PR: 32Red acquires Go Wild Casino's UK customers

Recent announcements seem to be targeted at making the move as close to Sept 16th as possible, the cut off date for applicants to be granted continuation licences. I mentioned in another thread that for those casinos who have yet to tell players they are pulling out, but that we know are (Fortune lounge brands for example), they will cut players off by the 16th rather than hang on to the bitter end on the 30th. My reasoning is that before the 16th, they still have time to put in a late application, and so are not doing anything wrong by "continuing" to serve UK players. However, if they haven't applied by then, it's clear that they will have to cease serving UK players for a period even if they do apply after this date. This leads them into a "grey area", especially if they have no intention of applying, so to stay in the clear legally, yet serve UK players for as long as possible, the 16th is a key date.

After all, they may want to change their minds later on after the dust has settled, and will not want any of their past behaviour to derail their chances of being approved.

This "hard" 16th deadline seems to be showing up for Micrgaming sites. This is a bit speculative but we know that Microgaming is also applying for a licence with its remaining UK sites and that in their application they need to detail their whole operation including which partners are UK facing and which not. This hard deadline for the partners is likely a Microgaming requirement. Speculative but there is some logic to it.
 
Are you a player from UK?:confused:

32RED only bought the players from UK.

I think he means that GoWild allowed his country. But 32REd don't. So he loses 1 account and new one is not possible as excluded at 32Red.

Really great for them then. How about if all the uk players at gowild also have 32red account? or most of them seems non logical this agreement..... :confused:
 
Hey Mattsgame,

Players who are tagged to affiliates will be remapped to your 32Red affiliate account and we will continue to pay commission moving forward. If GW affiliates do not have a 32Red affiliate account, they will need to open an account so we can continue to pay them. I understand this will be communicated by GW this afternoon.

Regards,
Mark

Mark,

What happens if those players already have an account at 32Red and are tagged under a different affiliate?

Cheers Matt
 
You can still play at Go Wild Chu, its only the U.K players

Edit: Beaten to it

Yep, 32Red was not serving your "somewhere in Asia" grey/black market and GoWild was/still is. It seems that at least some sites are polarising between white market UK facing and grey market non UK facing - as I predicted would happen.
 
Are we allowed to say "&$^£( ^$^$ $)(&$ %(*)($^!!!" :eek:

Would have been nice if someone had thought to inform their affiliates and not just let us find out like this :mad:

Not sure if this is good or bad news right now - I guess time will tell...
(These are the 2 most popular MG casinos on my website)

KK

I assume you received this email by now KK as just got this.

Dear affiliate,


We have been servicing players from the UK for over 5 years and have enjoyed being part of a vibrant and competitive market. Further to announcements detailing the proposed new licensing, regulatory and taxation regimes in the UK, we undertook a thorough review of our UK business going forward. Further to that review we have decided to focus on our successful international operations and have withdrawn from the UK market. We were happy to have reached an agreement with 32Red Plc who then purchased our UK database.

As our valued business partner, we’d like to inform you that these imminent changes would come into effect starting the 10th September 2014. To ensure your continued revenue generation, only UK accounts will be migrated to 32Red.com. The migration commences on the 10th September to be completed by the 15th of September and will include all and only UK account holders.

To ensure your revenue share commission, we have agreed that UK players affiliated with your account would be migrated to your existing 32Red.com affiliate account. If you don’t have an account with 32red affiliate program, please register one at Outdated URL (Invalid) at the earliest convenience. We have agreed that your commission structure will remain on the same level unless you have an existing commission agreement with 32red.

Rest assured that all revenue generated before the migration date will remain under your GoWild account earnings to guarantee you will not lose out on commission. For any customers located outside of these territories we are continuing to operate as normal and as such you will continue to receive payments in respect of their activity.

As always we are here to assist you with any query or help you may require, please feel free to contact us at any time. Furthermore, for your convenience we have also setup a dedicated migration team at 32red that will handle this process on their side and is available at:
gowildaffiliates@32red.com

Sincerely Yours,
GoWild Affiliates Team.
 
Mark,

What happens if those players already have an account at 32Red and are tagged under a different affiliate?

Cheers Matt

Hi Matt,

Initially we will welcome the GW customers with our standard welcome offer and they will be be able to play with both accounts, however moving forward this will not be an option if we see bonus abuse. We will write to players who are claiming bonuses on two accounts and ask them to make the choice between the two. Having been given estimates in terms of crossover between GW and 32, I don't think this will be too much of an issue.

I hope this helps.

Regards,
Mark
 
Hi Matt,

Initially we will welcome the GW customers with our standard welcome offer and they will be be able to play with both accounts, however moving forward this will not be an option if we see bonus abuse. We will write to players who are claiming bonuses on two accounts and ask them to make the choice between the two. Having been given estimates in terms of crossover between GW and 32, I don't think this will be too much of an issue.

I hope this helps.

Regards,
Mark
You didn't answer his question at all!
He was asking about affiliates, not players.
Read again maybe? :rolleyes:

The question is: If Player A signed-up to 32Red under one affiliate AND to Go Wild under a different affiliate - which affiliate will get tagged to the player after the merger?

KK
 
Here is a copy of the email from gowild about all this.

Hello Paul,

As our valued player, we’d like to inform you about imminent changes
that are about to occur at GoWild Casino. We have taken the decision
not to apply for a continuation license which will allow us to transact
with UK players, this change comes into effect on the 10th September 2014.

To ensure your continued gaming pleasure, your GoWild Casino account will
be migrated to the equally entertaining 32Red.com where you can log in
with your existing username and password.

We will, of course, ensure that the transition is smooth and seamless.
You will be migrated on your existing platform of play and if you have
a cash balance, bonus balance and loyalty points; these will be
transferred to 32Red.com along with your account.

We’d like to thank you for playing with GoWild and wish you the very
best of luck at 32Red.com

If you have any questions, kindly contact 32Red.com:

Email - support@32red.com

Live chat -
You do not have permission to view link Log in or register now.


Phone - 0808 180 3232

Sincerely Yours,
GoWild Casino
 
You didn't answer his question at all!
He was asking about affiliates, not players.
Read again maybe? :rolleyes:

The question is: If Player A signed-up to 32Red under one affiliate AND to Go Wild under a different affiliate - which affiliate will get tagged to the player after the merger?

KK

Hi KK,

Sorry I wasn't clear. The answer is similar. Both accounts will be tagged to their respective affiliate. We don't allow duplicate accounts however so any players abusing bonuses on both of their accounts will be asked to choose which account to remain open.

As I said above, having been given estimates in terms of crossover between GW and 32, I don't think this will be too much of an issue.

Regards,
Mark
 
Investors in 32Red PLC not happy (reading on stock market forums) and the share price has dropped today.

207029k.jpg
 
Investors in 32Red PLC not happy (reading on stock market forums) and the share price has dropped today.

207029k.jpg

Why? Did you have another 4-reel Wild Desire at £3 a spin? :D
 
Sorry to repeat myself but again isn't this a violation of the data protection act?

My information at GoWild isn't a commodity that can be bought, if anyone is buying it I want the money! :D
 
if anyone is buying it I want the money! :D


Whenever you signed up at company A you agreed to the T&C's. When any company A sells to company B everything is transferred and they are in control now.

Businesses by businesses everyday to gain new customers and take over the extending business for one reason or another.

No money for you that's absurd, delete your account if you don't like buyouts.

Example; If Google purchased Yahoo do you really think they'd owe you money? Nope G would be in control of what they purchased, period. :rolleyes:
 
Whenever you signed up at company A you agreed to the T&C's. When any company A sells to company B everything is transferred and they are in control now.

Businesses by businesses everyday to gain new customers and take over the extending business for one reason or another.

No money for you that's absurd, delete your account if you don't like buyouts.

Example; If Google purchased Yahoo do you really think they'd owe you money? Nope G would be in control of what they purchased, period. :rolleyes:

If there were a company takeover or sale then I would agree but that has not happened here. it is explicitly the sale of the UK player database. I am sure that they have taken legal advice and seem OK with it but it is not clear that this is legal, it seems likely that they should have asked permission from the UK players for transferring the data. See this link:

You do not have permission to view link Log in or register now.


Is it ever acceptable to disclose personal data to other organisations for them to use for their own purposes?

It depends. You may be approached by a third party seeking personal data about one of your employees or customers. For example, the police may want information in connection with an investigation, or an individual may want information to pursue legal action. In such cases, you may choose to disclose the information if the conditions of a relevant exemption are satisfied.

Unless one of these specific exemptions applies, individuals should generally be able to choose whether or not their personal data is disclosed to another organisation. If your intention to disclose information in this way was not made absolutely clear at the outset, at a time when the individual had the option not to proceed in their business relationship with you, then you will usually have to get the individual’s consent before making such disclosures.

A decision to share personal data with another organisation does not take away your duty to treat individuals fairly. So before sharing personal data, you should consider carefully what the recipient will do with it, and what the effect on individuals is likely to be. It is good practice to obtain an assurance about this, for example in the form of a written contract.
 
Well I stand corrected until I have time to read the entire thread. I thought they bought them out and took over the casino and customer base.

Sure data sales happen all the time but it's unethical IMO to sell player information, or personal info. in general with details to a third party for personal gain.

I should have waited before posting as I thought this was a casino buyout, my bad. :thumbsup:
 
OK I've glanced over this and it's cut and dry. GW is out of the UK market therefore they sold their customer base to 32.

Is that legal, not sure and not for me to post about but I do know 32 R is a respectable company handling any data. JMO
 
The legality will only be tested if one of the players who's data is sold makes a complaint to the ICO, and the ruling goes in their favour. If this does happen, it will produce guidance for the industry in how to conduct such sales in a regulated environment within the EU.

It's the requirement for "explicit permission" that might cause problems. The ICO is aware of the sneaky tricks used by many companies to gain "implicit permission", such as pre filled tick boxes, or confusing wording that makes people unsure whether it's ticking the box or not ticking the box that leads to them giving permission.

To stay within the rules, GoWild would just have to offer players the opportunity to opt out of the sale and have their accounts closed instead. Some casinos have done this when transferring data to other operators.

The problem here is that so little notice has been given. On the 8th, UK players were invited to a promotion on their GoWild account. On the 9th, the email was sent out, and today the deal is done. The email didn't even offer players the chance to opt out, let alone give them time to do so.

There may well be players who try to log on today unaware of what has happened, and getting worried that their money is gone.

These emails are also finding their way into spam. My GoWild one got through, but the Ruby Fortune one was flagged as spam, and I found it yesterday in the spam folder.
 
I was only making a joke of it P.V. really. I'm not too fussed, I don't even think I have a GoWild account but we see complaints about the selling of personal data to third parties most days of the week in the non casino World so I don't see how they can just buy a database of customers details.

Hopefully 32Red can give us more information anyway seeing as they've been active on this thread.
 

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