- Joined
- Jan 28, 2016
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- uk
yeah I wasn't having a go, just making a suggestion.
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edit: are they getting the extra traffic through some sort of deal with the search engine for a higher placing in results?

They - like all of the big affiliates - engage a large amount of resources in getting other websites to link to them. They also bring in Search Engine Optimisation (SEO) services to look at structuring their content and site to ensure that the search engines like it and know the best terms to rank it for.
If you're really interested you can learn more about SEO here -You do not have permission to view link Log in or register now.
TP
P.S. We have to do the same btw. Diverting resources away from SEO to fund BetBlocker has resulted in our business shrinking significantly in the last 18 months.
At least that is a good cause, and also has the potential to be taken up by the casino sites and help more folk in trouble.I think either ladbrokes or corals had a link to one of the blocking software programs.
I came upon your pogg site from searching for complaints, so they are a good way of driving traffic [and a good service to the player] it's a real way of finding out how certain casinos treat players in specific situations - you can learn a lot from these about a casino's ethos and values.
There's a disconnect here between reality and public perception of what's going on.
The site in question is huge in Search Engine Optomisation terms. To put this is perspective - there's a half dozen affiliates participating in this conversation - if you combined the traffic that all of these participants receive, and I'm including CM and TP, you would still likely fall far short of this single site.
To try and give readers something that they can visualise here's some ranking figures from ThePOGG.com:
![]()
I've highlighted 4 important pieces of information.
Firstly the top left red arrow - this data has been filtered to show only ranking 1-5. Anything below that is not included (and doesn't get much traffic).
Directly below that you can see the number of search results we turn up in the top 5 for each country.
On the far right you can see the position we turn up in.
And in the middle you can see the volume of people searching for this term. The table has been filtered to show the terms with the biggest number of people searching for them at the top.
Here's similar data for Casinomeister:
![]()
You can see that they turn up for less search terms (arrow on the left) than ThePOGG, but those search terms have high volumes of traffic and they rank higher for them.
And here's the affiliate being discussed:
![]()
They turn up in the top 5 for around 2.5x as many terms as CM and TP combined. The volume of traffic searching just for the their top term is greater than the volume of searches for all of the results I showed for CM and TP combined. It is also a far more targeted term that is of a high value (compared with 'cafe casino review' who we don't work with and 'red queen casino' who have been closed for some time now).
Most readers here would consider CM and TP to be well known entities within this industry. That may be true, but we are far from powerhouses in terms of our ability to drive traffic. Both sites sacrifice massive amounts of revenue to try and work in an honest fashion. But there is a flip side to having integrity. And that is that large swathes of the industry are really only interested in an affiliate's ability to drive traffic. This affiliate has this in buckets. If the 'right thing' is for operators to terminate their relationship with this site and they're not inclined to do the right thing by themselves, then it comes down to how concerned the operator are about losing us as a partner. Our leverage, even if we were to get a group of affiliates working together, is minimal. We don't have the traffic to force anyone's hand.
TP
P.S. And this site would still come behind AskGamblers by a significant distance I would reckon.


Don't want to sound overly negative or sarcastic, but IMO the few that raise concerns and protest (like you and us here at CM) are less than a drop in the ocean. It feels like we are fighting windmills....a lot of hot air and little result.
, how many middle men there are]As far as I'm aware you are not allowed to bid on PPC terms in the UK without a UK license. Can anyone correct me if I'm wrong about that?
![]()
If I'm right then someone with a UK license is bidding on these terms and sending traffic through to the same rogue operators that are on all of the other sites (search term 'casinos not on gamstop' btw)
TP
That's insane - Sauna, steam room, gym and casinos not on gamstop...
Regarding Google ads, I can confidently say that there are "tricks" to get ads approved without providing a licence.
As this situation came to light it very quickly became apparent to me that any good that we are doing with BetBlocker is more than offset than the harm that these affiliates are doing. These terms are now drawing in big traffic:
![]()
![]()
I think you may be right on this front. If you look at the results, two of them contain a mis-spelling on "without" (not sure how that would help) and "gamstop". To me that suggests that someone may be gaming adwords by tricking it into believing that this isn't a gambling related term, knowing that their account will be shut down soon (I'm in the process of reporting this now), but simply not caring.
I'm also drafing a complete report on everything that's been going on for the UKGC. I cannot say whether they'll take action or not but I dearly hope they do. Some of those massive fines would serve certain parties their just deserts right now.
TP
The simple answer would be for the decent licensed casinos to prohibit ANY affiliates from advertising them alongside or in conjunction with unlicensed and unregulated sites, whatever the market. Eschew short term gain for the long term benefit of their reputations. If only...So it seems newcasinoway have removed the non gamstop page, but every casino I tagged are still advertising on there, alongside some of the casinos that were on the non gamstop page.
Where exactly is the incentive to stop affiliates doing this type of thing, when casinos won't cut of the revenue stream? Any of the reps feel free to answer? Please don't insult us by saying anything along the lines of its better to educate people blah blah blah, thats horseshit, as they know EXACTLY what they are dong by creating the page in the first place.
The simple answer would be for the decent licensed casinos to prohibit ANY affiliates from advertising them alongside or in conjunction with unlicensed and unregulated sites, whatever the market. Eschew short term gain for the long term benefit of their reputations. If only...
On the other hand, let them do nothing and see if ultimately the fines and sanctions they get hit with by the regulators in various markets for breaches of advertising and/or RG codes make it all worth while.
I have a feeling thePOGG's report will be quite incendiary to the regulators that receive it.
I agree, however, any decent casino would do that voluntarily. Out of all the reps, only Casumo replied and Jan liked the post, @Team.Videoslots haven't even replied, considering how active they are on here you would think they would. As long as the affiliate is delivering customers, all is ok though.
The simple answer would be for the decent licensed casinos to prohibit ANY affiliates from advertising them alongside or in conjunction with unlicensed and unregulated sites, whatever the market. Eschew short term gain for the long term benefit of their reputations. If only...
On the other hand, let them do nothing and see if ultimately the fines and sanctions they get hit with by the regulators in various markets for breaches of advertising and/or RG codes make it all worth while.
I have a feeling thePOGG's report will be quite incendiary to the regulators that receive it.
All that is available today was implemented either under pressure from authorities/public sentiment or directly because new regulations forced them. Yet, even what we see today is all watered down to the minimum thanks to some of the most intense lobbying you can imagine.
LCCP 5.1.8.1 said:"Licensees should follow any relevant industry code on advertising, notably the Gambling Industry Code for Socially Responsible Advertising."
Gambling Industry Code for Socially Responsible Advertising said:"8. Although the Industry Code provides a benchmark for the Industry, operators can and often do go beyond its requirements. The gambling industry has a responsibility to ensure that it takes all reasonable steps to minimise the extent of problem gambling and to prevent underage gambling from taking place. Socially responsible advertising is essential if that is to be achieved."
Gambling Industry Code for Socially Responsible Advertising said:"General Principles
18.Before the Industry Code moves on to address a number of specific issues, the following list contains general principles that gambling operators should take particular care to adhere to when they are developing and placing advertisements:
- care must be taken not to exploit children and other vulnerable persons in relation to gambling activity; and "
UKGC said:preventing gambling from being a source of crime or disorder, being associated with crime or disorder, or being used to support crime
definition of accessory said:"An accessory is a person who assists in the commission of aYou do not have permission to view link Log in or register now., but who does not actually participate in the commission of the crime. The distinction between an accessory and aYou do not have permission to view link Log in or register now.is a question of fact and degree "
2 September 2019 /igaming
The GB Gambling Commission believes further improvements to the online self-exclusion system GamStop are needed before it becomes mandatory for all licensees to integrate with the solution.
While the majority of UK licensees have partnered the system, the Commission told iGamingBusiness.com that more work must be done for signing up to GamStop to be a key licence condition.
‘’We welcome the establishment of GamStop and the ongoing steps they have been taking to continually develop and improve the scheme,” the Commission said of the solution. “We are pleased to see that a large number of people are already getting protection through signing up and we hear directly from people about the benefits it has provided.
“However, the scheme has not yet reached the point where we are satisfied to trigger the requirement for all operators to become members," it added. "We will continue to support GamStop’s work to ensure the further developments and improvements are made.’’
Is this still the position today, that it isn't a requirement yet?
NB: the front page of gamstop still says "In due course, all online gambling websites will be required to join by the Gambling Commission. "
I thought the non-gamstop casinos we were discussing were based in places like curacao not the uk?
Is this going to complicate matters if the ukgc haven't yet made it mandatory?
Had a quick look through Twitch this evening, Christ there are so many casino streamers promoting dodgy casinos nowadays.
Even @Chipmonkz has resorted to promoting the crappier Aspire and Netkan brands in the past few days!
They wont make it mandatory until it is fool proof. It is still very easy to get round at this stage as has been proven numerous times over. I haven't spoken to the UKGC for a couple of months now, but I understand the date where is going to be mandatory could be the end of next year as Gamstop are still developing improvements and having a robust system in place for checking(there have been anomalies).
The point is it's very obvious what Gamstop is and who it is intended for. For affiliates to deliberately setup to advertise Curacao bullshit to problem gamblers is absolutely unacceptable and as @ThePOGG says, criminal.
But not bCasino, no?
you promoted them, long after they were rogue on here.Can't say I saw any to be fair.
you promoted them, long after they were rogue on here.

Very much so![]()
Plus you keep mentioning you aren't in the business any more, yet are still getting commissions, as recently as this month.
Anyone might think someone was attempting to distance themselves from something.

Trying to guess from your posts today....Whilst I can't speak for other people you have named, I would like to know more on the commission I earn't last month. Evidence please sir
Thanks to NetEnt, I have 112,983 reasons not to be bothered continuing this conversation this evening.
Whilst I can't speak for other people you have named, I would like to know more on the commission I earn't last month. Evidence please sir
Thanks to NetEnt, I have 112,983 reasons not to be bothered continuing this conversation this evening.

And I'm sure companies house would like to know that Tom Defty had a partner who owned 50% of the shares, contrary to his filings at companies house.
You are either Tom, or you have breached the companies act, or have lied about owning 50% of the company.
Before I give you the evidence you ask for (which I'm sure you know I can do or I wouldn't have stated what I did), does Tom take part in discussions on here, as I know you stated in the past he didn't? Maybe he could chime in?
Aside from that, congratulations on your win![]()
F***ing hell will people stop winning Jackpots please, it's really triggering

