Ok, lets put aside the moral aspect for a moment.
Let's get professional and talk SEO.
Your content is lousy from an SEO aspect. It consists of irelevant keywords, overuse of relevant keywords and fluff and little else.
This is what google itself has to say about the things in these stories:
Don't load pages with irrelevant words.
If a site doesn't meet our quality guidelines, it may be blocked from the index
This type of SEO will work in cheating your way to the top of an engine, but for a short time only.
It has no staying power.
A casino like the ones JF has wants to be in business for the long run. That is why they have not cheated players or affiliates or anyone I know of.
Now they put such trashy stuff on their sites, trashy enough from even an SEO perspective, to get the casino excluded from search results.
What sense does that make?
Additonally, this sort of nonsense hurts the image of the industry immensely. We really don't need that, we try to self police and keep things on the straight and narrow .
This sort of drivel is not what gets you good engine rankings and keeps you there.
Sites like CasinoMeister, GoneGambling and GamesandCasino have solid, good engine rankings.
Why? What is the difference?
They were built for the user, the player. They aim to give the visitor exactly what they came for. THAT is good, durable SEO. And in the end, that is what google rewards.
All the little SEO tricks like getting indexed under irrelevant keywords are bad for the site in the long run.
In SEO, what goes around, comes around.
So, this was not only a moral fiasko, the SEO itself was equally bad for a place that would like to be here for the long term.
JF should be glad this stuff came out before they suffered the consequences of bad SEO.