World Cup 2026: 1 in 3 adults globally plans to bet

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I-Gaming Industry Representative Gofaizen & Sherle
Joined
Nov 12, 2025
Location
Rotterdam
Jumio surveyed 8,003 adults across the US, UK, Singapore, and Mexico. The headline figure is that 1 in 3 adults globally plans to bet during the World Cup. That alone makes it the biggest betting event most platforms will ever have handled. But the more interesting finding is that 1 in 5 of those bettors will be interacting with an online gaming platform for the very first time.

Mexico leads betting intent at 43%, followed by the UK at 33%, Singapore at 29%, and the US at 26%. 37% of respondents said they plan to use multiple platforms during the tournament rather than sticking to one. And 43% globally already have a betting account they plan to use.

Source: businesswire.com/news/home/20260527507644/en/New-Jumio-Research-World-Cup-Betting-Boom-Fuels-Concerns-Over-Underage-Gambling
 

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