mary
Dormant account
- Joined
- Dec 12, 2000
First, let me say that I don't operate an online gambling marketing site of any kind, so you can just disregard everything I say...
but really, do casinos need affiliates? I see the affiiate system as being set up totally in the favor of the casinos. The affiliates assume all the initial investment and risk of setting up sites. If they bring in new players, swell, but if they get into confilct with one another or with other forms of marketing, the casino isn't going to feel any pain. This occurs to me looking at the list of operators--the oldest operators on the Internet--who still abuse their affiliate partners by using popup marketing. Casino On Net. World Wide Telesports. Lucky Nugget (that's Microgaming). Intercasino. Stanley Leisure.
I also don't think they will care much about the rakeback issue. If a software provider bans rakeback marketing among all their own affiliates, they will lose competitive advantage to sites that do allow it. Unlike other forms of gambling, poker players actually talk to each other; rakeback programs literally can use MLM and word-of-mouth to reach players with something that they'd actually want (free money!). Would a poker room want to monitor player chat for such trolling?
Gambling Federation may provide a test case. Since they've been dumped from the leading affiliate networking venues, will they survive? Will they be able to make up that lost player base with other forms of advertising?
I hope they don't. Players and affiiates have common interest in enforcing some standards of ethical behavior on the part of casinos and sportsbooks.
but really, do casinos need affiliates? I see the affiiate system as being set up totally in the favor of the casinos. The affiliates assume all the initial investment and risk of setting up sites. If they bring in new players, swell, but if they get into confilct with one another or with other forms of marketing, the casino isn't going to feel any pain. This occurs to me looking at the list of operators--the oldest operators on the Internet--who still abuse their affiliate partners by using popup marketing. Casino On Net. World Wide Telesports. Lucky Nugget (that's Microgaming). Intercasino. Stanley Leisure.
I also don't think they will care much about the rakeback issue. If a software provider bans rakeback marketing among all their own affiliates, they will lose competitive advantage to sites that do allow it. Unlike other forms of gambling, poker players actually talk to each other; rakeback programs literally can use MLM and word-of-mouth to reach players with something that they'd actually want (free money!). Would a poker room want to monitor player chat for such trolling?
Gambling Federation may provide a test case. Since they've been dumped from the leading affiliate networking venues, will they survive? Will they be able to make up that lost player base with other forms of advertising?
I hope they don't. Players and affiiates have common interest in enforcing some standards of ethical behavior on the part of casinos and sportsbooks.