32Red awarded £1M in WillHill trademark dispute


Head of Complaints (PABs), Senior Forum Moderator
Staff member
Jan 20, 2004
A UK High Court awarded a costs order in 32Red’s favour in respect of its trade mark action against members of the William Hill Group. A statement from 32Red said that, along with the damages award itself, it expects to receive payment of approximately £1.1m from William Hill.

William Hill have made an interim payment of £800,000 and the balance (plus interest) will be due once the precise amount has been determined in an assessment.

Commenting on the case, Ed Ware, CEO of 32Red, said: “Today’s costs award marks the end of four years litigation that has seen all of 32Red’s trade marks validated in the High Court and the removal of an infringing site from the market. The 32Vegas brand was damaging to our business and litigation was the only available solution. We are pleased that this situation has been successfully resolved and that the 32Red brand and Group strategy has been protected.”

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I remember receiving a load of 32Vegas spam at the time - it was so outrageously blatant it was embarrassing.

Congratulations to everyone concerned @ 32Red; great result.

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