PR: Playtech claims International Corporate Event Awards win for ICE 2016


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Jun 30, 1998
Playtech claims International Corporate Event Awards win for ICE 2016

Judges describe “Outstanding event production” at ICE Totally Gaming 2016 – Playtech beats Google and BP to award

London: July 19th 2016 – Playtech, the world’s leading Omni-channel gaming software and services supplier, has triumphed over international technology and energy giants Google and BP to claim the prize of ‘Most Effective Agency Collaboration’ at this year’s prestigious International Corporate Event Awards.

The awards ceremony took place at the iconic Victoria and Albert Museum in central London, attended by professionals from some of the world’s biggest and most popular brands and their event agencies.

Playtech’s exceptional stand at the ICE Totally Gaming exhibition in February this year, was recognised by the judges for its “outstanding event production” with the company beating fellow contenders Google and BP.

Work began on the stand project in July last year in partnership with brand experience experts 2Heads, in order to put together an integrated, visual and experiential customer journey around the company’s pioneering Playtech ONE Omni-channel solution, and incorporating this experience into every element of design and messaging.

The Playtech ONE brand encapsulates the power of the Playtech offering that enables players to play any product, across any channel and on any device creating the ultimate customer journey for the company’s ecommerce customers.

To fuel the content-rich experience an extensive content strategy was developed from the findings recorded at brand experience workshops. Together Playtech and 2Heads creatively developed, storyboarded, scripted and produced an extensive catalogue that amounted to in more than 40 minutes of content.

This visually reflected Playtech ONE with architecture that played with perspective, and an environment that changed, evolved, engaged and drew visitors’ eyes to the heart of the space.

The gigantic 900 metre space was devised across two floors and housed the latest cutting-edge technologies including a 36-metre central screen, 92 video content screens, and hundreds of mobile and retail devices, all combining to provide an unforgettable visitor experience.

The judging panel said: “We unanimously agreed there was a clear winner. The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery.”

Shimon Akad, COO, Playtech, said: “The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech ONE offering.”

– Ends –

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.

For further information contact:

Playtech plc
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger

Andrew Smith, Head of Investor Relations

+44 (0)20 3772 2500
+44 (0)1624 645954

Bell Pottinger
David Rydell / Olly Scott / David Bass / James Newman
I see awards are going the same way job titles have been in recent times, vague and jargony - ‘Most Effective Agency Collaboration’

I got an email from a mate the other day, in their signature was the following job title 'Principal branding experience strategist'

Come on, what is that? :confused:
I have to say their stand appeared pretty mediocre to me when I did my illicit filming at ICE this year. No doubt some mutual back-scratching and golf course handshaking here. Then again as I don't play at or promote Playtake casinos I confess I didn't take that much interest in their stand.

I found a much better use for my time, i.e. perving at the 'Twerking Girls' on the Endorphina stand! :D;)
Clearly morality was not being judged, else they would have been disqualified for allowing their licensees to con and thieve progressive payouts for themselves, and then make the money vanish from the accounts when shortly after they wind up the business and sell it on as a shell. WH never did manage to find what happened to that 2M CAD, it was obviously embezzled in some way from the company coffers before it was sold on to them, otherwise it would have been listed in the accounts as an "exceptional item" that earned the company an additional 2M CAD, and would have been easily traceable in an audit, even if it had been spent on wages, servers, marketing, etc.

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