Media reports that William Hill is facing a lawsuit from the Gibraltar-based 32Red.com, which has launched a claim against it, alleging trademark infringement.
William Hill runs an online service called 32Vegas, one of a number of websites it acquired in a deal last year with Playtech.
But 32Red claims the site is confusing for its customers and wants William Hill to close down the operation. It says it has suffered loss and damage as a result of the rival company and hopes to recover funds to compensate for this.
A spokesman for William Hill played down the dispute. He said: This is the kind of claim that is made regularly between businesses. We have been advised that this is not an issue for us and are confident of our position. We will defend our legal rights.
William Hill runs an online service called 32Vegas, one of a number of websites it acquired in a deal last year with Playtech.
But 32Red claims the site is confusing for its customers and wants William Hill to close down the operation. It says it has suffered loss and damage as a result of the rival company and hopes to recover funds to compensate for this.
A spokesman for William Hill played down the dispute. He said: This is the kind of claim that is made regularly between businesses. We have been advised that this is not an issue for us and are confident of our position. We will defend our legal rights.