'm quite sure the author even knows it's total rubbish but wants to sell his book. He mentions certain mathematical facts in the article which shows he knows enough to not believe what he is writing.

    The article starts with: "When I wrote my book, Roulette - Playing to Win, people asked whether I would be banned from casinos, as I was explaining how to beat them. I could see what they meant. If everyone started winning, then bailiffs rather than moguls would rule the Las Vegas Strip. But life isn't like that. Of the many people who have spoken to me or listened to me talking about Playing to Win, most will prefer to have fun at the roulette table and will lack the iron discipline needed to play well.."

    The supposed tips in Dos and Don'ts are equally laughable. It mentions that there are more red odd numbers than black and more black even numbers than red and 'knowing this can influence your bets'. Another one is 'win more when you're winning than you lose when you're losing'. Towards the end of the article he says: "I guarantee that taking time to learn to play properly will bring rewards."

    Anyone who knows about the game can see how stupid this article is. It is also very dangerous.
  6. Nov 18, 2005
  7. sirius

    sirius Senior Member

    Yes I have the ads for 32red on my site but they will be taken down quite soon as I can't see what they can do to resolve it. I have been waiting a week for them to respond to what I wrote back to them although I didn't really expect them to do much about it now.

    32Red is one of the top rated sites and is almost 8 out of 10 after 19 reviews by forum members. Their previous article on blackjack was good enough (apart from the mistake in the strategy table) and they told players they can expect around 99% return in the long which is probably less than they would actually get.

    Gambling isn't about winning all the time it's about gambling. Your idea of losing in the long run isn't quite correct either as most players wouldn't get into the 'long run'. The roulette article was completely wrong and suggested there is a way with practise to beat the table. All players should know they can't guarantee to beat the game but they have a good chance of winning in the medium term. Even with roulette they would need many thousands of spins for the house edge to be significant (i.e. the casino could still be losing after many thousands of spins). The casino needs a large volume of players so that the actual return is guaranteed to be close enough to the theoretical return to ensure the casino a profit. Casinos don't make money as easily as you think. Some players will get lucky and even things out even though the vast majority lose.

    The only reason most gamblers lose is that they aim to win too many times before they quit and only the lucky few manage to win. If the games paid out 100% it would still not make much difference to a player in the short term as it is still only 50% chance of doubling the bankroll and 10% chance of turning $100 into $1000. The few that are lucky cashout as winners. Casinos have players because it isn't difficult for players to win a modest amount and some are lucky and win a lot. When I mentioned erroneous beliefs by compulsive gamblers, non-gamblers also have erroneous beliefs which some say is a good thing. Namely, they think they can't win gambling.
  8. Nov 18, 2005
  9. johnsteed

    johnsteed Ueber Meister


    Casinos don't make money as easily as you think. Some players will get lucky and even things out even though the vast majority lose.

    I've never been under the assumption that casinos make money easily, though I do agree though that the vast majority of players lose. I also doubt that casinos come ahead in profit EACH month (minus those other casinos that stall and don't pay their winners).

    I also think that a casino like 32Red, which is "likely" considered a big-player amongst all the online casinos out there, may not be as big as people think. I would assume that casinos such as 888.com, InterCasino, the Gaming Club (or better yet, other MG and RTG affiliates), and a host of others are likely much larger operations. I think out of all the casinos that I've deposited at (roughly 200), or that I've been reading about over the years, I find that 32Red have very high "ethical" standards WHILE trying to turn a profit. That's why casino's are in business, not to come up even, but to turn a profit.

    If you're going to pull your 32Red banner based on principal (because they are a "disgrace"), you might as well pull the majority (if not ALL) of your advertisement banners at the same time.

    Footnote: My apologies concerning my comments towards BoDog's advertisement campaign. I don't like it, it's too "rah-rah" or "sexed-up" in my opinion. "Lousy" (in taste) yes, "unethical" no. As far as I know, it's a great RTG casino that pays it's players.
    Last edited: Nov 18, 2005
  10. Nov 18, 2005
  11. casinoplayer658

    casinoplayer658 Dormant account

    If you don't think it is easy for an online casino to make money you are an idiot.
  12. Nov 18, 2005
  13. johnsteed

    johnsteed Ueber Meister


    If you don't think it is easy for an online casino to make money you are an idiot.

    Well then, I guess I'm an "idiot". :D

    To be clear, I do think that the BIG players (a small percentage of casinos) make EASY money. But, I don't think a person puts some money together, opens up a casino, sits back, and makes "easy" money. No. And the casinos at the top (the BIG players) HAD and HAVE to work relatively hard to have earned and to keep the EASY money coming in. I would also assume that with more clients, a good company that will stand the test-of-time will have to spread the wealth around a bit more. By this, that means expanding, taking some risks, more advertisement, more volume would mean more people working for the company/casino/affiliate. I'm sure the owners at the top of the online casino community are filthy-stinking rich, but it didn't just come to them either (IOW you have to spend money to make money IF you want to maintain a successful business in the long-run).

    IF you think that a casino ownership simply makes money easily, and loads of money bags are dumped off by Brinks employees daily to their primary turn-key operations, then I guess by your definition or take on the English Language, you're a "GENIUS". :)
    2 people like this.
  14. Nov 18, 2005
  15. jetset

    jetset Ueber Meister CAG

    Senior Partner, InfoPowa News Service
    Sensible post, John Steed.

    I've worked (and I mean really worked!!) in online casino management and there's no easy money. There is competition, risk, dishonesty and plain human error and foible that make necessary a constant vigilance and focus if the operation is to run properly. Almost every day brings a new set of hassles....just like any business.
  16. Nov 18, 2005
  17. spearmaster

    spearmaster RIP Ted

    Devil's Advocate
    While I obviously agree that there is no system that can beat roulette, and having read the snippets posted here I think that they defy common sense, I wouldn't go so far as to place the blame on 32Red.

    It appears to me that this article is probably by the guy who wrote the book on beating roulette... and somehow I don't think that 32Red has any control over the editorial content of the magazine.

    Knowing Ed, I'd imagine he'd be furious if he thought that 32Red was saying that roulette can be beaten. He has never been anything less than forthcoming and straightforward and I highly doubt his operation would stoop so low as to say roulette systems work.
  18. Nov 18, 2005
  19. rudepete

    rudepete Dormant account

    American Revolution truck driver
    Good one John Steed

    (although I DO value unsaid players opinion ),
    I got a chuckle from that one. OH NO------------------ They know I am the unsaid player. yikes stripes
    I always wanted to be an unknown comic, does it show???????:lolup:
  20. Nov 18, 2005
  21. sirius

    sirius Senior Member

    The email from Kate said was a joint thing with the 32Red Marketing Department and the editorial staff of the magazine. The marketing department should have checked more into it before doing the damage with this article. It puts credence into this author's book and is also likely to create compulsive gamblers to play at 32Red. Half a million copies or more were distributed.

    I have found what looks like the same or very similar article (minus some parts) on the inside-edge website. 32Red is replaced by Intercasino in the article:
    You must register/login in order to see the link.

    Here is a synopsis for the sham book he wrote: You must register/login in order to see the link.
  22. Nov 18, 2005
  23. sirius

    sirius Senior Member

    It looks almost a straight copy. They even mention on the inside edge site: "InterCasino.co.uk offers even-chance bets at a 50% loss only if 0 or 00 strike (the so-called Atlantic City rules). " and the Total Gambler magazine article has 32Red instead of Intercasino even though the game isn't actually available at 32Red (except for the european version with one zero).
  24. Nov 18, 2005
  25. amandajm

    amandajm Experienced Member

    The roulette article is nonsensical, written to lure the lesser informed maybe?

    Ed Ware will know better than the info in it. Would have pulled it if he saw it I hope and believe.

    Of course Ed is ultimately responsible for his staff's actions. However, I am loathe to rogue a good enough casino operator simply because decent staff are hard to come by.

    If such ads carry on, now it has been brought to the public eye in the right place, Ed and therefore 32red will be to blame because the article is indeed a wanton misrepresentation of the facts, or the inane babblings of a wolly. I lean towards the former.

    Hopefully Ed will drop the campaign, or check each apparent fact presented by this author.
  26. Nov 18, 2005
  27. JohnGalt

    JohnGalt Dormant account

    This ad is indeed completely disgraceful, and I would like to hear what Ed Ware has to say about it. Certainly will and should hurt their image as a responsible casino. However, they still have excellent customer service and pay out promptly, so I would still recommend them to people. I guess you're attempting to punish them for this, admittedly slimy, thing they've done. But by doing so, aren't you also harming your site users by steering them away from a good casino to play at? Everyone over at 32red could be complete bastards, but as long as their #1 priority is good customer service, I would still play there.
  28. Nov 19, 2005
  29. johnsteed

    johnsteed Ueber Meister

    The unmasking of Mr. "X"


    But by doing so, aren't you also harming your site users by steering them away from a good casino to play at? Everyone over at 32red could be complete bastards, but as long as their #1 priority is good customer service, I would still play there.

    Great point!

    If this article was about almost any other casino, I doubt anyone would really care. I guess when your reputation is as sterling as 32Red's, there's somebody waiting to pick-you-apart and criticize the tiniest of things. While it may be a mistake, who would really want to stop going there (unless you're unlucky and ALWAYS losing)? They will still offer great customer service, they will ALWAYS pay the customer, and they will always try to improve and make the casino more player-friendly (my belief anyways). How are they making it better (or have made it better)? Posting their personal photos on their website (no guns and thugs there). Club Rouge (as I'm sure some are rolling there eyes... but if you're in, it's wonderful). How about incorporating players/webmasters ideas like the ongoing progressive tournament? These are all pluses. All great casino's slip-up from time-to-time, although I'm not convinced that 32Red truly did screw-up in this particular case. In any case, I'm sure they're on top of this one, and are likely NOT to make the same mistake twice.


    They know I am the unsaid player. yikes stripes
    I always wanted to be an unknown comic, does it show???????

    Hahaha... I wasn't sure if you were ready to go public yet. :D

    While I dig the new costume (Santa), and while it IS the Christmas season (shopping-wise), I miss the bear already. To me, the bear makes the name rudepete authentic (I guess you'll be maintaining that "jolly" image though). I would say the same when KasinoKing used to be the fat-man in the tux, Spearmaster used to be the devil, or when Slotchik used to be Mrs. Jetson. I guess I have to accept change sometimes. :(
    Last edited: Nov 19, 2005
  30. Nov 19, 2005
  31. tim5ny

    tim5ny Quit Gambling

    While I'm not a roulette player, anyone one with half a brain can understand that each spin of the wheel is totally independant and unrelated to the previous and forthcoming spins as opposed to BJ games where you have a certain number of value cards in the deck which allows the schooled player to determine what his/her odds are on what the next card is more likely to be. I've not read the article mentioned on roulette frankly because my input has more to do with the backlash that 32Red is receiving for an article that was written by an "expert" that may or may not have collaberated with the 32Red team on its content. I'm assuming that this person understands the game far better than the average player would, and I would also assume that through his experiences he would have learned a few things that might be helpful to pass on to fellow players. An "expert" ( I don't know how you can be an expert in a game of chance, but let's call him a player with alot of experience) knows where the numbers are located on the wheel in relation to each other, ans therefore might be able to give some advice on certain bet combinations that work well together to cover the wheel in a more balanced way so as to cut losses. This would be helpful for the beginner. Knowing the staff at 32Red, I'm certain that there is no deceit intended by them in asking this man to contribute an article in a publication based on a subject that he knows better than most people. Just as Patsy Kensit is used in promotions as a celebrity dealer or spokesperson, I'm sure the only intentions of 32Red were to promote their games by using a well known author who has published a book or two on the subject. I think you're on a witch hunt here, and you're assuming that there are underlying motives behind an article which was merely meant for entertainment and maybe some insight into how the game works. If you throw 32Red out as corrupt, then you may as well just close up shop and pursue another vocation because it is well known that they are a very respectable and trusted group.
    1 person likes this.
  32. Nov 20, 2005
  33. Slotmachine

    Slotmachine Dormant account


    Lynch me if you will, but I thought for the most part the article made sense. It suggested that you should stick to your budget, not play with more than you can afford to lose, not chase losses, and mentioned the risk that exists with credit cards, i.e. betting more than you can afford to. I don't see it as promoting gambling addiction - addicts are unlikely to be interested in this sort of disciplined gambling.

    Apart from these, the strategy sounded OK to me, pretty much the same I employ in slots. Lower my bets when I'm losing and increase my bet size when I'm winning. It's not a winning strategy, but it makes your money last longer (compared to betting big all the time), and makes large wins possible (compared to low-rolling all the time).

    Of course, the Roulette theory section was a load of bollocks as we all know. Even the author admits that there's no mathematical logic to it. The only scenario where following the wheel might theoretically work would be if there is indeed a spinner/wheel bias which I think is, while unlikely, entirely possible in B&M casinos. Hey, even supposedly unbreakable one-time crypto pads have been broken because of such bias - where human action influences chance and therefore the game ceases to be random and that's when patterns emerge and may become visible to the trained eye. And I'm saying theoretically.

    But I think mountains are being made out of molehills here.

    It says something about 32Red that the only complaints to emerge on this forum about them are that they've published a silly but harmless ad, and that some players have had unlucky streaks there.

    But I see the ad is working, no? ;)

  34. Nov 20, 2005
  35. sirius

    sirius Senior Member

    The problem with these sham articles if they are well enough written is that some people will not see through it, otherwise it probably wouldn't have got published in that magazine as the editor wouldn't have allowed it (strange as it may sound, this magazine is usually fine).

    The inside-edge site also has the article but previously had an honest roulette article the year before (also named a 'masterclass'). To suggest knowing the wheel or practising his methods can make sure you win more than lose in the long run, is completely false as none of that makes a difference to whether you win or lose overall. Anyone can beat the odds for a long time but that is down to pure luck and is the reason why people gamble in the first place.

    I take on board what some of you have said but this ad certainly did cause a lot of harm as it was widely read and is totally misleading and a complete recipe for compulsive gamblers and I suspect the author knows it is crap.

    According to someone who emailed me some months ago who has done a LOT of research into problem gambling, Nigel Turner :
    The article is likely to cause you to win quite often as the author recommends aiming for a a small percentage each time. It also explains that with practise you can win more than you lose which is false. This makes half of the risk factors Nigel gave for compulsive gamblers already (for anyone believing the article).

    His email also explains it in this way:

    I would like a response from 32Red on here.
    Last edited: Nov 20, 2005
    1 person likes this.
  36. Nov 21, 2005
  37. Ed Ware

    Ed Ware Dormant account

    Response from 32Red

    Dear All

    Please excuse my late response to the point brought up by Sirius. Unfortunately I have been out of the office on business but have now reviewed the article, our correspondence with Sirius, and the thread here at Casinomeister.

    I think the most important point to clear up first of all, is the independence of the content of the article in the Total Gambler magazine. The copy is written entirely by Mr Morton with the publishers dropping in our name at certain points in the story. As Sirius has already noted, where the article has featured elsewhere, the publishers have replaced our name with that of another operator. I think this confirms the origins of the content beyond question.

    The next issue is whether the content of the piece itself is irresponsible. As Spearmaster correctly points out we are in the hands of the editor by associating our name with such an article. That said, we would only want to be associated with articles that are well written, balanced in their content and in no way misrepresent the facts of the subject matter in hand. Equally, 32Red subscribes to industry best practice in that we only wish to promote gambling in a responsible manner. To this extent we adhere to the advertising guidelines promoted by GamCare. These guidelines include not targeting under 18s, ensuring that the advert gives a balanced message of the chances of winning, players are not encouraged to chase any losses and that gambling is not promoted as a way of solving financial problems. Taken in isolation some of the text could be construed as unhelpful, but overall the article is balanced and features plenty of good advice. The article is littered with cautionary notes, for example:

    Set modest win targets and tight loss limits
    Fix a budget you can afford and stick to it
    Dont carry cash you dont really want to risk
    Dont top up your lost money with visits to cash points
    Take a tip from the casinos: they dont lose.

    This article is advocating a disciplined approach which we believe would not be attractive to susceptible individuals. However, whilst I am disappointed that this thread is unfairly attacking our reputation as an operator of integrity, I have to say that as an industry we should encourage everyone to take steps to keep away from irresponsible activity. 32Red Plc is licensed by the Government of Gibraltar (British Overseas Territory) and publicly listed on the London Stock Exchange. We actively support GamCare and the team here have had the benefit of training delivered by their online gambling expert. I was proud of the feedback this expert in Responsible Gambling gave me having spent a couple of days with us listening to how we treat these sensitive issues, and helping us to improve still further. Pat Harrison, who many of you know, is the Chairman of our Responsible Gaming Committee (which is also made up by our Non Executive Directors). The function of this group is entirely to police our actions and plans in relation to our social responsibilities. In short, we take this subject extremely seriously.

    Unfortunately Sirius was given incorrect information about our involvement in the article for which I apologise. We also failed to respond to a further email from him on this subject. Again, that is not good enough and not what Sirius and, Im sure, others expect from 32Red. Nevertheless we have sent Sirius a Private Message through this forum (on Friday of last week) with the facts which unfortunately havent been reflected in his subsequent post. I am guessing that he hasnt got to his inbox.

    I would like to thank all those of you who have made the effort to make mention of our overall service and standing in the industry. Whilst some of the comments in this thread are painful (even if we do dispute them), it is extremely encouraging to everyone here in Gibraltar that our mission to be the best (if not necessarily the biggest) online casino and poker operator are not going unnoticed.

    Kind regards

    Ed Ware
    32Red Plc
  38. Nov 21, 2005
  39. thelawnet

    thelawnet Dormant account

    I believe I already binned the magazine in question, and while I understand as a PR exercise you want to accentuate the positive, I can't really see why you spend so much time defending the article, when you have already said it was not your editorial.

    The article's central premise was that you can beat the house at roulette, and you haven't really dissociated yourself from this untrue claim.

    So why not just say that the article was wrong, that you didn't read it before publication, and you apologise for any misinformation spread.

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