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Roxy Affiliates announcement

Discussion in 'Affiliate Issues' started by RoxyAffiliates, Jun 6, 2013.

    Jun 6, 2013
  1. RoxyAffiliates

    RoxyAffiliates Dormant account

    Marketing & Affiliate Manager
    Firstly Roxy Affiliates would like to offer an apology to all affiliates and parties involved, for the delay in posting an official response on the forum.

    In light of the recent postings, we have carefully reviewed the comments and input we received from our partners, and based on this, we would like to make a general statement which we hope will serve as a just and fair approach to the concerns raised by some affiliates reading or posting in this forum. As you will see in the conclusion of this statement, we are actively reviewing and reopening accounts as more fully explained below.

    Roxy Affiliates is a well-established programme with over 10 years’ experience, operating as a trusted and fair partner with many affiliates in various markets. We are eCogra certified, having undergone an extensive audit of our programme, and we take pride in the relationships that we have fostered over the years and we are devoted to maintaining these partnerships.

    The online gaming industry has undergone massive changes in the past couple of years, with most of Europe heading towards regulation, meaning additional costs are incurred by operators, not only in terms of gaming tax, but also overheads and costs applicable to acquiring licences in markets we wish to pursue. As a result, more and more markets now operate with very different margins, which subsequently have had an effect on affiliates as well as operators.

    We have invested over one million Euro in securing licences in two regulated markets, Italy and Denmark, meaning we are taking a long term view in these markets which we will continue to operate in indefinitely. This is a great opportunity for affiliates to secure long term revenue streams.

    That said, the changes in the industry have forced us to make some key changes in terms of how we operate.

    One key change involved updating our terms and conditions which took place in Oct 2012, and we would like to stress that these new terms have not been applied retroactively to any affiliate who has not agreed to the new terms.

    Another more recent development has been the closure of some affiliate accounts, which we understand is, and has been the main cause of concern to affiliates.
    We would like to clarify our reasoning for closing some of these accounts, and the terms applied in these instances:

    • Accounts sold to third party operators – clause 7.3 clearly states you cannot transfer the ownership of an affiliate account

    • Inactive accounts - clause 1.1 and 4.1 state that affiliates “…are responsible for promoting the merchant..” and “..are responsible for directing customers to the site..”. Clause 10.1 refers to the fact that the agreement “…will be continuous unless either party terminates the agreement”.

    The above mentioned clauses were applied to a variety of affiliates who had stopped promoting our brands, and who had failed to bring in any new players in the space of the past 12-18 months.

    We highly value our long-standing reputation amongst the affiliate community and our relationship with reputable organisations such as GPWA, AGD and Casinomeister.
    As such, the Roxy Affiliates Management team would like to apologise for any upset caused and would like to reassure affiliates that we are actively reviewing and reopening accounts based on your feedback.

    We have made the decision to reopen affiliate accounts marked as closed due to inactivity as long as the accounts have not been abandoned or sold. We consider an account abandoned only if our repeated attempts to communicate with the affiliate have failed. If we are able to reconnect with an affiliate whose account was thought to have been abandoned, then we will also reopen the account.

    Please contact your dedicated account manager or send an email to This email is not visible to you., should you wish to discuss this in more detail or for further clarification.

    Roxy Affiliates Management
  2. Jun 6, 2013
  3. Webzcas

    Webzcas Winter is Coming!

    Block S25, South Stand, Ashton Gate, BS3
    I've already posted your statement above here http://www.casinomeister.com/forums...ightshare-i-sense-something-8.html#post560930, which you posted on the GPWA yesterday.

    Nice of you to finally respond here, after what? 37 days!

    My responses to your statement are below:

    1) eCOGRA should not be dishing out 'Affiliate Trust' seals to Affiliate Programs. It is worthless and means nothing. If anything eCOGRA should have backed out of the affiliate side after the Grand Prive audit fiasco.

    2) Affiliate accounts do not cost anything to maintain, FULL STOP! If an affiliate has an active historical player base that is still earning Roxy money, then the affiliate should be paid. Closing their accounts means Roxy Affiliates are cutting their costs, by not having to pay the affiliate, meaning in layman terms that Roxy are actually 'stealing' monies from the affiliate that referred those players.

    3) Lastly, the lovely FU Quota clause. A tactic many programs such as Wagershare implement at management discretion. This is bullshit I am afraid and your program deserves to be avoided by all affiliates. Especially those that only do this on a part time basis and do not have the player throughput the larger affiliates have.
  4. Jun 6, 2013
  5. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Actually, eCOGRA was instrumental in finding about $18k of payments that should have been made. Most of the fiasco that was being made was from an affiliate community that were strung along by false accusations.

    Actually, if you ask around, you'll find that some affiliate programs - especially those that use third party software have licensing costs and other extraneous billings. But I agree, affiliates should not be placed in a situation where they have to keep producing players to remain "active". Unfortunately, most affiliate agree to these types of terms when signing up.

    Just to mention, most affiliate programs have these clauses. Just like players who agree to not play certain games when accepting bonuses, or to not sign up at a casino that forbids students from playing, affiliates need to be wary as well and read all of the terms and conditions before stating "I agree."

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