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PR: eCOGRA COMPLIANCE COMMITTEE REPORT ON JACKPOT FACTORY SEARCH ENGINE ISSUE

Discussion in 'Casino Industry Discussion' started by Casinomeister, Aug 4, 2006.

    Aug 4, 2006
  1. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    eCOGRA COMPLIANCE COMMITTEE REPORT ON JACKPOT FACTORY SEARCH ENGINE ISSUE

    On 28 July 2006 the Compliance Committee of eCommerce and Online Gaming Regulation and Assurance, made up of Mr. W. Galston OBE (Chairman) , Mr. F. Catania and Mr. M.Hirst OBE, all independent directors of the organization, considered all the facts regarding an incident in which complaints were received concerning search engine optimisation practices be conducted by the Jackpot Factory group.

    The Committee received a report of an independent and on-site investigation which had been carried out by external auditors. This covered the circumstances surrounding the issue, its causes and effects and the remedial actions taken by the company.

    The Committee findings are that:

    1) The nature and tenor of the Jackpot Factory search engine optimisation project was totally unacceptable because of the fictitious and misleading scenarios it portrayed. This had resulted in widespread public disapproval of the campaign.

    2) However, there was no evidence to show that any individual or group of individuals were harmed or persuaded to indulge in potentially harmful behaviour by the campaign, which represented an important mitigating factor.

    3) Similarly, there is no evidence to suggest that Jackpot Factory management had any deliberate intention to encourage vulnerable persons to participate in gambling activities at group casinos

    4) The investigating team report indicates that it is satisfied that the Jackpot Factory claim to have outsourced the project initially is correct. However, the report finds, and Jackpot Factory management conceded that the company's supervision of the project was inadequate.

    5) The report confirms that internal disciplinary action taken by the company against those responsible was appropriate.

    6) The Committee also considered the more positive aspects of the case and in particular the actions of Jackpot Factory in the immediate aftermath of the issue coming to public attention. On two occasions the company admitted fault in the matter and offered public apologies.

    Management backed this up by re-directing company resources and mounting a committed and energetic exercise to track down every element of the campaign that could be found in order to remove it, at the same time urging the public to report any elements discovered so that these could be addressed.

    7) Jackpot Factory management cooperated fully with the independent investigation team, presenting verbal and documentary evidence without reserve to assist in its investigations.

    8) Jackpot Factory management has since deployed control improvements in its systems as suggested by the investigation team, which will guard against any repetition of this unfortunate incident. Processes are now in place to ensure that any further material that may surface as a result of this campaign is dealt with on a timely basis.

    9) Evidence was produced showing that the damage to business and reputation suffered by Jackpot Factory was substantial, as a consequence of public disapproval and the suspension of the Play It Safe seal.

    10) Before the incident, Jackpot Factory had a solid reputation for compliance with all eCOGRA standards and requirements.

    Having considered all of the above, the Compliance Committee has made the following ruling:

    The suspension of the "Play It Safe" seal is lifted, but Jackpot Factory will be subjected to increased eCOGRA monitoring to ensure compliance with the new content code of practice. This is to ensure that all remaining traces of the campaign are removed wherever this is possible. The Compliance Committee is aware of the existence of inactive search engine links, but is satisfied that these do not provide access to any offensive material. The removal of this type of link is solely under the control of the search engines.

    The Committee wishes to thank all those representing players interests for their comments during the initial complaints and throughout the investigation. It also notes that the investigation team received the full cooperation of the Jackpot Factory management and is satisfied that they have shown their determination that this should not happen again.

    The goal of eCOGRA in incidents such as this is to remove the immediate cause and potential for harm as quickly as possible, and then through fair and factual investigation isolate the reasons and ensure that systems are in place to guard against any repetition. These objectives have, in the opinion of this Committee, been met.
     
    1 person likes this.
  2. Aug 4, 2006
  3. winbig

    winbig Keep winning this amount.

    Occupation:
    Bum
    Location:
    Pennsylvania
    So the "3rd party" excuse worked again, I see.


    Didn't they:

    Take well over a month to pull the pages?

    and most of all:

    APPROVE THIS CAMPAIGN?

    C'mon...they knew damn well what was going on, and could have stopped this from ever happening by simply NOT authorizing it to go any further.

    ..and damage resulting from this or not, they still should have faced a steep fine.
     
  4. Aug 4, 2006
  5. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    There have to be occasions when the "outsourcing" excuse is actually true imo.

    In this case JF admitted fault upfront from the start. Fault for not having the right control systems in place to pick up this campaign and kill it, and it looks as if the investigating team has confirmed their explanation.

    Note the following from the report Bryan has published above:

    4) The investigating team report indicates that it is satisfied that the Jackpot Factory claim to have outsourced the project initially is correct. However, the report finds, and Jackpot Factory management conceded that the company's supervision of the project was inadequate.

    5) The report confirms that internal disciplinary action taken by the company against those responsible was appropriate.

    6) The Committee also considered the more positive aspects of the case and in particular the actions of Jackpot Factory in the immediate aftermath of the issue coming to public attention. On two occasions the company admitted fault in the matter and offered public apologies.

    Management backed this up by re-directing company resources and mounting a committed and energetic exercise to track down every element of the campaign that could be found in order to remove it, at the same time urging the public to report any elements discovered so that these could be addressed.

    Judging by the closing comments of the compliance committee it looks as if new controls have been instituted under the direction of the investigating team. Hopefully that will ensure that this does not happen again.

    This should send a warning signal to other operators too - point (9) of the findings is interesting in that it underlines that there were businees consequences for JF as a result of public repugnance at the campaign.

    Regarding the question of a fine, the final paragraph of the committee's findings indicates what eCOGRA's remit is, I think. It's to investigate non-compliance incidents and then ensure the company gets back on the straight and narrow.

    Presumably if a company refuses to do that, the only punitive measure that can be applied is the permanent removal of the Play It Safe seal, and that probably entails excommunication, too.
     
    Last edited: Aug 4, 2006
  6. Aug 4, 2006
  7. AussieDave

    AussieDave Dodgy whacko backstabber

    Occupation:
    Gaming SEO Specialist & Casino Webmaster
    Location:
    Australia
    Well I guess here goes another 55+ page thread of more JF bashing!
     
  8. Aug 4, 2006
  9. kwblue

    kwblue Webmaster webmeister

    Occupation:
    Engineer
    Location:
    USA
    Now - if we could get this type of investigation going for:

    888.com!!!!!!!!!!

    and

    Casino Partners



    For blatant spamming, affiliate scrapers, spamdexing, and any number of offenses that are JUST AS BAD - but completely overlooked.

    I think this is a joke, running an investigation on JF when there is so much worse out there. My opinion, though...
     
  10. Aug 4, 2006
  11. Scooter7

    Scooter7 Meister Member

    Occupation:
    Gaming
    Location:
    Toronto
    I'm not expecting miracles, but the quoted point's logic does not satisfy me.

    It's akin to saying that a person who steals the stop signs from an intersection isn't as guilty since no car accidents occurred there.

    Also, it would be impossible to prove whether or not any harm was caused to any individual player, therefore claiming that there was 'no evidence to show...harmed' carries no weight imho.


    Just my opinion.
     
  12. Aug 4, 2006
  13. rowmare

    rowmare Dormant account

    Occupation:
    Webmeister and mom.
    Location:
    Vancouver Island
    eCOGRA COMPLIANCE COMMITTEE REPORT demonstrates that eCOGRA's investigation was in depth and covered all areas of possible concern with regards to the Jackpot Factory search engine issue.

    My compliments to eCOGRA for doing a good job. :thumbsup:

    Let's not turn this into another 30 pages of trashing Jackpot Factory for their SEO mistakes - mistakes which they have stood up and taken full responsibility for. Complaints were made, resulting in Jackpot Factory's eCOGRA seal being suspended while an investigation proceeded.
     
  14. Aug 4, 2006
  15. kwblue

    kwblue Webmaster webmeister

    Occupation:
    Engineer
    Location:
    USA

    This I agree with.

    Now - get eCogra to look into 888, CasinoPays, and Casino Partners SPAM. They are damaging the industry pretty bad IMO.
     
    2 people like this.
  16. Aug 4, 2006
  17. spearmaster

    spearmaster RIP Ted

    Occupation:
    Devil's Advocate
    Location:
    Heaven
    This is putting it very mildly. The campaign not only portrayed ficticious and misleading scenarios, it actively sought to prey on the vulnerabilities of weak or sick people. This alone merits heavy sanctions if not termination of membership.

    I take this to mean that not a single person clicked on a link or signed up at a casino. I find this absolutely incredible considering the size and prominence of the campaign. In any event, this can hardly mitigate the intent of the campaign and, in a real-world situation, this would not be considered mitigation at all under any circumstances.

    Again, totally incredulous. This was a huge campaign, and very controversial, to say the least. For anyone to believe that the staff or contractor would NOT tell management of this campaign, let alone launch it, is a total insult to the intelligence to all people in the industry.

    And exactly what action was taken? Staff had already left the firm well before this issue came to light - so exactly WHAT action was taken against whom?

    It took them nearly a month, and on a couple of occasions they claimed that everything had been fixed when in fact the opposite was true. I do not consider this a positive aspect at all. Jackpot Factory should have taken down their entire site and replaced it with a simple one page site indicating that maintenance was going on. They did not acknowledge their complicity in the issue except in the forums, when they should have been required to either publicly apologize on the front pages of their sites or send emails to all players.

    Challenge. Based on the above information I cannot believe this to be true.

    Irrelevant. If a criminal were caught committing a crime, would he be let off if he promised not to do it again? Obviously not saying that JF is criminal but this point cannot be considered mitigation either.

    Irrelevant. Damage to business and reputation was their own doing, and should have no bearing on any subsequent decisions taken with regards to their status. Had the evidence shown otherwise, would this have caused eCOGRA to take a negative view of this point?

    Irrelevant. Might be allowed if JF had committed a relatively minor mistake accidentally - but this is way beyond accidental or minor.

    Messrs. Catania, Galston, and Hirst, I respect your positions and past work in the industry and I believe that you feel that you have done the right thing here. I believe all of you are no-nonsense, honest businessmen/contributors and have all played key roles in the development of the online gambling industry.

    However, I believe my opinion will represent a majority of observers (though I am only speaking for myself). I believe that you have been mislead and misinformed in order to reach this atrocious decision and I urge you to reconsider, re-investigate, and interview parties outside of Jackpot Factory who may have additional knowledge and evidence which you have not yet seen.

    At this point, I have nothing else to say except to register my extreme disappointment at this development.
     
    9 people like this.
  18. Aug 5, 2006
  19. AussieDave

    AussieDave Dodgy whacko backstabber

    Occupation:
    Gaming SEO Specialist & Casino Webmaster
    Location:
    Australia
    I agree :thumbsup:


    eCogra had to go after someone though!

    It took the heat off 888.com and John Anderson's obvious conflict of interest issues. 888.com flew under the radar once again followed closely by CP.
     
  20. Aug 5, 2006
  21. AussieDave

    AussieDave Dodgy whacko backstabber

    Occupation:
    Gaming SEO Specialist & Casino Webmaster
    Location:
    Australia
    As far as CasinoPays and Casino Partners eCogra wont do jack.

    In so far a 888.com eCogra wont act on any other compliant unless it comes from a player.

    I'm sure there must be more than a few webmasters that also hold a player account at 888.com. Though, unless it's player related issue, eCogra have said they wont get involved. More Spin Doctor BS imo.

    Though they (Andrew Beveridge CEO) didn't have an issue with putting out a press release that voiced eCogra's views on the actions of GamFed & their scumware.

    Bit hard biting the hand that feeds you :D
     
    Last edited: Aug 5, 2006
  22. Aug 5, 2006
  23. RobWin

    RobWin closed account

    Occupation:
    Who knows?
    Location:
    A Vault!
    Spearmaster, your analysis is beyond rebuttle. I agree totally and could have not said it better myself. What a real disappointment hearing this from eCOGRA :mad:
     
  24. Aug 5, 2006
  25. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    The negative reaction here is what disappoints me the most. eCOGRA have made a conscientious effort to mount a pretty impressive committee of wider industry experts, sent an investigating team to wherever JF is and then made public what I consider to be a transparent finding based on fact.

    That's a first in this industry in my experience, yet it is being actively discounted here.

    No attempt has been made to sweep this under the carpet, and it is a pity that this is not better appreciated.

    To those who expect fines or other punitive action instead of remedial measures, may I repeat the final paragraph of the findings?

    Quote: The goal of eCOGRA in incidents such as this is to remove the immediate cause and potential for harm as quickly as possible, and then through fair and factual investigation isolate the reasons and ensure that systems are in place to guard against any repetition. These objectives have, in the opinion of this Committee, been met. Unquote

    My understanding is that eCOGRA exists to set and enforce player protective standards of conduct on the 85 online gambling venues using Ongame, 888.com and Microgaming software that have voluntarily submitted to its authority, and the only punitive weapon seems to be the removal of the seal in cases where a member refuses to comply with remedial measures. That is not the case here.

    To sidetrack this issue (can anyone forget the extreme PLAYER opprobrium this issue rightly generated?) into a totally unrelated matter like the 888.com issue in my opinion acts as a distraction here.

    I support those who are critical of the sitescraping and blog spamming with which 888.com is so frequently accused, but a 888.com thread already exists at CM and just about everywhere else on the Web and can be added to without the risk of derailing an important discussion here.
     
  26. Aug 5, 2006
  27. dominique

    dominique Dormant account

    Occupation:
    webmistress
    Location:
    The Boonies
    This matters to me a lot.

    It is a show of goodwill and willingness to fix. I am sure they lost a whole bunch of money with this mess, and they bit the bullet and fixed things.

    Sorry Jetset, but the comparison to 888 comes to mind again - 888 has asked people to police the search engines for them and to report things, but they are not proactive and are not mounting any exercise to track down their own mess.

    Casinopays is even worse, they have nothing to do with eCOGRA though.

    Of all the searchengine abusers out there, JPF is the only one who actually acted proactively to rectify the problem.
     
  28. Aug 6, 2006
  29. RobWin

    RobWin closed account

    Occupation:
    Who knows?
    Location:
    A Vault!

    Dominique I have to disagree with you on this because if Jackpot Factory had really been proactive there would not have been a problem to rectify in the first place.

    -------------------
     
  30. Aug 6, 2006
  31. winbig

    winbig Keep winning this amount.

    Occupation:
    Bum
    Location:
    Pennsylvania

    That and it took them a month to take these pages down. Not to mention (again) that during this time they kept saying it was fixed when it wasn't.
     
  32. Aug 6, 2006
  33. dominique

    dominique Dormant account

    Occupation:
    webmistress
    Location:
    The Boonies
    All true, but compared to the other offenders they still smell like a rose.

    I prefer someone who does something wrong and fixes it to someone who does something wrong and expects others to fix it, and the worst is the one who does something wrong and is resistant to any type of fix because the profits are too nice.
    [​IMG]
     
  34. Aug 6, 2006
  35. winbig

    winbig Keep winning this amount.

    Occupation:
    Bum
    Location:
    Pennsylvania
    True, I give them a :thumbsup: for ultimately making good on their promises to stop this "campaign"....it's just the time it took for them to do it that I have a problem with. As stated above, they had many alternatives to choose from rather than just leaving the pages up for so long while they were hunting down the root of the problem....
     
  36. Aug 6, 2006
  37. The Watchdog

    The Watchdog Dormant account

    Occupation:
    sports, poker, casinos
    Location:
    Costa Rica
    IMHO

    I read the meister's newsletter ...

    The eCogra explanation of how the Jackpot factory's issue was handled just made me sick..

    I have given my opinion about eCogra's operation in the past, and won't give them more bad comments..

    Never the less, every day is more obvious to me that their operation is not working properly.
     
  38. Aug 7, 2006
  39. RobWin

    RobWin closed account

    Occupation:
    Who knows?
    Location:
    A Vault!

    Totally agree winbig
     

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