PR: 32Red acquires Go Wild Casino's UK customers

Casinomeister

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Location
Bierland
This just in:

32Red Plc
(“32Red” or "the Company")


Acquisition

32Red Plc, the award-winning online gaming operator, is pleased to announce today that it has acquired the UK customer database of the Go Wild casino from Go Wild Malta Ltd. Go Wild’s UK customers will be migrated to the 32Red platform on or before 15 September 2014.

Matt Booth, Commercial Director, 32Red Plc, commented:

“This acquisition fits well with our growth strategy for the UK market. The migration of players from Go Wild to 32Red is a low-risk and seamless transfer as both businesses utilise the Microgaming platform and games content. Players will continue to use the same login and passwords to access their accounts and we will be active in showcasing the 32Red experience to these newly acquired players.”

9 September 2014
Enquiries:

32Red Plc Tel: 00 350 200 49396
Ed Ware, CEO
Jon Hale, Finance Director

Numis Securities Limited Tel: +44 (0) 20 7260 1000
Chris Wilkinson (Corporate Broking)
Michael Meade (Nominated Adviser)

Instinctif Partners Tel: + 44 (0) 20 7457 2020
Mark Reed
Antonia Pollock

That's excellent news. Go Wild was accredited here for a couple of months until they stepped on their cranks. Good to see that they will be coming under 32Red's wing.

https://www.casinomeister.com/grey-zone-casinos/
 

incrediblestuff

SearchingForTheHolyGrail!
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amazing!

Didn't see that one coming..

I have an account at GoWild and was just recently slowly getting active with it again.. I am maybe hoping for too much but it sure would be fun to see some of the fun promo's Go Wild used to throw, combined with 32red's payout ease and support!

:p
 

PCJACKPOT2008

Senior Member
Joined
Nov 2, 2012
Location
Sweden
I closed my account at Go Wild due to slow payouts and bad experiences with CS. I guess one of those things will change.
 

rainmaker

I'm not a penguin
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-
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According to the press release, it looks like they have only acquired Go Wild's UK based customers and not the brand itself?
 

Tirilej

Still a Lady
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Location
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Wow :eek2:
I didn't like Go Wild because of their annoying support who refused to leave me alone...and all the idiotic emails I got all the time..

I guess I have to change my mind then.

..or not, after reading Rainmakers post.
 

mattsgame

Meister Member
webmeister
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.

According to the press release, it looks like they have only acquired Go Wild's UK based customers and not the brand itself?

From what I have read you are correct, 32Red has pretty much just purchased GoWild's U.K players and not the outfit itself. Not really sure how I feel about this personally and will this be the last database of players we see sold off.

Been trying to find out what happens to those players on the affiliate side of things but so far found out nothing.
 

Mark_32Red (retired acct)

Dormant account
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Location
32Red Marketing Dpt
Been trying to find out what happens to those players on the affiliate side of things but so far found out nothing.

Hey Mattsgame,

Players who are tagged to affiliates will be remapped to your 32Red affiliate account and we will continue to pay commission moving forward. If GW affiliates do not have a 32Red affiliate account, they will need to open an account so we can continue to pay them. I understand this will be communicated by GW this afternoon.

Regards,
Mark
 

KasinoKing

WebMeister & Slotaholic..
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Are we allowed to say "&$^£( ^$^$ $)(&$ %(*)($^!!!" :eek:

Would have been nice if someone had thought to inform their affiliates and not just let us find out like this :mad:

Not sure if this is good or bad news right now - I guess time will tell...
(These are the 2 most popular MG casinos on my website)

KK
 

Mark_32Red (retired acct)

Dormant account
Joined
May 23, 2008
Location
32Red Marketing Dpt
Are we allowed to say "&$^£( ^$^$ $)(&$ %(*)($^!!!" :eek:

Would have been nice if someone had thought to inform their affiliates and not just let us find out like this :mad:

Not sure if this is good or bad news right now - I guess time will tell...
(These are the 2 most popular MG casinos on my website)

KK

Hey KK,

Sorry you had to find out this way, as a PLC we needed to make an announcement to shareholders before the news could be in the public domain. GW will be communicating to affiliates later this afternoon I understand.

Please feel free to contact me directly with any questions.

Regards,
Mark
 

randomiam

Meister Member
Joined
Jun 4, 2013
Location
australia
i wonder if 32red will up the promos

The only thing i remember about go wild was there great promos like deposit 100 and get 20 free spins worth a total of $2
mabye 32 red will fix that
 

The Viking

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The only thing i remember about go wild was there great promos like deposit 100 and get 20 free spins worth a total of $2
mabye 32 red will fix that

used to be my all time fav casino few years back, when they had decent promos, but lately they have not been worth the time
also have to contact live chat every time you claim one it really puts me off, will be back now though i reckon :)
 

PaaskeDenmark

Always think positive
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used to be my all time fav casino few years back, when they had decent promos, but lately they have not been worth the time
also have to contact live chat every time you claim one it really puts me off, will be back now though i reckon :)

Guys you are both wrong there. They had actually improved their promotion A LOT this year. Also claiming bonues , Free spins etc had been done automatic as you had promotions now in Cashier... So much easier and nice. No need to go on livechat to claim.

Also Bonuses lot better like getting 50-75-100 free spins on newer slots (and yes talking £0,30 a spin all lines) on just deposit of minimum £20 some did require £50. Also other great offers were coming.

I AM SO P%$^" OFF TO SAY THE LEAST ABOUT THIS!!!!!! both as affiliate but also as player :( had big plans with them for new uk site. And also very happy again as player there.

So now I am stuck with a 100% rarely deposit bonus at 32red and 2 accounts(which means 1 account now)?? :mad::mad:

Not happy as at Gowild I actually more frequent and better offers than from 32Red yes even Freebies.
 

dusky

Full Member
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Oct 8, 2013
Location
England
Are you able to just "buy" customer's details? Is this not a violation of the Data Protection Act?
 

PaaskeDenmark

Always think positive
webmeister
PABnoaccred
CAG
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Nov 24, 2008
Location
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Are we allowed to say "&$^£( ^$^$ $)(&$ %(*)($^!!!" :eek:

Would have been nice if someone had thought to inform their affiliates and not just let us find out like this :mad:

Not sure if this is good or bad news right now - I guess time will tell...
(These are the 2 most popular MG casinos on my website)

KK

I will quote you KK - I had already enquired gowild though last month and they did not know yet for sure about UK. I am very upset about this as I feel they had really improved this year as from my post above.... :(
 

vinylweatherman

You type well loads
Joined
Oct 14, 2004
Location
United Kingdom
Hey KK,

Sorry you had to find out this way, as a PLC we needed to make an announcement to shareholders before the news could be in the public domain. GW will be communicating to affiliates later this afternoon I understand.

Please feel free to contact me directly with any questions.

Regards,
Mark

It's GoWild that put the UK players up for sale, so it is they who should have informed their affiliates as it's GoWild affiliates that have work to do.

The problem with leaving things so late is that it can mean affiliates just don't have the time to make the changes before the changes are made, leaving them with broken links to GoWild that will cause them lost income, plus make their sites appear "sloppy" to users.

The main effect will be felt by affiliates who target the UK specifically. Unfortunately, if anything does go wrong, like failed tracking, it's 32Red who will be held to account by affiliates.

As for players, they need to know what will happen to their balances and comp points at GoWild, in particular, do they have to take any action prior to the deadline.

The data protection issue may well be raised by some, and although it was GoWild that sold it, as far as the law is concerned the buyer can also be held to account by buying data that by law shouldn't have been offered to them.

I have a long dormant account at Go Wild, so it will be interesting to see how this all works out.
 
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